Senior Product Marketing Manager, Kraken
$110-176k
Offers Equity and Bonus
Cryptocurrency exchange
Open for applications
Cryptocurrency exchange
501-1000 employees
Open for applications
$110-176k
Offers Equity and Bonus
501-1000 employees
Company mission
To accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion.
Role
Who you are
- 6+ years of experience in Product Marketing Management (PMM), preferably in fintech, trading (crypto, equities, commodities, FX), payments or high-growth B2C tech
- Strong crypto expertise and passion, with a deep understanding of market trends, user behavior, and the evolving regulatory landscape
- Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle
- A data-driven marketer, leveraging insights to optimize campaigns and improve performance
- Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market
- Experience leading cross-functional teams and working within complex, fast-paced environments
- Strong communication and stakeholder management skills, with the ability to secure buy-in at all levels
- Entrepreneurial mindset, comfortable operating in a high-growth, dynamic setting
What the job involves
- As a Krakenite, you’ll be part of a world-class team dedicated to unlocking the potential of blockchain technology
- This is a senior-level position helping to lead and execute the product marketing strategy for Kraken’s Consumer app (Trade), inclusive of equities, payments, and trading
- This is inclusive of driving and executing high-impact campaigns and strategies that drive top-of-funnel awareness, adoption, and retention
- As a key member of the Consumer Product Marketing team, you will also influence product development by leveraging customer insights, market data, and competitive analysis to shape Kraken’s consumer marketing strategies
- GTM Strategy & Execution: Develop and lead Kraken Consumer’s GTM strategy, driving awareness, acquisition, and retention for core trading products
- Campaign Leadership: Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, influencer, display, ATL)
- Consumer Lifecycle Marketing: Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention
- Product Positioning & Messaging: Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences
- Cross-Functional Collaboration: Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives
- Performance Measurement: Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements
- Thought Leadership: Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives
Our take
Kraken is the world’s largest global bitcoin exchange in euro volume and liquidity. Kraken’s clients also trade USD, CAD, ETH, XRP, LTC and other digital currencies, on a platform consistently rated the best and most secure bitcoin exchange by independent news media.
Kraken was the first bitcoin exchange to have its market data displayed on the Bloomberg Terminal, the first to pass a cryptographically verifiable proof-of-reserves audit, and one of the first exchanges to offer leveraged bitcoin margin trading.
Kraken are one of the top 3 bitcoin exchanges by volume, behind Coinbase and bit-x with an 18% market share. While this is a competitive space to operate in - the volume of crypto being exchanged every day is very high, so there's space for multiple winners.
Kraken have made a number of acquisitions and have strengthened its world-leading position with the launch of new products, features and apps and a 24/7 multi-lingual support line. The company will continue to provide clients with easier and more versatile ways to participate in the crypto ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Feb 2019
$100m
SERIES C
Mar 2014
$5m
SERIES A
Total funding: $111.5m
Company benefits
- Work where you want: 90% of Krakenites work remotely, we believe people do their best work wherever they're happiest
- Flexibility and Autonomy: We are highly results-focused vs. time-focused. We want you to work when and how you need to keep you at your most proactive
- We value diversity: Our Team is spread across 60 countries. By joining Kraken you'll be part of a truly multicultural organization that values diversity and inclusion
- A new approach to salary: Kraken prides itself on being at the forefront of crypto innovation, and that means the majority of our workforce has the option to be paid in bitcoin
- Equity Options: Kraken owes its success and growth to its people. That's why we offer nearly all our Krakenites a stake in the company
Company HQ
Financial District, San Francisco, CA
Leadership
Jesse Powell
(Chairman of the Board)Previously co-founded Verge Gallery & Studio Project, Lewt and Internet Ventures & Holdings
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