Staff Product Marketing Manager, Okta

Partners

$147-221k

OTE

+ Bonus. OTE range for candidates located in California, Colorado, New York, and Washington, may vary for other locations. Canada salary is $117,000—$175,000 CAD

Senior and Expert level

Chicago

Toronto

More information about location

Management platform securing resources from cloud to ground

Open for applications

Management platform securing resources from cloud to ground

1001+ employees

B2BSecurityInternal toolsSaaSIdentity

Open for applications

$147-221k

OTE

+ Bonus. OTE range for candidates located in California, Colorado, New York, and Washington, may vary for other locations. Canada salary is $117,000—$175,000 CAD

Senior and Expert level

Chicago

Toronto

More information about location

1001+ employees

B2BSecurityInternal toolsSaaSIdentity

Company mission

To improve the connections between people and tools to make companies more productive and secure.

Job

Company

Role

Who you are

This role demands a strategic, collaborative, and execution-oriented marketer who thrives on working cross-functionally with Sales, Product, Partner, and Regional Marketing teams to accelerate pipeline, partner-sourced revenue, and global awareness
8+ years in B2B Product Marketing, Partner/Channel Marketing, or a GTM Strategy role
Strong experience working with or supporting GSIs or large consulting firms (Accenture, Deloitte, PwC, etc.)
Proven ability to create compelling messaging and enablement for technical and business audiences
Demonstrated success in launching partner GTM programs that drive measurable results
Excellent communication, project management, and cross-functional collaboration skills
Adept at managing ambiguity, prioritizing effectively, and balancing strategic with tactical execution
Bachelor’s degree required; MBA or equivalent experience preferred

What the job involves

As a Staff Product Marketing Manager for our most strategic Global Systems Integrators (GSIs) and Independent Software Providers (ISVs), you will lead go-to-market (GTM) efforts that align Okta’s identity platform with the business strategies and solutions of key global partners such as Accenture, Deloitte, PWC, Crowdstrike, Zscaler, Palo Alto Networks and others
You’ll be responsible for creating scalable sales plays, positioning frameworks, and enablement assets tailored to joint value propositions across multiple verticals and geographies
Develop and refine joint messaging with GSIs, articulating Okta's differentiated value in enterprise transformation engagements
Analyze partner business models, service offerings, and vertical expertise to inform GTM strategies
Monitor competitive activity in the identity + SI ecosystem to shape positioning and combat threats
Support cross-functional product launches and solution rollouts in collaboration with GSI partners
Support integrated campaigns and account-based marketing (ABM) programs to drive GSI pipeline
Own the development of partner-specific value props, solution overviews, pitch decks, and playbooks
Create scalable enablement materials and deliver training to partner sales and technical teams
Develop internal enablement to educate Okta sales on how to co-sell with GSI partners and navigate complex deals
Author partner-branded content such as solution briefs, customer case studies, and blog posts to support demand gen and awareness
Support executive comms and partner events with messaging, abstracts, and on-stage presence content
Act as the primary PMM interface for the GSI alliances and partner with marketing teams
Partner with Campaigns, Field, and AR/PR to amplify GSI narratives and momentum
Track KPIs including pipeline sourced via GSI partners, content performance, and Highspot engagement
Iterate GTM efforts based on campaign analytics, sales feedback, and quarterly business reviews (QBRs)
Support deal velocity by arming GSI sellers and company reps with co-branded content and account strategies
Help influence joint opportunities and upsells

Our take

Okta started off as an identity company where organisations, large and small, could tap into the company to have a single sign-on interface to access all cloud applications now centralised. Okta has since expanded to provide identity management at the device as well as the server level.

The new approach towards network security is increasingly based on identification and authentication, and Okta is on track to become the go-to vendor in the space. They aim to do so by developing products that enable people to access applications and other tools more smoothly and securely than ever before.

Okta has taken strides towards expansion through significant employee growth and shuffling executive leadership. The company has also made lateral moves such as tackling governance concerns, opening up new paths for revenue.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

19% employee growth in 12 months

Glassdoor (3.7)

Trustpilot (1.4)

Company

Funding (last 2 of 7 rounds)

Sep 2015

$75m

SERIES F

Jun 2014

$75m

SERIES E

Total funding: $229.3m

Company benefits

Work from home opportunities
Health + Wellness
Financial Benefits
Pay + Incentives
Time Off
Everyday Living
Resources

Company HQ

The East Cut, San Francisco, CA

Leadership

Todd McKinnon

(CEO)

VP of Development at Salesforce.com and has nearly a decade of experience in various engineering and leadership roles at PeopleSoft.

Frederic Kerrest

(Vice Chairman)

Worked in Sales and Business Development at Salesforce.com, and previously co-founded high-tech consulting firm Meridian Global Solutions.

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