Creative Director, Open Farm
More information about location
2-5 days a week in office (Little Italy, Toronto)
Ethically sourced & humanely raised pet food
Be an early applicant
Ethically sourced & humanely raised pet food
101-200 employees
Be an early applicant
More information about location
2-5 days a week in office (Little Italy, Toronto)
101-200 employees
Company mission
To empower pet parents with high quality nutrition for pets, crafted from humanely raised and sustainable sourced ingredients.
Role
Who you are
- You are equal parts creative leader, strategic thinker, and hands‑on doer
- You care deeply about craft, but you care just as much about impact
- 7–10+ years in creative direction, brand storytelling, or copy‑led creative roles
- Experience in CPG, lifestyle, or mission‑driven brands (DTC experience strongly preferred)
- Proven work across multiple channels and funnel stages
- Strong conceptual thinker who can turn ideas into real, shippable work
- Deep understanding of digital, social, and performance creative
- Comfortable using data and insights to inform creative decisions
- Able to clearly articulate creative rationale to senior stakeholders
- Hands‑on, pragmatic, and accountable
- Collaborative, clear, and direct communicator
- High standards for craft — and equally high standards for impact
- Thrives in a fast‑moving environment where priorities evolve
What the job involves
- This role exists to own and connect our narrative end‑to‑end: from the first moment someone meets Open Farm, to the point they choose us, stay with us, and advocate for us
- You’ll ensure our creative work is emotionally resonant, unmistakably Open Farm, and measurably effective
- This is not a “big idea, hand it off” role
- This is where strategy meets execution
- You will think, make, test, refine, and launch
- The Creative Director is responsible for shaping and stewarding Open Farm’s creative direction across all channels and funnel stages: brand, social, paid, owned, and commerce
- Reporting to the VP of Marketing and sitting within the Brand team, you’ll define the creative north star and ensure it shows up consistently, clearly, and powerfully everywhere our brand lives
- You’ll partner closely with Brand, Growth, DTC, Social, Retail marketing and external partners to turn insight into work that performs
- Own and evolve Open Farm’s brand narrative, voice, and creative principles across all channels
- Define the non‑negotiables (tone, visual language, messaging guardrails) that ensure consistency without killing speed
- Ensure every piece of creative ladders into a clear, cohesive brand story
- Translate customer, business, and cultural insights into clear creative direction and concepts
- Develop campaign ideas, story arcs, and content frameworks that scale across funnel stages
- Actively contribute to concepting, writing, and creative problem‑solving — this is a hands‑on role
- Partner with Growth and DTC teams to ensure creative work drives attention, consideration, and conversion
- Use performance data, testing results, and platform insights to refine creative direction and drive execution
- Balance brand building with commercial outcomes — and know when to push each
- Set the creative direction for social storytelling across platforms, ensuring it ladders into the broader brand narrative
- Partner closely with Social and Community teams to guide narratives, formats, and creative guardrails — balancing cultural relevance with brand consistency
- Contribute to social concepting, scripting, and storytelling when needed, without owning day-to-day posting or community management
- Help shape high-velocity content approaches that drive reach, engagement, and follower growth
- Ensure social content reflects platform-specific behaviors, trends, and algorithms while remaining unmistakably Open Farm
- Provide clear creative direction and feedback to in‑house creators across paid, email, web, and social
- Brief and collaborate with external agencies, freelancers, and production partners
- Build simple, scalable creative systems that raise quality and increase speed
- What success looks like:
- Open Farm creative is deeply on brand and effective - It catches attention of consumers (drives fame), tells the right stories and drive broader engagement
- Open Farm’s creative feels unmistakable, consistent, and differentiated
- Teams move faster because direction is clear
- Campaigns and content perform — creatively and commercially
- Creative decisions are grounded in insight, not opinion
- The brand shows up with warmth, confidence, wit and conviction — without losing rigor
- You’ll have real ownership, real influence, and the opportunity to shape how a premium brand shows up in the world — creatively and commercially
- You’ll work with people who care deeply, move quickly, and expect great work
Our take
Much like humans, eating a balanced and nutritious diet is important to ensure a pet is happy and healthy. On top of this, owners are usually keen to purchase products that meet the same ethical and sustainability standards of goods they would buy for themselves - but big pet food brands often do not cater for any of these requirements.
Open Farm sells nutrition-focused pet food for dogs and cats at online and retail stores, with ingredients obtained from sources with excellent animal welfare standards and low carbon footprints. From its recipes to its packaging, the company displays a strong focus on ethics and environmental responsibility, and stands out for its transparency.
As consumer sentiment trends towards more conscious purchasing, there is a widening market for products such as Open Farm's. The company has been steadily growing its presence in the expanding pet food sector, and introduced an online carbon footprint tool that allows consumers to see the carbon footprint of all its products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (1 round)
Jan 2021
$65m
GROWTH EQUITY VC
Total funding: $65m
Company benefits
- Health, Medical & Dental Benefits
- Wellness Days & Summer Hours
- Mental Health Support
- Wellness Stipend
- Slack Interest Groups
- Pet Feeding Program
- RRSP and 401(k)
- Hybrid & Remote Work
Company HQ
Little Italy, Toronto, ON
Leadership
Isaac Langleben
(Co-Founder & CEO)Experience as Investor and Board Member of Canada Pooch from 2011 to 2019. Co-founder and Board Member of Diggs Pet since 2016.
Jacqueline Prehogan
(Co-Founder & CBO)Experience as Senior Associate of PricewaterhouseCoopers and RSM Richter. Founder and CEO of Canada Pooch since 2011.
Salary benchmarks
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