Senior Lifecycle & MarTech Manager, Prose
Cross-Sell and Data
$105-115k
Personalized hair care
Job no longer available
Personalized hair care
201-500 employees
Job no longer available
$105-115k
201-500 employees
Company mission
To create haircare that’s one-in-a-million.
Role
Who you are
- Operations and technical knowledge and facilitates troubleshooting around CRM platform issues, helping triaging requests that come in from across the org in order to drive quickly to resolution. Responsible for the overall day-to-day integrity of the ESP platforms and campaigns correct deployment
- MarTech data-focused mindset with a seamless capacity to shape project tasks with a focus on business outcomes and expertise in expanding this capability throughout the wider team
- Robust technical aptitude and foundational comprehension of omnichannel platforms and systems and applying it as a senior strategic contributor for the team and cross-organizational projects to amplify brand initiatives and contribute to building the best in class Lifecycle Marketing team
- Skills in developing automated journeys based on custom attributes and events, and email coding knowledge using HTML, CSS, template scripting, SQL to QA and accomplish tasks associated with automated lifecycle marketing campaigns
- Excellent communication skills, strategic mindset to sell-in new imperative technology requirements to elevate Prose communications, and a results-driven mentality are also required. If you are ready to take on a challenging and rewarding role that has a significant impact on the business, we encourage you to apply for this fun and exciting opportunity
What the job involves
- This role will lead our efforts in driving LTV via personalization and behavioral automated messages across the funnel for our on demand customers and subscribers
- This role will own the e2e production of the cross-sell and winback strategy supported by the team for the content briefing strategy. You have the unique opportunity to help us build a thoughtful lifecycle program with the help and support of a cross-organization team of experts.
- This role will be the organizational driver of messaging channels domain expertise; and applies that expertise through platform sustainment, data capability improvements, and hands-on operational problem-solving
- This role involves direct supervision of a Lifecycle Associate, Analytics with a primary focus on mentoring and coaching to enhance strategic Lifecycle Analytics skills given the martech stack data environment at Prose. This is a role focused on the lifecycle program martech strategy at a senior level reporting to the Director of Lifecycle and MarTech
- Leading the audience data strategy to expand current journeys use cases to support upsell and cross-sell and owning three areas of focus for Lifecycle production operations: data requirements, audience performance analytics and journeys production by fully utilizing the CRM platform capabilities
- Owning the implementation of the Lifecycle programs migration to the new instance by working with the email developers, technical CRM product managers, data algorithm team, and the business analytics team. Documenting and communicating technical requirements for new CRM campaigns capabilities with the goal to scale programs to optimize SLAs and speed to market including cross-functional projects
- Supporting in our existing CRM production model to continue BAU requests until fully pivoting to the new instance and building automation journeys. Ability to balance short-term gains with long-term impact and properly utilize that knowledge to inform the long-term Lifecycle roadmap
- Maximizing the capabilities of the personalization engine in the CRM platform at scale and using company data to ensure segmented campaigns that drive LTV, upsell to subscriptions, cross-sell adoption, and boost AOV in our multi-subscriptions product business
- Collaborating with the other departments to create a consistent end-to-end experience for our users from the communications journeys to the final website experience. You will ensure best practices to improve Lifecycle journeys settings for the team, identifying operational efficiencies and vetting 3rd party tools to support team goals by integrating data
Our take
Prose's products stem from the recognition that each individual's hair is unique, with various types and textures. Embracing this diversity, the company believes in the power of personalization to ensure everyone can access the hair care they truly need. To combat the one-size-fits-all approach of the hair care industry, Prose offers bespoke hair care solutions.
Amidst a booming trend of health and beauty personalization, Prose stands out among its competitors in the bespoke hair care arena. What sets the company apart is its unwavering commitment to the environment. Having achieved a significant milestone by becoming the first carbon-neutral custom beauty brand, attaining climate neutrality in 2021.
Prose's success has attracted substantial investments and interest, underscoring the industry's confidence in its products. With increased funds, the company aims to scale its operations and reach a broader customer base. As the demand for personalized beauty products continues to rise, the market is expected to expand, offering Prose ample opportunities for further growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Company benefits
- Company sponsored health care plan (medical, dental and vision plans)
- $125 monthly wellness allowance
- Free lunch in office, weekly and an abundance of office snacks
- A Competitive and flexbile PTO policy
- 401k + matching
- FSA and commuter benefits
Company HQ
Williamsburg, NY
Leadership
Arnaud Plas
(CEO & Co-Founder)Former VP of Digital and eCommerce Strategy at L'Oréal, where they previously also worked as Skincare Group Manager and as Styling and Mencare Group manager.
Nicolas Mussat
(CTO & Co-Founder)Previously CTO at Meilleurs Agents. Former R&D Engineer at Delos France.
Catherine Taurin
(R&D Advisor & Co-Founder)Former R&D and Purchasing Director at CTRC Jf Lazartigues. Previously R&D Manager, Dyes Products and Haircare Products at Ales Groupe.
Paul Michaux
(Product & Co-Founder)Worked as Special Projects Manager, Corporate Strategic Marketing for L'Oréal. Former Assistant Brand Manager, Marketing Development at Parfums Christian Dior.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job