Staff Product Designer, Babylist
Innovation Team
$162.7-210.6k
+ Equity & bonus
Online universal baby registry
Be an early applicant
Online universal baby registry
501-1000 employees
Be an early applicant
$162.7-210.6k
+ Equity & bonus
501-1000 employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- You're an experienced product designer with 8+ years in the field who thrives in early-stage, high-ambiguity environments and has shipped successful 0-to-1 products
- Your portfolio demonstrates strong native mobile and web design work, with particular strength in social, communication, or family-focused experiences
- You have advanced Figma expertise and can rapidly move from rough concepts to high-fidelity prototypes that feel real enough to test with users
- You're comfortable with constant iteration and pivoting based on user feedback. You see "failure" as valuable learning
- You're a strong researcher who can design and conduct user interviews, usability tests, and other validation methods to inform design decisions
- You have experience building and evolving design systems from scratch, creating patterns that can scale as products grow
- You're self-directed and move fast, but know when to slow down for the details that matter most to users
- You work well in small, collaborative teams and can communicate design decisions clearly to engineers and stakeholders
- You've worked at early-stage companies, been part of a founding team, or thrived as an entrepreneur at a larger company
- You understand how co-location accelerates the design process and thrive in collaborative, in-person environments
What the job involves
- As a Staff Product Designer on our innovation team, you'll pioneer new digital experiences that help families stay connected for all the moments that matter
- You'll be part of a small, co-located team building a standalone product from the ground up, working like a startup within Babylist with the backing of an established brand and millions of users
- This team operates autonomously, outside of Babylist's typical processes and tech stack, to design and rapidly prototype entirely new products from concept to launch
- You'll work closely with a Product Manager and engineers in person to enable the kind of rapid collaboration and iteration that remote work can't match
- This role requires moving fast in an ambiguous, 0-to-1 environment where you'll continuously validate assumptions through user research and testing
- You'll design across web and mobile platforms, creating experiences that bring families closer together through sharing, connection, and meaningful interactions
- This is hands-on work that demands both strategic vision and execution speed, with the autonomy to explore bold ideas while maintaining focus on what families actually need
- Your design work will create entirely new ways for families to connect, share, and stay close across distances and life stages
- You'll identify unmet needs in the family connection space and design innovative solutions that feel intuitive and delightful
- Through rapid prototyping and continuous user testing, you'll validate concepts quickly and iterate toward product-market fit
- You'll establish the design foundation and system for new products, creating scalable patterns that can grow with the business
- Your user research will uncover insights that shape not just design decisions but overall product strategy and direction
- You'll help define what successful family connection experiences look like in the digital age, potentially influencing how millions of families stay close
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the immense growth of the company as well as speaking to the impact it has made in the space.
Babylist has seen strong funding in the past which fuelled projects such as the launch of virtual showrooms, and facilitated the company's expansion further into the market. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision to combine the companies into a larger health and wellness media property, that can help people navigate all parts of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
Salary benchmarks
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