Growth Marketing Manager, Carefree
£30-45k
More information about location
3+ days a week in office (Clerkenwell, London)
Transforming vacant rooms into short breaks for carers
Be an early applicant
Transforming vacant rooms into short breaks for carers
1-20 employees
Be an early applicant
£30-45k
More information about location
3+ days a week in office (Clerkenwell, London)
1-20 employees
Company mission
To fuel the future of unpaid caregiving.
Role
Who you are
- The ideal candidate will be a compelling content creator with an eye for great copy, storytelling and design
- Proven experience in B2B growth marketing or demand generation, ideally in care tech, social care, mental health, or a related field
- Data-driven mindset with experience using analytics to inform strategies
- Native to software tools like Canva, Notion, Google Analytics 4, Google Workspace, Hootsuite and Slack that we use daily
- Excellent communication and interpersonal skills, capable of crafting clear, compelling messaging for target audiences
- A team player who is comfortable taking responsibility for their own areas of work and supporting others to fulfil collective goals
- Highly adaptable, organised, and capable of managing multiple priorities with a focus on continuous improvement
- Lived-experience of providing unpaid care would also be an asset
- Demonstrates strong interest in Carefree’s mission and broader issues affecting unpaid carers in the UK
- Permission to work in the UK is required
What the job involves
- Reporting to: CEO
- We’re looking for a Growth Marketing Manager to help drive digital and offline marketing and brand positioning
- Our brand has been developed by Pentagram, one of the world’s leading design agencies. Scalable impact lies at the heart of our brand strategy and this role is perfect for someone with a passion for epic storytelling, who’s excited to work with the latest technology and no-code tools in a data-driven way to drive social change
- Marketing Strategy & Execution
- Join forces with our Director of Delivery and Community Manager to implement a growth-focused B2B marketing plan, focused on signing up new hospitality and community partners
- Support public fundraising and corporate partnership initiatives with creative and data-driven marketing strategies
- Manage Carefree’s public-facing website, ensuring it effectively communicates our mission, activities and drives engagement
- Day-to-day management of Carefree’s social media channels and content calendar - working with freelancers to create high-quality written and visual content that resonates with our audiences
- Content Creation & Brand Positioning
- Work closely with the CEO to craft a consistent and inspiring brand message across all platforms
- Lead the creation of impactful content that resonates with our audiences, from case studies to blogs, impact reports and thought-leadership pieces
- Protect and iterate on our “Carefree Breakmaker” sub-brand as a kitemark for the hospitality industry’s ESG efforts
- Stay informed about trends and developments in the social care sector to enhance Carefree’s positioning
- Campaigns & Optimisation
- Build and execute multi-channel campaigns, including email, Google Ads, LinkedIn, Facebook, Instagram, and webinars
- Use data to evaluate campaign effectiveness, track customer acquisition costs and manage budgets. Adjust strategies to maximise ROI
- Establish clear growth metrics and report on progress regularly to the CEO and wider team
- Team Collaboration
- Contribute to quarterly planning and keep an up-to-date record of your workflow in our project management system (Notion)
- Work closely with internal teams to ensure alignment between marketing strategies and organisational goals
- Provide input on product and campaign development based on user feedback and market analysis
- Work with an open and generous spirit to provide support to Carefree colleagues as and where appropriate and useful
- Continuously apply a “live-learning” approach to identify and nurture opportunities for innovation in relation to Carefree’s model, methodology, strategy and delivery
Application process
- We are advertising this role on a rolling basis and will interview appropriate candidates as they emerge. Our preference is to find someone on a permanent, full-time basis but part-time will be considered. We’re keen to hear from a variety of applicants with different levels of experience and backgrounds
- Applications will be reviewed for fit and given an initial accept/reject
- Successful applicants will be invited for a 20-minute phone screener
- Applicants who pass the phone screener will be invited to submit a written exercise
- Applicants who pass the phone screener will be invited for an in-depth, 90-minute interview (in-person or remote, as appropriate)
- Optional: Additional interview with another Senior Manager at Carefree
- Final offer discussed and made to the successful candidate
- We will offer interviews at times that suit you, so if you have children, caring duties, or have to travel after work we’re happy to offer these at convenient times outside of work hours. We can support travel costs outside of London if we take you to an interview stage
- This position is being advertised on a rolling basis. Please submit your CV and cover letter explaining why you are a good fit for the role
Salary benchmarks
Our take
In the UK, there are estimated to be around seven million unpaid carers, yet they are rarely recognised for their frontline role and often lack access to the same support as NHS staff or paid care home workers. Reports indicate that as much as 74% of these carers have experienced burnout since the start of the pandemic, with an additional 64% unable to take any breaks at all.
Carefree is an organisation that recognises the critical need for support and respite for carers who face the risk of burnout. It's addressing this situation by working in collaboration with various hotels across the UK, including five of the largest independent hotel chains. Through its platform, Carefree provides essential respite to unpaid carers, offering them a much-needed break from their demanding responsibilities.
Since November 2021, Carefree has made significant strides in supporting carers, by partnering with over 80 hotels, resulting in the release of approximately 2,000 rooms per month. The impact of this initiative has seen 89% of carers reporting that they couldn't have taken a break without Carefree's support, and 95% seeing improvements in their wellbeing. As the organisation continues to expand, it remains focused on developing a purpose-built technology platform for fostering relationships with various private and public sector partners.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Generous maternity, paternity, and adoption leave
- Christmas period off
- Access to CODE hospitality app
Company values
- Creating Shared Value: Our activities should drive a mix of economic and social benefits for all our stakeholders to ensure the long-term sustainability of our organisation and intervention
- Staying Transparent & Accountable: We prioritise transparency and accountability to our governors and donors over the speed of delivery
- Flexibility to Drive Delivery: As a small, lean team, punching above our weight means having the freedom to work in a way that feeds our energy, supports our wellbeing and gets the job done
- Community Commitment: We invest in work to strengthen the wider care sector, innovation and funding ecosystem, to help build a stronger operating environment for all those seeking to catalyse social change
- Ethical Footprint: Operating in an ethical and sustainable manner is central to the way we do business and represent the interests of caregivers in policy and practice
Company HQ
Farringdon, London, UK
Articles
Leadership
James Ricketts
(Co-Founder)Previously worked as an Executive Producer at Tag and as an Associate Producer at Pioneer Productions and Pictures. Also worked as the Head of Creative Services at Shilland & Co, as well as a Marketing Director at Stillking Films.
People progressing
Joined the company in 2017 as a Development Director and has since been promoted to Managing Director and CEO.
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