Director of Demand Generation, Beyond
Plus stock options
Revenue management platform for short-term rentals
Job no longer available
Revenue management platform for short-term rentals
201-500 employees
Job no longer available
Plus stock options
201-500 employees
Company mission
To deliver a best-in-class revenue management solution for short-term rental owners and managers as it offers the tools they need to grow their listings, grow the value of each booking, and grow the profit margins of their business.
Role
Who you are
- If you’re hungry for a good opportunity, but don't meet every point in this job description, please apply anyway!
- Analytical: you’re comfortable leveraging data to make informed decisions and optimize resources accordingly
- Collaborative: you enjoy working with colleagues and communicate and influence effectivel to successfully work with other teams
- Growth-minded: you are adaptable have a drive for continuous improvement. You have a track record of up-leveling past reports through mentorship and educational guidance
- 8+ years of experience with an emphasis on B2B demand generation (preferably in the technology industry) with at least 5 years in a leadership role
- Competency and fluency in Account Based Marketing (ABM), Automation, PLG, activation, and personalization
- Strong track record of driving demand generation programs that deliver measurable business results, including pipeline and revenue
- Deep experience with top MarTech platforms and/or tools and how to best leverage to better reach targeted enterprise accounts and buyers
- Located in Spain, Portugal or the UK
What the job involves
- Reporting to the Vice President of Marketing, you will have the opportunity to set the strategy and oversee the execution of full-funnel demand generation programs
- This is a high-impact, high-visibility role that requires a unique combination of creative and analytical chops
- You will stay on the cutting edge of marketing best practices by researching the latest trends, gathering new ideas from industry leaders and competitors, and continuously optimizing demand gen campaigns to ensure Beyond is efficiently and reliably generating high-quality pipeline and revenue
- Designing and executing the strategy for DG campaigns focusing on both our professional and SMB audiences, using a mix of broad based and Account-Based Marketing tactics
- Leading the team to execute on developing and optimizing compelling, high-impact campaigns programs across digital channels (social, website, email, search, webinars, etc.) and in-person channels (sponsored events, field marketing, etc.)
- Translating data, customer insights, and campaign performance into recommendations that continuously improve program performance through rigorous testing
- Establishing operating model with regional sales teams to deliver consistent demand generation programs in global markets
- Recommending the appropriate account targets, messaging, value propositions, creatives, content, and collateral to increase penetration with target accounts and generate pipeline / opportunities for all global sales teams
- Working with marketing and operations leadership to shape and execute the personalization strategy for campaigns and messaging across all audiences and geographies, using innovative AI solutions
- Planning, managing, and optimizing spend for annual demand generation budget to support funnel growth and pipeline velocity for global demand
- Establishing key performance indicators for demand generation team to track, measure, and optimize funnel performance across multiple in-person and digital channels
- Collaborating with key stakeholders in cross functional groups to gain alignment and buy-in for ongoing plans of the business unit – including leadership in Sales, Operations, and Customer Success – and actively share business and marketing strategy with those stakeholders
Application process
- Your application will be personally reviewed by a member of the Beyond hiring team and if there is a match in your experience and the role, you will:
- Have a video conversation with someone on our Recruiting team. This is a high-level conversation about your experience and interest, but also an opportunity for you to learn more about us
- Meet with our VP of Marketing
- Present an assignment to a panel of stakeholders
- Have a final interview with our CRO & CEO
Our take
The demand for a short-term rental property depends on a wide range of real-time events, but this is often not considered when they are priced. Long-term analytics will often have an effect on prices based on annual events such as music festivals, but real-time events are rarely considered.
Beyond facilitates dynamic pricing solutions by finding the highest price customers are willing to pay for a short-term property rental. The startup achieves this through algorithmically analyzing real-time data such as customer information, current events and feedback to decide on a valuation.
The startup has supported thousands of property owners to optimize their listings across sites such as Airbnb, Vrbo and Booking.com. A 2025 partnership with Booking.com has seen Beyond broaden its reach to bring dynamic pricing to more property owners and managers across the globe.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Sep 2019
$42.5m
SERIES A
Aug 2016
$2m
EARLY VC
Total funding: $46m
Company benefits
- Unlimited paid time off
- Global collaboration
- Equity options
- Paid parental leave
- Home office equipment purchasing
- Private Health Insurance Plans
- Flexible work options
- Accessible senior leadership
- Professional development budget
- International travel opportunity
Company HQ
The East Cut, San Francisco, CA
Leadership
Julie Brinkman
(CEO)Joined the company as COO in 2020, becoming CEO a year later. Previously COO at Hireology, Regional VP of Sales at Groupon and Manager at Deloitte.
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