Director of Campaign Management, Kargo
$110-130k
OTE
3 days a week in office
Mobile advertisement platform
Be an early applicant
Mobile advertisement platform
501-1000 employees
Be an early applicant
$110-130k
OTE
3 days a week in office
501-1000 employees
Company mission
Kargo's mission is to empower advertisers to break convention and build connections with consumers on the most important screen today—the phone.
Role
Who you are
- This role requires a hands-on, performance-oriented leader who enjoys solving complex problems, optimizing processes, and guiding a team in a fast-paced, evolving environment
- The ideal candidate brings a strong understanding of programmatic media and campaign operations, along with experience managing teams in a regional capacity
- BA/BS preferred
- 5+ years of experience in digital advertising or campaign management, including at least 2 years in a people management role
- Strong understanding of programmatic advertising platforms, ad-serving technologies, and media operations
- Proven ability to lead a team and manage complex workflows in a fast-paced environment
- Experience with Google Ad Manager 360, Campaign Manager, third-party ad servers, and performance tracking tools
- Proficiency in Excel, G-Suite, and analytics tools (e.g., Google Analytics)
- Exceptional communication, organizational, and problem-solving skills
- Experience in Connected TV and campaign automation is a plus
What the job involves
- The Regional Director, Campaign Management – Midwest is a key leadership role responsible for overseeing the execution, performance, and continuous improvement of digital advertising campaigns across the Midwest region
- This individual will manage a regional team of campaign managers, drive operational excellence, and collaborate closely with cross-functional teams to ensure campaign success and client satisfaction
- Set and execute a strategic vision for campaign management in the Midwest region, in alignment with the wider national team, company goals and revenue targets
- Lead, coach, and mentor a team of regional campaign managers, fostering a culture of accountability, collaboration, and innovation
- Support the professional growth of team members through feedback, training, and development opportunities
- Ensure consistency and quality in campaign execution, leveraging regional insights to improve performance and efficiency
- Oversee the planning, setup, delivery, and pacing of digital advertising campaigns to ensure revenue goals and performance KPIs are met
- Monitor regional campaign metrics and proactively address issues related to delivery, tracking, or optimization
- Implement operational best practices to enhance team productivity and campaign quality
- Serve as a point of escalation for complex campaign issues, working in partnership with internal teams and platform vendors
- Partner with Sales, Ad Operations, Product, and Engineering teams to align campaign execution with broader business goals
- Provide insights and feedback from the regional team to inform product development and workflow enhancements
- Collaborate with peers in other regions to share knowledge and standardize effective practices
- Identify opportunities for process automation, efficiency gains, and improved campaign workflows at the regional level
- Stay informed on the latest tools and technologies in digital advertising and make recommendations for adoption where appropriate
Our take
The way in which advertisers reach out to their audiences has changed dramatically over the last decade, primarily due to the invention of the smartphone. Whilst mobile ads have existed since the beginning of smartphones, most rely on technology that was built for desktops, resulting in bad advertising and missed opportunities.
Kargo provides a mobile advertising platform for marketers and publishers, helping them to deliver better business outcomes by leveraging advertising technology designed specifically for mobile. The company achieves this by directly integrating optimized impressions from the best-performing publishers within its specialized supply, using tangible identity metrics to analyze and improve advertiser KPIs, and overall facilitating personalized and mobile-optimized advertising.
The company acquired Videobyte (a video advertising platform for Connected TV) in early 2023 to expand operations into the relatively young digital TV industry and its lucrative TV formats. Bringing video, publisher tools, and unique formats to Kargo's omnichannel, this acquisition indicates a diversification of mediums for the advertising provider, who already has a firm grip on both mobile and desktop advertising platforms.
Steph
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Company HQ
Lower Manhattan, New York, NY
Leadership
Karry Kargman
(CEO)Experience as Corporate Business Developer for Intel Venture and Corporate Strategist for Intertainer.
Salary benchmarks
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