Senior Campaign Manager, Workiva

• The ideal candidate is data-driven and thoroughly understands how digital and offline channels and tactics align with each stage of the buyer's journey
• Bachelor’s Degree or equivalent combination of education and experience in a related field
• 6+ years in B2B marketing with a strong emphasis on demand generation and account-based marketing
• Reliable internet access for any period of time working remotely, not in a Workiva office

Desirable

• As a member of the Demand Generation team, the Senior Campaign Manager is responsible for pipeline generation, integrated campaign strategy, project management, and empowering the team to execute
• This role will work cross-functionally with product marketing, the sales organization, and the Workiva ecosystem to design campaigns that deliver on shared objectives
• Demonstrate success in the creation, execution, and optimization of marketing programs with assigned revenue targets
• Partner with the account based marketing team to develop and activate campaigns against target accounts and subsequent buying groups
• Forecast and meet pipeline goals for new and existing businesses by establishing and tracking program KPIs. Partner with the analytics and program teams to measure program efficacy and adjust/optimize campaigns using data-based insights
• Spearhead cross-functional collaboration gathering inputs and insights from product marketing, digital, marketing operations, and content to inform the marketing plan and delivery of associated tactical work
• Integrate corporate marketing calendar of campaigns, programs, and events to ensure operational alignment and efficiency
• Oversee the effort to coordinate, scope, and identify resources needed to execute full funnel marketing programs to drive awareness, generate conversions, and create a pipeline
• Manage campaign budget and ensure proper return on investment (ROI) to deliver on goals
• Work closely with Sales Development Representatives and the broader sales organization to ensure proper alignment and follow up on campaign activities