Commercial Client Director, Kantar

MeMo²

Salary not provided

+ Performance based incentive plan

Senior and Expert level

Amsterdam

3+ days a week in office

Data, insights and consulting company

Open for applications

Data, insights and consulting company

1001+ employees

B2BEnterpriseMarketingMarket researchConsultingBusiness IntelligenceData Analysis

Open for applications

Salary not provided

+ Performance based incentive plan

Senior and Expert level

Amsterdam

3+ days a week in office

1001+ employees

B2BEnterpriseMarketingMarket researchConsultingBusiness IntelligenceData Analysis

Company mission

To inspire success in its clients' businesses, by bringing consumer and shopper insights to the heart of their decision-making process.

Job

Company

Role

Who you are

Proven track record in winning long-term clients and extending partnership agreements
Strong network within the media and marketing industry in the Netherlands
Excellent knowledge and expertise in the fields of media, advertising, and market research, to lead strategic client conversations and follow up on pitches
Strategic thinking and planning skills to achieve revenue targets
Experience in building and maintaining sustainable client relationships
Affinity for research and data-driven decision making
Growth mindset and strong coaching skills, fostering a winning culture
Proficiency in both Dutch and English
Willing to work in our Amsterdam office (min. 3 days/week), and regularly travel to different client locations across the Netherlands

What the job involves

The Commercial Client Director has a pivotal role within the MeMo² business and broader Media domain within Kantar
As a trusted client partner, you will be responsible for growing and generating new business, as well as identifying opportunities with existing clients
You will do so by leveraging your substantial media expertise and your network within the industry
This is your opportunity to make a significant impact on the growth of our business while leveraging some of our most innovative solutions, such as Kantar Marketplace, Link AI, and THX
Generate leads and acquire new business within the media domain
Identify cross-selling and upselling opportunities with existing clients
Leverage your domain expertise to follow up on pitches and lead client discussions
Act as a strategic client partner and leverage insights and solutions based on their business needs
Develop and implement a strategic plan to achieve revenue targets
Build and maintain strong client relationships to ensure long-term collaboration
Collaborate with marketing and business development teams to plan and execute campaigns and drive lead generation
Identify opportunities for cross-selling and upselling within existing client portfolios
Contribute to the growth and success of the organisation by driving commercial initiatives
Coach team members by providing actionable feedback, supporting a culture of always getting better

Our take

Since its founding in 1992, Kantar has grown into the world's leading data insights company, specialising in data analysis and brand consulting. It is operating in 90 markets and manages over 2 billion data profiles in almost every industry, from automotive to telecoms. The company is trusted by numerous governments and major brands such as Google, Facebook and Alibaba to provide deep insights into the data they hold.

Kantar's size and reach has so far protected it from competition in the market research space. However, in recent years its capabilities has come under increasing pressure from more agile tech companies like ProQuo AI. Kantar has responded with a shakeup of its leadership team and refocused its future investment priorities, aiming to develop its technology base to compete with newer rivals.

This approach has so far worked well for Kantar. Its link AI tool, developed as part of this move, is able to predict a video's market success using an AI model based on millions of human interactions. This has been rolled out globally to over 100 of Kantar's clients, leading to a 30% rise in return on investment. Moving forward Kantar will continue to adopt new technology and consolidate its business activities to further increase its share of an extremely competitive market.

Steph

Company Specialist at Welcome to the Jungle

Insights

1% employee growth in 12 months

Glassdoor (3.7)

Company

Company HQ

London, UK

Leadership

Chris Jansen

(CEO, not founder)

Previously the CEO of Cognita. Before that led the Automobile Association to a stock market flotation and was in leadership and board roles at both British Gas and British Airways.

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