Senior Digital Marketing Manager, The Orchard
The Orchard, 1 Year Fixed Term Contract
Music distribution and licensing
Job no longer available
Music distribution and licensing
1001+ employees
Job no longer available
1001+ employees
Company mission
To be a technology-driven leader in music distribution and artist & label services.
Role
Who you are
- We’re looking for a passionate and seasoned senior digital music marketer to promote The Orchard’s distributed artists in the UK, Europe and beyond
- They will have a keen understanding of the fast-paced, dynamic world in which fans interact with music online
- The ideal candidate will come from a label or distribution background, have an exceptional understanding of the digital space; release strategy, social networks and a keen interest in keeping up with the latest tech trends and changes within the industry
- Minimum 3 years experience in digital marketing (music experience preferred)
- Knowledge of how to book digital advertising on Meta Ads Manager, TikTok Ads Manager and Google AdWords
- In-depth understanding of social media platforms and the current platform trends and updates
- An understanding of digital retail platforms and how they can be used in digital marketing campaigns
- Basic Photoshop, HTML and video editing software experience is required
- Understanding of SEO and website meta data optimisation
- Excellent oral and written communication skills, English required with a second language desirable
- Familiarity with Google Suite and project management software a plus
- Please note that applicants must be at least 18 years of age
What the job involves
- The ideal candidate’s specialty lies in creating and executing strategic digital marketing campaigns designed to generate publicity and awareness, build audiences and communities, engage fans, and drive sales and revenue for new releases and catalogue titles
- Create and execute creative digital marketing campaigns for assigned labels, artists or Artist Services client base
- Keep on top of current online trends and tools and how they can be utilised in marketing campaigns
- Develop and manage social media communication, optimisations, and online promotions generating exposure and valuable fan interaction
- Have a clear understanding of the digital marketing space and each campaign can be tailored to deliver optimum performance and results
- Run digital advertising campaigns (across Meta, TikTok, Snapchat, Google AdWords etc.) monitoring progress and creating reports to send to clients and review internally
- Prioritise requests for support, set parameters for engagement and provide on-going, clear project communication internally and externally
- Use and evaluate tech tools and apps to enhance campaigns and reach specific goals for a given release
- Report on digital marketing campaigns once a project has been completed, making sure to keep the label or artist management updated throughout the campaign process
Salary benchmarks
Our take
The Orchard has spent 25 years offering independent artists a comprehensive set of music services, including marketing, sales, YouTube monetisation, and distribution and licensing across over 40 worldwide markets. The company has spent nearly a decade of that time operating as a subsidiary of Sony Music.
The addition of YouTube monetisation services a decade ago was a smart move for The Orchard - even if it’s landed the company in some hot copyfraud water for what some criticise as an overzealous approach to copyright infringement claims. It means that artists with The Orchard have more tools in their arsenal to combat the rise of streaming services, which have put independent artists in a difficult position regarding monetisation.
If the company wants to continue providing the best service for independent artists, however, it may need to be more proactive in accommodating new and highly influential trends in music marketing. TikTok, for example, has become a major tool for generating exposure, and many artists are experimenting independently with NFTs. The industry is moving at light speed, and The Orchard may need to pick up its pace to continue attracting independent talent.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company benefits
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- An excellent range of benefits, like private medical cover, a generous pension scheme, life assurance and income protection, plus loads of music biz perks
- We invest in your professional growth & development
Company HQ
NoHo, New York, NY
Leadership
Richard Gottehrer
(Founder & Chief Creative Officer)An original founder of the company back in 1997.
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