Senior Product Marketing Manager, CareMessage

• You are a thoughtful communicator, a strong storyteller, and someone who is energized by the challenge of turning technical concepts into meaningful value for end users
• You bring depth in product marketing: positioning, segmentation, messaging, and launches, and have a track record of creating clear narratives that win attention, drive adoption, and unify cross-functional teams
• You are curious, research-driven, and highly proactive
• You are comfortable digging into customer interviews, market signals, competitor landscapes, and Electronic Health Record (EHR) integration nuances to understand how different audiences perceive value
• You thrive when working across teams and take a partnership-first approach, assuming good intent and helping create shared understanding between Product, Brand, Growth, and Engineering
• You’re excited about operating in a mission-driven, fast-moving environment and have experience in healthcare, interoperability, or safety-net systems.
• Most importantly, you care deeply about clarity, impact, and ensuring that the story behind what we build truly connects with the organizations and communities we serve
• 5–8+ years in product marketing, go-to-market strategy, or similar roles in SaaS or healthtech
• Proven ability to craft compelling positioning for highly technical or integration-heavy products
• Experience leading full GTM cycles: including messaging, collateral creation, and cross-functional launch execution
• Strong research and insight-gathering skills (customer interviews, competitive analysis, segmentation)
• Exceptional writing and narrative development skills
• Ability to work autonomously and collaboratively across engineering, product, marketing, and customer-facing teams
• Deep alignment with CareMessage’s mission to advance health equity
• Note: If you don’t fit this description perfectly (in particular, if you come from an under-represented group) but have held senior level product marketing roles in the past, please apply!

Desirable

• We are looking to hire a Senior Product Marketing Manager (L3) who will shape how CareMessage communicates the value of our products to the market
• You will own the positioning, messaging frameworks, and launch execution for our rapidly evolving product suite and integrations
• We’re looking for someone with the ability to translate complex technical capabilities, including interoperability, data intelligence, and AI-assisted workflows, into clear, compelling, and differentiated narratives for our key customer segments such as Healthcare Networks, FQHCs, free clinics, and tribal health organizations
• This is a highly cross-functional role
• You’ll work closely with Product, Brand, Growth, and Customer Success to ensure that each feature or integration is understood, adopted, and properly represented across audiences
• You will bring structure and clarity to how CareMessage presents what we build, helping create alignment internally and strong resonance with customers externally
• You will report to the Chief Technology Officer and play a foundational role in building the product marketing function as we scale
• Segment Positioning & Messaging:
• Develop deep understanding of CareMessage’s core customer segments:
• Large FQHCs
• Mid-size/standard FQHCs
• Free & charitable clinics
• Tribal health organizations
• HCCNs, CINs, PCAs
• Own positioning and value propositions for each segment
• Tailor messaging by EHR and integration maturity (Epic/OCHIN, eCW, athena, NextGen, etc.)
• Produce segment briefs, one-pagers, competitive differentiation, and proof points
• Lead end-to-end product launch planning and go-to-market execution
• Create internal and external launch packets, including briefs, FAQs, one-pagers, landing page copy, and decks
• Maintain a consistent quarterly narrative that ties roadmap themes to customer value and equity outcomes
• Ensure launch readiness across Product, Brand, Growth, Customer Success, and Partnerships
• Conduct customer interviews and segmentation research
• Maintain competitive intelligence and market landscape analyses
• Gather and synthesize insights that drive refined messaging, positioning, and adoption influence
• Own product-related press releases and coordinate with Brand and leadership on timing and distribution
• Develop messaging for webinars, conferences, demos, and strategic partnerships
• Collaborate on external content relevant to product advancements and technical capabilities
• Build and maintain internal enablement materials to support consistent messaging across teams
• Run training sessions for new features, releases, and segment positioning
• Maintain the shared cross-functional release calendar and asset repository
• Product Marketing Infrastructure
• Build templates, processes, and reusable frameworks for repeatable PMM operations
• Establish scalable systems for managing messaging, collateral, and launch workflows
• Performance Indicators (KPIs)
• While the exact KPIs will be finalized after onboarding, they will likely include:
• Launch Excellence: On-time delivery of complete GTM and launch packets for all major releases
• Messaging & Positioning Impact: Adoption and consistent use of messaging and assets across Growth, Brand, CS, and Partnerships
• Market Insight Generation: Regular customer interviews, competitive updates, and actionable insights that inform messaging and GTM strategy
• Adoption Influence: Clear connection between PMM efforts and improved feature adoption or activation within target segments
• Internal Enablement: Cross-team readiness and understanding of new releases, supported by effective training and internal collateral
• 30 Days
• Master CareMessage’s product portfolio, roadmap, and user workflows
• Conduct initial customer interviews across key segments
• Audit existing product marketing assets and messaging
• Establish working cadence with Product, Brand, Growth, and Customer Success
• 90 Days
• Deliver segment-specific positioning frameworks
• Complete GTM and launch packets for at least 2-3 releases
• Publish the first roadmap-to-narrative product deck
• Establish release calendar and process
• Develop competitive and market landscape insights to begin influencing product roadmap
• 180 Days
• Lead multiple end-to-end launches across the portfolio
• Build structured customer and market insights processes
• Establish product marketing KPIs and reporting mechanisms
• Drive consistent message adoption across teams