Senior Associate of Partnership Channel Marketing, Vestwell

• Minimum 2-3 years of experience in partner, product, or demand marketing, ideally in financial services/fintech or a regulated category; experience with public-sector or state programs is a strong plus
• Demonstrated success building and executing GTM plans with external partners, including managing agency workstreams and complex approvals
• Strong relationship-management skills with public-sector partners and senior internal stakeholders; confident presenter and trusted advisor
• Proven project management excellence; skilled at prioritizing multiple concurrent programs and driving alignment across cross-functional teams
• Data-driven mindset with hands-on experience setting KPIs, building dashboards, and optimizing campaigns; proficiency with analytics and A/B testing
• Working knowledge of CRM and marketing automation (e.g., Salesforce, HubSpot) and collaboration/PM tools (e.g., Asana, Jira, Google Workspace)
• Comfort operating in a highly regulated environment; familiarity with accessibility standards and government brand/compliance reviews
• Exceptional written, verbal, and presentation skills; crisp brief-writing and stakeholder updates
• Bachelor’s degree or equivalent experience; advanced degree a plus

Desirable

• Vestwell is seeking a proactive and strategic Senior Partnership Channel Marketing Associate to lead go-to-market strategy and execution for our key channel partner channels, such as State Savings programs and Workplace Savings solutions
• You will work directly with state partners to plan launches, drive engagement, and sustain ongoing growth across employer and saver audiences
• You will develop the GTM strategy, orchestrate cross-functional execution, and, when appropriate, manage external agencies to deliver scalable, compliant, and measurable marketing programs in a regulated environment
• You thrive in fast-paced settings, balance creativity with analytical rigor, and excel at relationship management with public-sector partners and internal stakeholders
• You’re a hands-on doer and a strategic thinker with exceptional project management skills
• Build and own the end-to-end GTM plan for new and existing state programs, from pre-launch readiness through ongoing growth, including positioning, messaging, channel mix, timelines, and success metrics
• Partner closely with state agencies to develop compliant, co-branded campaigns and assets; manage review/approval workflows, accessibility requirements, and brand standards
• Drive demand and engagement across the full funnel: awareness, consideration, registration/enrollment, funding, and retention; design and execute lifecycle programs for employers and savers
• Lead integrated campaigns across paid, owned, and earned channels; coordinate with PR/Comms, events, content, and digital teams to maximize reach and consistency
• Oversee external agencies as needed (creative, media, research); define scopes, timelines, deliverables, budgets, and performance targets; ensure on-time, on-budget execution
• Enable partner and internal teams with toolkits and playbooks (GTM briefs, messaging frameworks, FAQs, decks, landing pages, email journeys, webinars, field collateral)
• Establish KPIs and dashboards; track funnel health and program ROI; run performance reviews and QBRs with partners; implement test-and-learn optimizations
• Collaborate cross-functionally with Sales, Growth, Client Success, Product, Analytics, Compliance, Legal, and Operations to ensure operational readiness and coordinated execution
• Manage program calendars, workbacks, and risks; communicate status and results to executives and partners with clarity and consistency
• Support forecasting and budget management for state program marketing; monitor invoices, pacing, and efficiency metrics
• This role will be based in Vestwell’s New York, Austin, King of Prussia, or Phoenix office, and will be expected to report to the office in a hybrid schedule

• OUR PROCESS:
• It starts the same for every candidate: getting to know the team members through 1-2 conversations about Vestwell, your experience, and your interests
• Next steps can vary by role, but the usual next steps are a skill or experience screen (e.g. a coding interview for an Engineer, a portfolio review for a Designer, deeper experience call for other roles) which leads to a virtual or in-person interview panel after that if the screens go well
• Before making an offer, our interview process concludes with a references check stage for your recruiter to meet with a current or former supervisor and peer
• We prioritize transparency and lack of surprise throughout the process