Paid Search and App Marketing Manager, IG Group
3 month contract
3 days a week in office
The UK's No.1 trading provider
Posted today
The UK's No.1 trading provider
1001+ employees
Posted today
3 days a week in office
1001+ employees
Company mission
We challenge anything that holds investors back.
Role
Who you are
- Demonstrable background managing and scaling paid search in fast paced environment
- Proficient in Excel, Google Analytics 4, Search Ads 360 and Campaign Manager 360
- Good understanding of click tracking methodologies and how to troubleshoot
- Strong understanding of attribution models
- Strong communication and presentations skills
- Additional tools: Funnel.io, Adthena and Squared.io would be advantageous
What the job involves
- We are seeking a highly analytical and data-driven Paid Search Manager to own and scale the paid search channel for UK & IE to the next level
- You will be hands-on in managing a large budget, building and optimising campaigns, and driving measurable growth
- The role requires a strong analytical mindset, deep knowledge of Search synergies between Paid and Organic, and a track record in scaling new clients acquisition
- Day-to-day management of paid search campaigns across Google, Bing and other platforms (e.g. Apple Search Ads)
- Monitor and optimise performance to CPA (cost per acquisition) that reflect CLV (client lifetime value)
- Orchestrate and run Geo-experiments to validate incrementality
- Work closely with SEO to develop a holistic approach to Search to maximise click share
- Identify and test growth opportunities to continuously scale new clients acquisition
- Stay ahead of emerging trends in AI and its impact on Search
- Develop and embed AI Agents to automate workflows and reporting
Application process
- End Date: August 2, 2026
Salary benchmarks
Our take
Founded in 1974 by Stuart Wheeler as a UK-based spread betting company for gold, IG Group, abbreviated from Investors Gold Index, was initially set up to allow people to speculate and trade on the price change of gold without owning physical gold. And in the year 2000, it was listed on the London Stock Exchange and its gradual evolution into the world of fintech began.
By 2011, the company had played a part in numerous international buyouts before narrowing its focus down to financial wagers. During the latter half of that decade, IG shut down its binary options trading platform and focused instead on building an investment portfolio with partner BlackRock Investments, all whilst maintaining its Forex and CFD trading processes. Since then, it has become a fast-paced market leader in the investment space.
In recent years, IG Group has developed major platforms for various trading actions and has grown profit and revenue significantly. Alongside this it has acquired a number of companies, including tastytrade and Freetrade, and launched its own crypto product, making it the first UK-listed company to launch crypto trading to retail investors. This further proves how much of a staple IG Group is in the world of financial trading.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company values
- Think big
- Deliver at pace
- Raise the bar
- Lead and inspire
- Champion the client
Company HQ
City of London, London, UK
Articles
Leadership
Breon Corcoran
(Group CEO)Joined IG Group as CEO in January 2024. Prior to this, they were the CEO of WorldRemit and a Non-Executive Director at Tilney Group.
Diversity, Equity & Inclusion at IG Group
- Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture.
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