Product Marketing Associate Director/Director, Ethic
$160-200k
+ Equity (stock options)
3 days a week in office
Sustainable asset manager
Open for applications
Sustainable asset manager
101-200 employees
Open for applications
$160-200k
+ Equity (stock options)
3 days a week in office
101-200 employees
Company mission
To create personalized sustainability solutions to help investors transition money toward companies that treat people and the planet with respect.
Role
Who you are
- You prioritize building strong relationships, and enjoying the journey
- You’re kind, curious, and interested in other people’s perspectives
- You enjoy solving hard problems and learning from others along the way
- You’re inventive and excited about building something new
- You’re passionate about positively impacting the future of our planet and humanity
- Bachelor’s degree in Marketing, Business, or a related field
- 8+ years of experience marketing in fintech, wealth management or a related industry
- Proven track record of successfully launching and marketing fintech software or financial products
- Strong understanding of sustainable investing and ESG (Environmental, Social, Governance) principles
- Excellent written and verbal communication skills with a talent for storytelling
- Analytical mindset with the ability to leverage data to drive decision-making
- Strong project management and organizational skills and ability to manage multiple priorities in a fast-paced environment
- Collaborative team player with the ability to build relationships across functions
What the job involves
- We are seeking a highly motivated and strategic Product Marketing Associate Director/Director to join our team
- In this role, you will develop and execute go-to-market strategies, create compelling product narratives and persuasive sales and marketing material, and drive customer engagement for our suite of sustainable investment products
- You will work closely with cross-functional teams including Product Management, Sales, and Marketing to ensure successful product launches and sustained market growth
- Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches, including positioning, messaging, and competitive differentiation
- Market Research: Conduct market research and engage clients to understand customer needs, market trends, and competitive landscape to inform product development and marketing strategies
- Product Positioning: Craft clear and compelling product positioning and messaging that resonates with target audiences and differentiates our products in the market
- Content Creation: In conjunction with the content team you will develop a variety of marketing materials including product brochures, whitepapers, case studies, and sales presentations
- Campaign Management: Help identify and plan integrated marketing campaigns to drive product awareness, adoption, and retention
- Sales Enablement: Provide the sales team with the tools and training they need to effectively sell our products, including sales decks, product demos, and competitive battle cards
- Collaboration: Collaborate with Product Management to ensure customer feedback is integrated into the product development process and marketing strategies
Our take
Ethic is capitalising on two major trends: the democratisation of the financial system through fintechs and a growing awareness among investors about the social impact and costs of where they are putting their money.
Ethic help investors to understand and define their values, gain transparency into their current portfolio, and engage with the real-world impact their investments are having, making it easier to ensure their investments match with their personal ethics while still yielding solid returns. Although it faces competition in the ethical investing space from the likes of Algbra, Ethic's product stands out with its user-friendly design, a result of Ethic’s product team working closely with client relationship teams.
Currently the product is centred around direct indexing, a type of asset and wealth management strategy that has gained significant momentum in recent years. If market forces means that momentum stalls, it must ensure that other approaches are accessible and attractive on the platform. However, it has attracted significant investment and is well poised to weather any changes in investor appetite in the years to come.
Steph
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Company benefits
- Medical, dental & vision insurance – premiums 100% covered by Ethic
- Unlimited paid time off
- 16-weeks of paid parental leave
- An annual wellness & education stipend
- Sponsored employee resource groups
- Regular lunch & learns and volunteering opportunities
- A fully-stocked office in lower Manhattan + the flexibility to regularly work remotely
Company values
- We believe that capital markets can be a powerful force for good, helping us address the defining issues of our time
- We believe that showing what matters with our dollars is one of the most powerful ways to address the defining issues of our time
- We create personalized sustainability solutions to help investors transition money toward companies that treat people and the planet with respect
- We are a diverse team that combines extensive institutional investing, technology, data, and design expertise
Company HQ
Tribeca, New York, NY
Articles
Leadership
Jay Lipman
(President)Graduated in Economics and Politics from Edinburgh and UCLA.
Johnny Mair
(Strategy & Product)Previously held Product Manager positions at Imagebrief and Sapient. Also co-founded Collector's Edition. Further, previously worked at J.P Morgan and Deutsche Bank.
Doug Scott
(CEO)Worked in M&A Investment Banking at Deutsche Bank from 2010 to 2014 before founding Ethic.
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