Performance Marketing Manager, Fetch
$115-125k
+ Equity
Mobile shopping and rewards platform
Be an early applicant
Mobile shopping and rewards platform
501-1000 employees
Be an early applicant
$115-125k
+ Equity
501-1000 employees
Company mission
To help reimagine what shopping looks like.
Role
Who you are
- 4+ years of experience in performance marketing, ideally with a focus on mobile app growth
- Proven track record managing paid acquisition campaigns with measurable results
- Experience managing and optimizing large-scale budgets
- Strong knowledge of digital advertising platforms (Meta Ads, Google Ads, TikTok, ASA, DSPs)
- Experience with ASO best practices and tools (e.g., AppTweak, Sensor Tower, Mobile Action)
- Analytical mindset with proficiency in data-driven decision-making; comfortable with Excel/Sheets, BI tools, and MMPs (AppsFlyer, Adjust, Branch)
- Skilled at adapting with agility and maintaining momentum in dynamic, fast-paced settings
- Excellent project management and cross-functional collaboration skills
- Creative thinker who can partner with design and content teams to produce compelling ad creatives
Desirable
- Experience with rewards-driven apps
- Familiarity with SQL or deeper analytics skills
- Experience running multi-cultural ad campaigns, tailoring messaging and creatives for diverse audiences
What the job involves
- We’re looking for a Performance Marketing Manager to join our team, reporting to the Associate Director of Performance Marketing
- In this role, you’ll drive paid user acquisition across platforms like Meta, Google UAC, TikTok, and Apple Search Ads, while owning ASO strategies to maximize app growth
- You’ll manage budgets, analyze performance metrics, and collaborate with creative, analytics, and product partners to refine campaigns and improve user acquisition funnels
- This is a high-impact role for someone who thrives in a fast-paced environment and brings both analytical rigor and creative problem-solving
- You’ll have the opportunity to lead with innovation while leveraging AI and automation to scale marketing efforts and directly shape the growth of our mobile app
- Plan, launch, and optimize paid user acquisition campaigns across platforms such as Meta, Google UAC, TikTok, Apple Search Ads, and other relevant networks
- Monitor performance metrics (CPI, ROAS, LTV, retention) and optimize campaigns to meet growth targets
- Collaborate with creative teams to develop ad concepts, test new formats, and refine messaging
- Own ASO strategy including keyword optimization, creative testing, and conversion rate optimization on the App Store and Google Play
- Run A/B tests across ad creatives, landing pages, and app store assets to continuously improve performance
- Manage budgets and forecasting, ensuring efficient allocation of spend.Partner with analytics and product teams to understand user behavior, attribution, and cohort performance
- Lead with AI to automate work streams and drive innovations that enhance marketing effectiveness and operational efficiency
Our take
Leading mobile shopping and loyalty platform Fetch has seen explosive success in recent years. Its concept is simple: users receive spendable points in exchange for scans of their shopping receipts.
The app has tens of millions of daily active users with even more downloads, and has seen impressive growth, having now reached 'unicorn' status twice over. This should come as no surprise. Brand reinforcement is crucial to customer retention and acquisition - but it is harder than ever, with the fragmentation of choice on the market and the declining efficacy of marketing. So material loyalty benefits are likely to prove a crucial tool in creating and leveraging a strong customer base.
Whilst Fetch faces competition from similar receipt-scan rewards platforms like ReceiptPal and Ibotta, it grew into a profitable company in late 2023. It is using its most recent Morgan Stanley-backed funding to aggressively add brand partners at a competitive pace and onboarding staff at a level that promises strong continued growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Apr 2022
$120m
SERIES E
Mar 2021
$210m
SERIES D
Total funding: $456.6m
Company benefits
- Stock Options: Fetch wants you to be on the rocketship with us! Options will give you the opportunity to share the excitement of the company growth and have your own stake in its success
- 401k Match: We match 100% of the first 3% of your 401K contribution
- Benefits for humans and pets: We offer comprehensive PPO and HDHP plans (Dental | Vision | Life Insurance) in addition to pet insurance, fully covered for the first pet. Our bereavement leave also includes our furry friends
- Continuing Education: Fetch provides up to $10,000 per year in education reimbursement support for any job-related courses/programs/certifications. You will also have access to Udemy, an online course provider with thousands of topics to discover
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. Current groups include Amplify BiPoC, Amplify Women, Amplify LBGTQ+, Amplify Family, and Amplify Veterans
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our End-of-Year break
- Robust Leave Policies: Whether it’s for you or a loved one, Fetch offers generous leave time for various health and personal needs that take you away from work. Our parental leave policy provides 18 weeks of paid time off for primary caregivers, 12 weeks for secondary caregivers, and the option to create a flexible return to work schedule in the last few weeks of leave
- Wellness Program: Utilize these tools and resources to bring your best self to work each day
- Wellness coach on staff to help you create goals, provide accountability and support you on your wellness journey
- Nutrition counseling through Charge Nutrition
- Gympass membership to access in-person gyms, virtual workout classes, meditation apps, and much more
- Employee Assistance Program (EAP) provides no cost, confidential resources and services to help navigate life's many changes and challenges
- Hybrid Work Environment: Collaborate with your team in one of our stunning offices in Madison, Birmingham or Chicago 1 - 2 times per week. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home
- Social Impact Efforts: Take part in volunteer events or donate to your favorite organizations through BrightFunds
Company HQ
Madison, WI
Leadership
Wes Schroll
(CEO)Founded Fetch while in undergrad at UW-Madison and grew the company into the nation's No. 1 rewards app, connecting millions of consumers with their favorite brands.
Tyler Kennedy
(VP of Operations)Studied Business Administration at the University of Wisconsin-Madison. Founded his first company, a yacht detailing company, when they were only fourteen.
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