Business Development Director, Two Circles
Salary not provided
Salesforce
Hubspot
Wordpress
Drupal
Expert level
Los Angeles
New York
Data-driven sports marketing
Open for applications
Data-driven sports marketing
501-1000 employees
B2BMarketingContentAnalyticsAdvertisingSportsData AnalysisMediaSales
Open for applications
Salary not provided
Salesforce
Hubspot
Wordpress
Drupal
Expert level
Los Angeles
New York
501-1000 employees
B2BMarketingContentAnalyticsAdvertisingSportsData AnalysisMediaSales
Company mission
To use data to grow the value of sports.
Role
Who you are
- 10+ years of experience in business development or sales, ideally within a consulting, agency, or team environment selling large, complex technology consulting and digital transformation projects
- A track record of delivering significant revenue growth and exceeding sales targets
- Experience working in sports, entertainment, or a related industry – ideally with a strong network among teams and leagues
- Proven ability to achieve sales targets, particularly in digital product sales and technology-driven fan engagement solutions
- Strong communication and presentation skills with the ability to engage and influence clients at all levels
- Excellent problem-solving skills and a consultative approach to identifying client needs and offering tailored solutions
- Highly organized with strong time management skills and attention to detail
- Deep understanding of fan engagement, digital product monetization, and audience growth strategies
- Familiarity with CRM tools (Salesforce, HubSpot, etc.) and sales tracking platforms
- Knowledge of SaaS solutions, enterprise software products, and cloud-based fan engagement platforms is highly preferred
- Experience with content management systems (CMS) such as WordPress, Drupal, or custom-built sports and entertainment platforms
- Understanding of digital ecosystems, including streaming, social engagement, e-commerce, and personalization technology
- Awareness of AI-driven solutions for audience segmentation, content personalization, and digital engagement
- Bachelor’s degree in business, marketing, technology, or a related field, or equivalent professional experience
What the job involves
- As a Business Development Director at Two Circles, you’ll play a pivotal role in identifying and winning new clients in North America through strategic selling of our technology and consulting services
- You will be responsible for identifying prospects, running sales processes and ultimately closing new business
- You will run successful end to end sales processes which showcase our ability to solve complex business challenges, and drive growth using our cutting edge technology and consulting services
- The focus for this role is to win business from new logos (rights holders)
- Working closely with our BDR team to identify prospects and manage outreach
- Partnering with the Solutions team to craft tailored proposals, showcasing how our services, including fan engagement platforms, digital products, and data-driven solutions, can address our prospect’s specific business needs
- Running end-to-end sales processes for digital transformation, including fan engagement solutions and associated technologies
- Closing new business opportunities with a focus on digital platforms, content management systems (CMS), and direct-to-fan services
- Developing and executing sales strategies that align with the evolving digital needs of rights holders and the wider sports and entertainment industry
Our take
Two Circles is a digital sports marketing agency that develops and executes marketing strategies for sports-based companies, supplying the means to maximise sponsorship rights fees, increase commercial performance, engage the right audiences, and use data to inform future strategy.
As well as delivering front-running marketing tech and services for the sports industry, the company also dedicates itself to improving diversity and inclusion in sports, including its "Diversity in Sports" mentoring program that aims to accelerate the growth of under-represented talent across the industry.
Two Circles works with more than 300 sports rights holders including the likes of the NFL, UEFA, F1, and the ICC as well as $1bn sponsorship revenues. A series of acquisitions have contributed to the expansion of the business - for example, that of Australia-based digital specialist Codeware, which came alongside the opening of a Melbourne office, has enabled it to grow its presence in the Oceania region and bolster its tech offering
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Renowned Team Days often throughout the year
- Discretionary Bonus based on company performance
- Performance Reviews every 6 months with discretionary salary increases
- Tickets to sporting events
- Lunch once a week, breakfast and continuous supply of snacks
- Private healthcare schemes
- Cycle to work scheme
- Learning and Development opportunities, including certification in certain areas
Company HQ
Holborn, London, UK
Articles
Leadership
Gareth Balch
(Chief Executive)Previously worked in Commercial Strategy at Manchester City Football Club. Also a Former Director at Goodform.
Salary benchmarks
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Diversity, Equity & Inclusion at Two Circles
- Two Circles strives to be a leader in D&I, and though as a business we are by no means the finished product, we are committed to being an agent for change across sports. This means challenging the status quo, giving voices to those previously voiceless, and being an advocate for inclusion.
- Two Circles is committed to creating and maintaining a work environment that is welcoming, and where Two Circlers feel safe and free to be themselves. How we do this is led by our People, Diversity & Inclusion Manager – a full-time role created within the business in 2022.
- Two Circler-led Forums – which currently include Change the Game (dedicated to women in sport), the Ethnicity Network, and the LGBTQ+ Network – provide a safe and welcoming space to address key topics affecting our society today, and meet regularly to influence Two Circles commitments, both internally and externally. Recently these have included our leadership structure, language used across the company and clients we work with.
- Across the year, we use internal and experts to educate and upskill our business in creating and maintaining an inclusive work environment, while we are audited annually against global multi-national corporations on the Global DEI benchmarks Commentary. In our last audit we were rated as “better developed than many larger and more-resourced organisations”, something we are very proud of!
- All our recruitment processes ensure applicants are judged on their suitability without discrimination, and we work with every Two Circler on an individual basis to design roles and career pathways that align with their interests.
- We also run Diversity in Sports, a six-month mentoring programme that accelerates the growth of under-represented talent across the industry. Launched in 2019, the programme offers opportunities and resources to develop well-rounded skills to help pave a career in the sports industry – and it is open to anyone who has faced career barriers.
- In the UK, our internship opportunities have also been established as a Positive Action Scheme, meaning they are open only to applicants from underrepresented or disadvantaged groups.
- Two Circles works with a range of charitable organizations who are using sports to represent, and improve the lives of, people who have faced exclusion. This includes our pro bono charity partnership with Special Olympics GB, the sports organization for children and adults with intellectual disabilities. We are also proud shirt sponsors of Surrey Cerebral Palsy, the football club that is on the charge to the Cerebral Palsy National League, while we have a number of client projects driving the growth and inclusivity of Paralympic and women’s sport globally.
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