Senior Paid Social Creative Strategist, Ethos Life
$114-203k
Life insurance provider
Be an early applicant
Life insurance provider
501-1000 employees
Be an early applicant
$114-203k
501-1000 employees
Company mission
To protect the next million families.
Role
Who you are
- We're looking for a sharp, data-driven, and creatively-minded Senior Paid Social Creative Strategist to join our team
- This role is for a highly strategic individual with a deep understanding of the DTC landscape, who can translate consumer insights and performance data into high-converting ad creative
- The ideal candidate has their finger on the pulse of paid social trends and best practices
- You'll have experience working with brands that don't have physical products (e.g., fintech, SaaS), and you'll be a master at creating compelling messages that speak directly to consumer pain points and value propositions
- 5-10 years of experience as a Paid Social Creative Strategist or in a similar performance creative role, with a strong focus on direct-to-consumer (DTC) brands
- Proven experience working for brands with non-physical products, such as in the fintech space
- Deep knowledge of direct response (DR) best practices and a track record of creating high-performing ad creative
- A strong portfolio demonstrating a strategic approach to paid social advertising and a keen understanding of what drives conversions
- An innate curiosity for social media trends and a proactive approach to sourcing competitive inspiration
- Exceptional communication skills with the ability to articulate strategic rationale and provide constructive feedback to a creative team
- Proficiency in leveraging performance data to inform and optimize creative decisions
What the job involves
- You will be at the forefront of our paid social efforts, shaping the creative strategy across key platforms to drive tangible business results
- Shape the roadmap and build a robust pipeline of performance creative for paid social advertising across platforms including Instagram, Facebook, TikTok, and X
- Stay on top of trends and competitor strategies, identifying the next breakout format or platform to gain a competitive edge
- Conduct deep consumer research to understand audience pain points and motivations, translating those insights into powerful ad messaging and value propositions
- Review all creative assets (copy and design) for message clarity, strategic alignment, and adherence to direct response best practices
- Provide clear, actionable feedback to the creative team to ensure assets are optimized for performance on each platform
- Collaborate closely with media buying and growth teams to analyze ad performance data and identify opportunities for creative testing and iteration
- Be detail-oriented and capable of meeting tight deadlines in a fast-paced environment
Our take
Ethos was founded to increase the transparency of life insurance, making it accessible and affordable to all. The company want to add openness to the process; losing a loved one is hard enough before one even considers financial implications, particularly with the loss of a primary earner.
Ethos uses predictive technology to rapidly quote life insurance rates and verify an applicant’s medical information. This expedited process allows most users to secure life cover on the same day they apply, a process which normally takes a number of weeks. The company works with some of the biggest providers in the industry, including Legal & General America, AAA Life and Ameritas Life Insurance Corp.
Ethos has been one of the more heavily publicised of the recent wave of insurtech companies, with investors such as Google as well as celebrities Will Smith and Jay Z, taking its valuation to over $2 billion. However, the sector is being hit particularly hard by macroeconomic uncertainty and Ethos conducted several rounds of layoffs through 2022 and early 2023. Now focused on its core product and revenue growth, it is poised to extend its market leading position.
Steph
Company Specialist at Welcome to the Jungle
Insights
72% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2021
$100m
SERIES D
May 2021
$200m
SERIES D
Total funding: $406.5m
Company benefits
- Comprehensive health benefits
- Awesome medical, dental, and vision plans that start when you start
- Restricted Stock Units
- Unlimited paid time off policy
- New parents can take leave with 100% wage replacement
- Team training, volunteering opportunities, additional resources, and some amazing Employee Resource Groups: Black at Ethos, Parents, Pride & Shethos
- Our healthcare plans offer coverage on family planning and fertility
Company HQ
Berkley Square - Headway, Austin, TX
Leadership
Peter Colis
(Co-Founder & CEO)After an MBA at Stanford, Peter co-founded Ovid Corp in 2014, where he worked as CEO for 4 years before co-founding Ethos in 2016. He has worked as CEO since, alongside serving as a Sequoia Capital Scout.
Lingke Wang
(Co-Founder)After working as an Investment Banker at Morgan Stanley Lingke gained an MBA from Stanford. He then co-founded Ovid Corp. an insurance company before Ethos.
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