Social Media Manager, Glossier
$82-107k
+ RSUs
3+ days a week in office
Beauty & skincare brand
Be an early applicant
Beauty & skincare brand
201-500 employees
Be an early applicant
$82-107k
+ RSUs
3+ days a week in office
201-500 employees
Company mission
To give voice through beauty by building products, growing its community, and making decisions in inclusive, customer-devoted, curious, courageous, and discerning ways.
Role
Who you are
- The ideal candidate will be at the forefront of social trends and innovation and have a strong creative eye, as well as the ability to develop channel-by-channel goals and effectively measure success
- If you’re a creative thinker with a passion for beauty and social media, love shooting content, excel at making social-first graphics, and have a knack for analyzing and optimizing strategies in a collaborative environment, we’d love to hear from you!
- We know you're here to do great work, raise the bar, and make a meaningful impact, and we're here for that, too. While there's no single path to success, we've found that the key ingredients below set the foundation for doing your best work, thriving in the role, and ultimately making it your own (i.e. successfully bringing this formula to life)
- 3-5 years experience working in social media management and content development within the beauty industry or related sectors
- Strong communication written and verbal skills and attention to detail, particularly in regards to consumer-facing content
- A customer-first mindset, with a passion for creating memorable content moments; willingness to challenge "what's expected" when it comes to the brand content landscape
- Understanding of SEO and web traffic metrics
- Strong understanding of social media KPIs and social media analytical reporting platforms
- Demonstrated ability to work across organizational teams, building cross-functional relationships and advocating for brand outcomes
- Passionate self-starter, decisive and able to move with speed to implement ideas
- Highly proactive, with the ability to work effectively with internal and external partners to make things happen with limited resources
- Must have experience with Figma, Adobe Photoshop, Canva, Capcut or other video editing software
What the job involves
- Glossier is looking for a creative, community-first social media expert to support the development of ownable, best-in-class social strategy and social marketing campaigns
- This person will support the social team, reporting to the Senior Social Media Manager, and will be responsible for audience and engagement growth across all owned channels to drive brand awareness and advocacy
- This will include the daily management of channel operations (content planning, calendar management, caption copywriting, analytical reporting), along with executing the social strategy for brand launches, in collaboration with cross-functional partners
- You will play a key role in driving engagement, gathering feedback, and creating strategies to grow and strengthen our community
- 6 Months:
- The contribution of concepts and ideas for always-on content and campaigns
- Cross-channel execution with the ability to strategically plan engaging content and push innovation across channels
- Collaboration and briefing cross-functional teams and external partners on opportunities to strategically feature content across owned social
- Light touch ad hoc content creation for Tik Tok, Instagram Stories, and Instagram, as needed
- Basic social reporting that measures content performance
- Platform literacy so Glossier is able to stay on top of social media trends and identify moments for the brand to tap into
- 12 Months:
- Development of a social dashboard with active insights to ensure we are learning and driving results
- The proactive building and maintenance of the brand's online community by fostering meaningful interactions, monitoring social media sentiment and trends, and responding promptly to relevant comments and feedback
- Cross-channel calendar management and ownership of social workstreams
Our take
Weiss, a former stylist and beauty writer, started Glossier as an offshoot of her beauty blog 'Into the Gloss' in 2014. Early on, she got her products into the makeup cabinets of celebrities like Kim Kardashian and Karlie Kloss. Glossier shook up the beauty business by selling items online only in an industry that has always prioritized in-person sales.
Glossier focuses on minimalist products designed with customers' real beauty routines in mind. Its minimalist approach marks a stark difference from traditional beauty brands, and the company has developed a cult-like following as a beauty brand that emphasises communication with its customers, even involving them in the creation of its products.
Because of this, the company experienced impressive growth, marked by the opening of flagship brick-and-mortar stores. It then expanded further with the launch of its products in Space NK stores across the UK and Ireland. However, its situation seems to have taken a turn. The company is now reducing staff and closing down 9 out of 12 stores as it undertakes a structural overhaul.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2021
$80m
SERIES E
Mar 2019
$100m
SERIES D
Total funding: $266.4m
Company benefits
- Health and Wellbeing: Option for no-cost medical, dental, and vision insurance - Glossier covers 100% of the premiums. Access to mental health benefits, direct primary care, annual wellbeing stipend, and caregiver support benefits
- Family: Generous parental leave of 18 weeks for all parents, with transition back to work program following leave. Access to fertility and family planning reimbursement, along with resources to support you in your family forming-journey
- Time Away: Generous paid time off, plus a one month paid sabbatical after your first 4 years. Access to leave programs to take care of yourself and your family when you need it, plus time off for volunteerism to support your community and causes you care about
- Finance: Company equity awards. Plan for the future with access to 401(k) program, 100% employer-sponsored life and disability insurance, and voluntary supplemental life insurance
- Growth & Development: Internal mobility program to support career growth at Glossier. Glossier Talks speaker series and learning opportunities. Exclusive Fireside Chats with thought leaders and inspirational industry experts
Company HQ
South Village, New York, NY
Leadership
Colin Walsh
(CEO)Founder at YayDay. Previously CEO (Specialty Beauty) at Procter & Gamble, CEO at OUAI and Board Member at Lime Crime.
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