Senior Director of Strategic Finance, Lyft

• This role demands a finance leader with deep experience with lifecycle marketing & LTV who can be a self-starter and translate complex business dynamics into actionable insights and drive measurable performance
• 12+ years of progressive FP&A or strategic finance experience, with at least 8+ years in technology companies — preferably in marketplace, platform, advertising, or network-effect businesses
• Direct experience supporting an advertising or media business. You understand CPM/CPC economics, ad inventory management, sell-through rates, advertiser pipeline dynamics, and the margin profile of a platform ad business. Experience at a company building an ads business on top of an existing consumer platform is ideal
• Deep experience with growth/performance marketing finance. You've built or managed CAC/LTV frameworks, set channel-level budget guardrails, evaluated incrementality, and partnered with growth teams on spend optimization. You understand that marketing dollars in a marketplace business have second-order effects on supply/demand balance
• Extensive track record of building and leading high-performing FP&A teams in fast-growth environments, including hiring and developing finance talent
• Strong executive presence with experience presenting to C-suite leadership. You can walk into a room with the CFO, defend a marketing investment case or challenge an overly optimistic revenue forecast, and be respected for both
• Outstanding communication skills with the ability to translate complex financial concepts for diverse audiences, from business operators to the earnings prep team

Desirable

• We are seeking an exceptional Senior Director, Strategic Finance to join our leadership team, reporting to the Head of FP&A
• This leader will serve as the senior finance partner across several of Lyft's critical business lines: Ads, Lyft Business, and Marketing
• This leader will be driving strategic financial decision-making through advanced analytics, consumer tech expertise, and proven ROI frameworks
• Strategic Finance & Business Partnership:
• Lead comprehensive financial planning, budgeting, and forecasting for Ads, Lyft Business, and Marketing, including revenue modeling, contract optimization, marketing investment planning, and scenario analysis
• Partner directly with senior business leaders as their primary finance counterpart, shaping investment cases, challenging assumptions, and ensuring financial rigor in decision-making
• Own the consolidated financial narrative for these growth businesses in earnings prep, board materials, and CFO/CEO reviews - translating early-stage business performance into a credible story for internal and external audiences
• Drive forecast updates and quarterly business reviews with sophisticated analysis of business performance across all three LOBs, including WoW and MoM variance analysis, R&O framing, and forward-looking commentary
• Drive scenario planning and sensitivity analysis to support strategic decisions around new ad products, Lyft Business vertical expansion (e.g., NEMT, dealerships), and marketing channel mix optimization
• Lead long-term planning for these businesses, including capital allocation recommendations, headcount investment frameworks, and multi-year revenue build models
• Build, manage, and develop a high-performing Strategic Finance team. Coach and develop Finance talent - not just manage, but actively raise the analytical bar
• Establish best-in-class financial processes across businesses at different maturity levels
• Foster a culture of analytical depth, intellectual honesty, and proactive business partnership. The team should surface insights before being asked and challenge the business when the numbers don't support the narrative