UK Marketing Manager, Brompton

• We are looking for someone with a commercial mindset, who is a cross-cultural communicator and a cross-functional team collaborator who can help to elevate our marketing efforts in the region
• Marketing experience, ideally within retail marketing area
• Experience coordinating multi-site marketing activities
• Fluent in English
• Commercially minded with a strategic approach
• Ability to multi-task and manage several projects
• Comfortable with presenting and influencing all levels of an organization, especially senior management
• Self-motivated and able to work in a fast-moving and entrepreneurial environment
• Ability to influence and persuade others, and work within large global marketing team
• Culturally aware and able to interface well with internal and external stakeholders from various regions
• Enjoys cycling or is passionate about cycling as a transport solution

Desirable

• Reporting directly to the Head of Marketing EMEA, this role is required to deliver on our ambitious growth targets in our home market of the UK
• The role of the Marketing Manager is to develop the awareness and growth of Brompton in the UK region, through an omnichannel approach
• This would involve driving brand presence, demand and trial amongst a broader range of prospective customers, while localising the global marketing strategy
• This role will take ownership of the marketing plans across the UK and should consider the full marketing mix
• This role will be a key partner across the other commercial functions, global retail junction, e-commerce, sales and sales operations, customer service, planning, finance, and our regional leadership team
• Measures of success:
• Co-creation and execution of the Marketing strategy in the UK, informed by market insights
• On time and effective delivery of all marketing campaigns
• Achievement of marketing objectives across each region (including brand awareness/positioning, elevating DTC, retail activation linked to accreditation program implementation, and community engagement)
• Support delivery of regional commercial targets
• In conjunction with key stakeholders, co-lead development of the marketing strategy, annual budget, calendar + roadmap through localisation of global campaigns and the creation of local marketing activations
• Identify and execute marketing campaigns across appropriate marketing channels to reach target audience in the UK (including performance & digital marketing, content marketing, owned & earned media)
• Collaborate and partner with the broader EMEA Marketing Team with implementation of the regional marketing calendar through localisation of global campaigns
• Identify opportunities for content marketing initiatives; collaborate with in-house teams to brief in content requests for regions
• Identify opportunities for local brand collaborations and business development together with key stakeholders in the business
• Liaise with third parties as required, such as PR agency, media agency, freelancer and VM suppliers, etc
• Where relevant, work closely with Global Events team to plan and coordinate events
• Measure performance against KPIs for the region, and continuously strive to improve ROI
• Conduct market analysis and deeper market and consumer research to identify insights and Brompton’s competitive advantage in key territories. Apply these learnings to develop your marketing strategy and campaigns for your region
• Work closely with sales & market teams to strengthen and grow key retail accounts businesses by developing and executing on joint marketing plans both online and instore
• Increase visibility and engagement of Brompton in retail/trade network
• Support the implementation and effectiveness of the Accreditation Program across the region
• Work closely with e-commerce team to support e-commerce launches and continue growth of channels – through paid media, SEO support, localised content, CRM. Liaise with global media agency to execute local marketing plans
• Localise Brompton Junction marketing plans for our flagship store in Covent Garden and collaborate with Junction HQ team to support the ongoing growth through retail campaigns/POS, community marketing and exciting in-store events schedule
• Brief in local requirements for marketing activities (including translation, POS, sales assets, and campaign elements, etc)
• Incorporate Brompton Bike Hire, Brompton Subscription and B2B sales in opportunities to drive engagement, market development and conversion to purchase
• Budget Management – co-ownership of the management and reporting of marketing budget. Where required, manage invoicing, Purchase Orders and records of budget costs
• Reporting – support with monthly reporting to management on EMEA marketing activities
• This role will require travel within your region to support marketing activities, events and gather local insights