Senior Lifecycle Marketing Manager, NexHealth
$150-175k
Patient experience platform
Posted today
Patient experience platform
201-500 employees
Posted today
$150-175k
201-500 employees
Company mission
To accelerate innovation in healthcare.
Role
Who you are
- 7+ years of marketing experience, with at least 4 years focused on lifecycle or customer marketing
- B2B SaaS marketing experience is required
- A builder's mindset — comfortable operating with ambiguity, determining priorities without a playbook, and standing up new programs, processes, and functions from scratch
- Ability to think and execute both strategically and tactically, and to pivot quickly based on real-time data
- Proven track record building lifecycle/retention programs that improved activation, adoption, and retention metrics
- Strong analytical skills — able to interpret data into hypotheses and an experimentation strategy
- Experience developing customer success stories, case studies, or customer education content (knowledge bases, onboarding content, how-to guides, etc.) — a plus
What the job involves
- Establish and own the customer lifecycle function from the ground up — defining strategy, setting priorities, and building the processes and systems to scale it
- Develop and execute programs that support customer onboarding, activation, product adoption, engagement & retention
- Design segmented, personalized messaging strategies tailored to different customer cohorts
- Build automated workflows and behavioral triggers that guide customers through key lifecycle stages and encourage healthy platform engagement
- Run A/B and multivariate tests to optimize messaging, timing, channel mix, and engagement strategies
- Analyze campaign performance and customer behavior data to identify friction points, churn signals, and engagement opportunities
- Partner with Customer Success and Sales to develop customer success stories that support retention, adoption, and growth
- Maintain a lifecycle roadmap that drives measurable improvements in retention, product adoption, and customer lifetime value
Our take
The lack of integrated medical records is one of the largest obstacles the healthcare industry faces. Clinics must organise appointments and manage both paper and electronic health records, a process which is time-consuming and error-prone.
NexHealth is setting out to change this by building its own data-sharing highway. The platform enables real-time scheduling of healthcare appointments, care-to-patient communications and digital record management. Not only does this help doctors digitise their practices and provide a better patient experience, but it also means developers at other healthcare companies can use NexHealth’s piping (rather than integrate with hundreds of different electronic health records).
In 2022, NexHealth reached a valuation of over $1B, solidifying its status as a Unicorn, and with the support of numerous investors, the company is poised for further expansion. That same year, it opened a new office in Utah (its largest physical presence), marking an exciting new chapter in NexHealth's journey, offering the chance for more groundbreaking work and the expansion of its team.
Steph
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Apr 2022
$125m
SERIES C
Jun 2021
$31m
SERIES B
Total funding: $177.2m
Company benefits
- Equity
- Commuter benefits
- 401K
- Full Medical, Dental and Vision
- Unlimited PTO
Company HQ
Potrero Hill, San Francisco, CA
Leadership
Alamin Uddin
(CEO)Studied Biochemistry at the City College of New York.
Waleed Asif
(Co-Founder & CTO)Studied Computer Science at the City College of New York.
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