Growth Marketing Manager, Canary Technologies
$140-156k
+ A performance-based bonus paid monthly + Stock option grant
Providing hospitality technology
Be an early applicant
Providing hospitality technology
201-500 employees
Be an early applicant
$140-156k
+ A performance-based bonus paid monthly + Stock option grant
201-500 employees
Company mission
To help hoteliers thrive through innovative software solutions.
Role
Who you are
- The ideal candidate is a passionate, data-driven marketer who possesses strong organizational skills, creativity, and a deep understanding of performance marketing across all major channels
- Bachelor’s degree in Marketing, Business, Communications or a relevant field
- 4+ years of B2B marketing experience within growth marketing, demand generation, performance marketing or a related role with a proven track record of managing successful multi-channel campaigns
- B2B SaaS and start-up experience is a plus
- Experience in the hospitality or hotel tech industry is a plus
- Strong ability to write copy and use AI to scale out more personalized messaging
- Proven ability to measure campaign performance, derive insights, and take action based on data
- Project management skills with the ability to handle multiple campaigns simultaneously across multiple channels, including events
- Strong background integrating marketing campaigns with a sales/SDR channel to create a unified outreach plan that maximizes pipeline
- Experience managing event campaigns
- Familiarity in leveraging marketing tools (Salesforce, Marketo, Salesloft), digital advertising platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads etc) and managing media purchases with third-party publications
- Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams including brand, product marketing, design, content and sales
What the job involves
- The Growth Marketing Manager at Canary will be responsible for measuring, developing, executing, and optimizing campaigns designed to drive pipeline growth, with a strong focus on prospects in our North American market, as well as key LATAM markets
- This role involves strategizing, launching and managing campaigns across different channels, including email marketing, paid digital, and the event channel, as well as synthesizing these campaigns with our SDR channel
- Campaign Strategy & Execution:
- Develop and implement integrated marketing strategies across multiple platforms
- Manage and optimize end-to-end campaign execution, from planning to analysis
- Coordinate with internal teams and external partners to ensure cohesive and impactful campaign delivery
- Email Marketing:
- Design and execute targeted email marketing campaigns across brands and segments to drive top of funnel demand
- Develop personalized email content and strategies tailored by persona and account type
- Analyze email campaign metrics and leverage insights to improve open rates, click-through rates, and conversions
- Digital Marketing:
- Create and manage various digital marketing channels, including Google, YouTube, social, trade publications, industry marketplaces, Reddit, ChatGPT and more
- Utilize AI to maximize ad delivery, targeting and reporting
- Integrate digital campaigns together with other channels, to ensure a consistent message and experience for prospective customers
- Event Marketing & Sales Collaboration:
- Lead the pre, post and in-event communications strategy for industry events, trade shows, and virtual events
- Collaborate with brand team and event leads to maximize event visibility and engagement
- Analyze event performance and work closely with sales to maximize lead capture and pipeline from event activities
- Data Analysis & Reporting:
- Utilize data-driven insights to guide marketing strategies and decisions
- Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify growth opportunities
- Provide regular reports and recommendations to senior management based on campaign performance and market trends
Our take
Embracing the modern era, Canary Technologies is dedicated to revolutionising the hotel industry through digital transformation. Pioneering the field with its mobile web-based Guest Management System and Digital Authorisation solutions, Canary aims to rid hotels of outdated technology, enhancing revenue streams by boosting staff productivity and delivering superior guest experiences.
Co-founders Harman and SJ, childhood friends turned business partners, bring a unique blend of expertise to the table, drawing from their extensive background in both hospitality and technology sectors. With the industry already on an upward trajectory, the post-pandemic landscape has further fueled the demand for their solutions, particularly their contactless check-in and checkout offerings.
Despite competition in the sector, Canary has secured significant funding led by Insight Partners, enabling rapid expansion and talent acquisition to meet the burgeoning demand for its innovative solutions.
Freddie
Company Specialist at Welcome to the Jungle
Insights
59% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2025
$80m
SERIES D
Jun 2024
$50m
SERIES C
Total funding: $175.2m
Company benefits
- Our health insurance has you covered on day 1
- Flexible working hours
- Training and career development
- Regular team building events
- A travel stipend for when you stay at Canary hotels
- Internal promotions from within the team
- Kitchen stocked with fruit, snacks, coffee, and more
- We're a diverse and global team
Company HQ
Financial District, San Francisco, CA
Leadership
Harman Singh Narula
(Co-Founder & CEO)Previously founded a custom printed apparel company, The Shirt Guys, LLC. Worked in strategy for Citigroup and Starwood Hotels & Resorts Worldwide, Inc, and as a Management Consultant for Bain & Company.
Satjot "SJ" Sawhney
(Co-Founder & President)Previously co-founded Mobibolt, Inc and Tapfame before serving as Head of Product at the hospitality technology startup, Stayful.
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