Senior Web Strategy Manager, Fastly
$155.4-186.4k
More information about location
3 days a week in office
Edge cloud platform
Be an early applicant
Edge cloud platform
1001+ employees
Be an early applicant
$155.4-186.4k
More information about location
3 days a week in office
1001+ employees
Company mission
To build a better internet — a safe place where good can thrive.
Role
Who you are
- This ideal candidate is well versed in funnel management, website testing, and has a solid understanding of digital UX managing a portfolio of web programs including: Conversion Rate Optimization (CRO), personalization, user experience (UX), and Search Engine Optimization (SEO)
- You are a proactive, data-driven leader who excels at translating complex web analytics into a clear, actionable roadmap
- You are an excellent communicator who can partner with cross-functional teams—from engineering to content—to prioritize and execute high-impact web initiatives
- 8+ years of experience in web marketing or web program management, with a proven track record of improving site performance in a B2B SaaS environment
- Deep expertise with web analytics (GA4), testing and personalization platforms (e.g., Optimizely, VWO), and data visualization tools (Looker)
- Proven track record of improving key web metrics, including conversion rates, user engagement, and pipeline contribution, through experimentation and personalization
- A strong understanding of SEO principles and best practices, including knowledge of technical SEO and content strategy
- Extensive experience with SEO tools and Google Search Console (GSC)
- Excellent project management skills, with experience managing large-scale web projects with cross-functional teams (e.g., Engineering, Design, Product Marketing)
- Excellent communication and presentation skills, with the ability to convey complex web concepts and performance data to diverse audiences
- Comfortable working on a fully distributed team around the world
- Bachelor’s degree in Marketing, Business, or a relevant field
- This position will require you to be available during core business hours working on West Coast time zone, with flexibility to meet with Global colleagues across Central, East Coast, as well as Europe and Asia Pacific
What the job involves
- We are seeking a strategic and results-driven Senior Web Strategy Manager to develop, drive, and own the overall strategy and performance of Fastly.com
- Reporting to the Director of Web Marketing, you will be instrumental in creating a world-class digital experience that drives user engagement, improves conversion funnels, and supports our global business objectives
- Develop and execute a comprehensive roadmap for Fastly.com, driving measurable increases in conversion rates and funnel impact that align with our B2B and Product-Led Growth (PLG) goals
- Partner with stakeholders across Marketing, Product, and Design to manage a portfolio of web programs, prioritize initiatives, and communicate performance
- Serve as the web authority for major digital projects, including new page launches, site redesigns, and the integration of new marketing technologies
- Manage relationships with external agencies and vendors to support web development, SEO, and analytics efforts
- Champion a data-driven testing culture to continuously improve user journeys and conversion rates across the website
- Lead experimentation initiatives across Fastly.com to improve on page UX and visual experience, content hierarchy, message architecture, and more
- Analyze user behavior, heatmaps, and conversion funnels to identify friction points and opportunities for improvement
- Develop and execute a personalization strategy to deliver tailored experiences for key audience segments
- Oversee our global SEO program, ensuring that technical health and content strategy align with best practices to maximize organic visibility and traffic
- Collaborate with the content team to inform data-driven content strategies based on keyword research, competitive analysis, and search intent
- Partner with engineering to prioritize technical SEO fixes and improvements related to site architecture, page speed, and indexability
- Own the holistic reporting for website performance, establishing dashboards and communicating key metrics for traffic, engagement, and conversion to stakeholders
- Translate web data from multiple sources (e.g., Google Analytics 4, Looker, GSC) into actionable insights and strategic recommendations
- Host regular performance reviews with content owners and business partners to identify new opportunities and drive continuous improvement
- Driver user research to understand prospect and customer priorities and pain points to develop robust hypotheses, launch experimentation and share learnings based on testing results
Application process
- Anticipated Close Date*: August 30, 2025
- A fully completed application and resume or CV are required when applying
Our take
Internet users around the world have come to expect personalized, real-time digital experiences, but delivering these quickly and securely, while maintaining quality, can be a difficult task for businesses.
Fastly enables the companies to deliver fast, secure, and scalable online experiences. Its edge cloud platform moves data and applications closer to end-users — improving the user experience, putting the power back in developers’ hands, and enabling clients to focus on growing their businesses.
The company has helped several high-profile businesses, including Reddit, Pinterest, Stripe, Epic Games, and more. Its offering is well-regarded in the space, demonstrated by it being named a 2022 Gartner® Peer Insights™ Customers’ Choice for Global CDN, as well as a Leader in The Forrester Wave™: Edge Development Platforms, Q4 2023 report.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2019
$40m
SERIES F
Jul 2018
$40m
SERIES F
Total funding: $259m
Company benefits
- Competitive PTO Policies
- Remote or Hybrid Work
- Generous time off for parental leave
- Full medical, dental, and vision coverage
- Short- and long-term disability insurance
- Mental health resources
- 401(k)/retirement plans
- Employee stock purchasing plans (ESPP)
- Reimbursements for learning and development programs
Company HQ
China Basin, San Francisco, CA
Leadership
Artur Bergman
(Chief Architect and Executive Chairperson)Served as the company's CEO until changing roles in 2020. Previously served as CTO at Wikia, and was a Board Member at OpenID Foundation
Salary benchmarks
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