Director of Product Marketing, DAT
$171-196.7k
+ Employee Stock Purchase Plan
Truckload freight marketplace
Open for applications
Truckload freight marketplace
501-1000 employees
Open for applications
$171-196.7k
+ Employee Stock Purchase Plan
501-1000 employees
Company mission
To deliver actionable information and solutions that help customers succeed.
Role
Who you are
- The ideal candidate has an excellent track record performing this role in B2B markets to manufacturer and retail targets
- The ideal candidate is an expert collaborator who contributes valuable market and customer insights to create great products and takes ownership for high impact messaging, product launches, and go-to-market plans and execution
- A minimum of 10 years product marketing experience in software and/or marketplace/platform businesses
- Bachelor's degree (B.A.) from four-year college or university
- SaaS experience required. Marketplace/platform marketing desired
- Transportation industry experience is a plus
- Prior management experience is a required
What the job involves
- DAT Solutions is seeking a Product Marketing Director to join the Marketing team and work from our Denver, CO or our Beaverton, OR office location
- The Director of Product Marketing is passionate about delivering great customer experiences for the DAT suite of software-as-a-service (SaaS) solutions for the freight industry
- This position drives the marketing strategy and plans to deliver on the business goals for our products and target segments
- With a thorough understanding of the end-user, their business, and the context in which DAT can help them achieve their goals
- This role serves as the customer and market champion, the voice and face to the market for the products and segments they are responsible for
- Develops deep insights and knowledge of the market, customers, and competition
- Initiates, defines and manages market research studies in collaboration with internal and external market research professionals and the product team
- Gathers and assimilates end-user data from primary and secondary sources including field observations, interviews, customer feedback, and industry surveys
- Create the marketing strategy for target segments, products and services offered
- Drives the product positioning, messaging, branding/naming, and value proposition for the product
- Develops market and customer experience requirements for the product and ensures requirements are being met at each stage of the product development lifecycle
- Works with the UX team to develop and execute a solid Customer experience strategy and execution for the customer journey
- Develop compelling product launch and go-to-market strategy and plan
- Develop and deliver training and collateral for customer facing staff
- Work with Marketing and Sales teams to develop demand generation and lead generation plans
- Working with the Corporate Communications Manager, ensure there are solid market communications plans, PR, and employee/customer communications in place
- Be the champion and expert at customer meetings to sell in products and plans
- Develop a clear offering and monetization model, and forecast for the products based on a thorough knowledge of supply chain seasonality and trends
- Ensure launch readiness with go-to-market by facilitating customer tests and trials
- Work through existing customer communications and develop upsell/cross-sell programs
- Put measures and KPI’s in place for key market analytics and business performance measures
- Sets up beta programs for new products and/or enhancements
- Initiates and participates in the development of all marketing, product releases, advertisements, sales promotions, and sales presentations that are designed to increase market share, marketplace volume and product profitability
- Supports global sales channels through joint sales calls/visits to key accounts; proposal/bid pricing and development assistance; and trade show support and conference calls
- Attends functions and conducts research of industry trends to provide management with projections and relevant, actionable market statistics
- Directs and implements the formation of pricing policies, billing format and procedures
Our take
DAT Freight & Analytics operates the largest truckload freight marketplace in North America, its platform deploys freight-matching and analytics solutions to companies all across the freight logistics industry. The company enables businesses to optimize their freight operations, while also delivering unparalleled data insights and pricing power over a hyper-dynamic marketplace.
The company derives its data from 500 million freight matches powered by its platform and its database of $137 billion in annual market transactions to provide transportation brokers, carriers, industry analysts, and new organizations with clear and actionable insights into market trends and data analytics.
Having been a market leader for over 40 years, the company has grown from being a single bulletin board at a gas station in Oregon to seeing its technology deployed to millions of end users. DAT has been consistently focused on R&D and is set to further its position in the market.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Medical, Dental, Vision, Life, and AD&D insurance
- Up to 20 days of paid time off starting in year one
- An additional 10 holidays of paid time off per calendar year
- 401k matching (immediately vested)
- Employee Stock Purchase Plan
- Short- and Long-term disability & sick leave
- Flexible Spending Accounts
- Health Savings Accounts
- Tuition Reimbursement Program
- Employee Assistance Program
- Free TriMet transit pass
- Hybrid Work Environment
Company values
- Act with Integrity
- Execute with Excellence
- Deliver Customer Value
- Grow & Evolve
- Together We Thrive
Company HQ
Denver Tech Center, Greenwood Village, CO
Articles
Leadership
Satish Maripuri
(CEO & President, not founder)Group Executive of DAT's parent company, Roper Technologies. Former Executive VP & General Manager at Nuance Communications, and COO of Lionbridge.
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