Head of Sales, Worklife
+ Discretionary Bonus Scheme
Workspace solutions
Job no longer available
Workspace solutions
21-100 employees
Job no longer available
+ Discretionary Bonus Scheme
21-100 employees
Company mission
To create happy, community-led workplaces for teams and entrepreneurs to thrive.
Role
Who you are
- Proven sales leadership experience: you’ve built and led successful B2B sales teams, ideally in a service-led or recurring revenue environment
- Proven experience optimising performance through targeted revenue management, pricing, or commercial strategy in a multisite business
- Systems thinker: you design & optimise sales infrastructure, not just manage pipeline
- Commercially sharp: you understand pricing, margin, CLTV, CAC, and what drives strong revenue outcomes; with a bias for actionable insights over reports
- Strong analytical skills: with advanced Excel/Google Sheets and data visualisation tools
- Process-obsessed: you care about the details that make sales work, such as CRM usage, follow-up discipline, and qualification consistency
- Collaborative operator: you work brilliantly across teams, and know how to bring marketing, ops, and finance along together
- Performance leader: you set high standards, coach effectively, and drive accountability through positive, values-aligned leadership
- Member-first mindset: you understand that the best sales come from solving real customer problems, not just closing deals
What the job involves
- We’re looking for a Head of Sales to design, embed, and lead a best-in-class sales engine at a pivotal point in Work
- Life’s growth; ensuring we deliver strong, sustainable commercial performance every day
- This role owns sales performance & revenue management across private offices & coworking; and ancillary streams such as meetings, events, virtual products & add-ons
- You’ll shape & operationalise a clear, insight-led revenue strategy, unlocking new value through smart, agile pricing approaches designed to optimise conversion at every touchpoint across every product
- This is a key role for someone who’s as comfortable deep-diving into data as they are energising a team to drive sales performance; demonstrating how these approaches ultimately combine to achieve stretching revenue goals
- Design and embed a scalable, repeatable sales operating model, including pipeline management & CRM optimisation
- Build, lead, and coach a high-performing sales team, ensuring the right behaviours, systems, processes and rhythms are in place to maximise effectiveness
- Build strong relationships with brokers & partners to drive pipeline & brand reputation
- Collaborate across the Marketing team to align sales efforts with lead generation, brand positioning, and new product development
- Define and deliver the revenue strategy across private offices, coworking, meeting rooms, events, & membership add-ons, and on-demand space
- Build pricing and discounting frameworks that balance occupancy and desk rate integrity to maximise revenue across fluctuating demand and site maturity
- Lead on understanding competitive intelligence; translating market insights to inform a dynamic and forward-looking approach to pricing
- Improve monetisation at renewal, including retention, upsell, and desk rate optimisation
- Implement revenue optimisation tactics to drive like-for-like growth in mature sites
- Identify and respond to seasonal, location-specific, & product-specific demand patterns
- Own the channel strategy across direct, broker, and third-party platforms—maximising conversion to drive top line sales and bottom line profitability
- Identify, model, and optimise ancillary revenue opportunities across the business
- Lead commercial reporting and insights, turning data into strategy
- Own and continuously improve forecasting, reporting, and commercial insight tools to support data-driven decision-making across all income streams
- Collaborate closely with Finance to align revenue forecasts with budgeting and investment models
- Drive new site growth by partnering with the Real Estate & Finance teams to assess revenue potential of new locations; building pricing & occupancy ramp-up models
- Revenue growth across core product lines (Private Offices, Coworking, Meetings
- Role KPIs - How You'll Measure Success:
- Improved conversion from lead to member (including broker and direct)
- Desk rate growth and commercial outcomes at renewal
- Ancillary revenue growth %
- Sales team performance and engagement
- CRM usage, pipeline quality, and forecasting accuracy
Application process
- The start date for this role is as soon as we able to find the right person!
- We're willing to wait for the best candidate out there; but excited to meet people and get hiring!
- The interview process will led by our COO, Paul Dutnall and our Marketing Director, Sarah Sich
- There will be three stages: an initial virtual interview and two face to face interviews with the final interview including a presentation
Salary benchmarks
Our take
Hybrid working models have become increasingly popular in the past few years, with more than 25% of the UK workforce operating in hybrid roles as of 2025. As companies are realising the benefits of a hybrid workplace, the need for an on-demand workspace has ultimately risen.
Work.Life is creating sustainable workspaces for teams looking to collaborate, socialise and find inspiration. With 11 cost-effective coworking spaces across London, Reading, and Manchester, Work.Life is providing pay-monthly or pay-as-you-go solutions for freelancers, entrepreneurs, and small teams.
Harnessing the future of working, Work.Life is paving the way for the new hybrid model and was certified as a B Corporation in early 2022. It has attracted over 6000 members across a range of different industries and is now well placed to make an impact in the growing market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company benefits
- Wellbeing that works for you (perks through Heka)
- 25 days off each year, plus UK bank holidays (and for every year you’re with us, we’ll add another day to your total)
- Extra day off over the winter break
- Four “giving back” days a year to support a cause you care about
- Quarterly socials where we press pause to celebrate wins, learn from challenges, and reconnect as a team
- Enhanced parental leave, help toward nursery fees, and a culture that genuinely supports you through it all
- Cycle-to-work and e-bike schemes
Company HQ
Camden Town, London, UK
Leadership
David Kosky
(Co-Founder)Previously worked at London & Capital, initially as an Assistant Vice President before moving on to become a Private Client Executive and finally an Associate Director.
Elliot Gold
(Chair & Co-Founder)Former CEO of the company. Has co-founded multiple companies, including Deal 52, Interview Bull, and apt21. Also worked as a Management Consultant at PwC and as the Head of Strategy at Start-Up Loans Company.
Paul Dutnall
(CEO)Joined the company in 2019 as Head of Operations. Promoted 3 times, becoming CEO in 2025. Previously worked as an Area Operations Director and General Manager.
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