Senior Director of Product Marketing & Brand, Gametime
$235-275k
+ equity package
Last-minute ticket platform
Be an early applicant
Last-minute ticket platform
201-500 employees
Be an early applicant
$235-275k
+ equity package
201-500 employees
Company mission
To connect people trough incredible shared experiences.
Role
Who you are
- Strong brand strategy and positioning expertise, with the ability to define and evolve narratives that drive business impact
- Deep understanding of consumer behavior, segmentation, and audience expansion strategies
- Experience building or scaling Product Marketing functions and go-to-market systems
- Ability to connect brand strategy to measurable growth outcomes (acquisition, conversion, retention)
- Strategic mindset with strong execution capability — comfortable operating as a player-coach
- Experience working cross-functionally with Product, Growth, Creative, and Data teams
- Strong analytical fluency and comfort using data to inform decisions and measure impact
- Curiosity and practical application of AI tools to improve marketing effectiveness and speed
- Excellent communication and storytelling skills, able to align teams and influence leadership
- 10–14 years of experience across brand, consumer marketing, product marketing, or related disciplines
- Proven track record of expanding a brand into new audiences, categories, or use cases
- Experience in consumer marketplaces, high-growth consumer platforms, or DTC environments preferred
- Demonstrated ownership of positioning and go-to-market strategy, not just campaign execution
- Experience operating in fast-paced, ambiguous environments with limited resources
- Prior experience building or scaling functions (PMM, insights, or similar) is highly preferred
What the job involves
- The Senior Director, Product Marketing & Brand will define and scale Gametime’s demand-side narrative — shaping what the brand means, who it’s for, and how it drives growth
- Today, Gametime has strong brand equity with a core audience of deal-seeking, last-minute sports fans. The opportunity ahead is significantly larger. This role will lead the evolution of Gametime into a broader, culturally relevant platform for live experiences across sports, concerts, and beyond
- This is both a strategic and operational leadership role, responsible for connecting positioning, audience understanding, and go-to-market execution to expand Gametime into new audiences and categories
- You will partner closely with Growth, Creative, Product, and Data teams to ensure brand is not a support function, but a core driver of acquisition, engagement, and revenue
- This is a player-coach role. You will define the strategy and do the work — building the foundations of Product Marketing and Consumer Insights while driving immediate business impact
- Define and Lead Brand Strategy: Own Gametime’s positioning — clearly articulating what makes the brand different and how it evolves beyond its core use case. Build a narrative that scales across audiences without fragmenting the brand
- Audience Expansion: Identify and prioritize new customer segments and use cases. Develop segmentation frameworks that influence product, marketing, and company strategy, and unlock growth in new categories
- Build Product Marketing (0→1): Stand up the Product Marketing function. Own messaging frameworks, competitive positioning, and go-to-market strategy to ensure product innovation translates into customer adoption
- Consumer Insights & Research: Develop a structured understanding of customer behavior, motivations, and perception. Build lightweight but effective research and brand tracking systems that inform decisions across the business
- Brand as a Growth Lever: Partner with Growth to connect brand investment to acquisition, conversion, and retention. Define how brand drives measurable business outcomes, not just awareness
- AI-Forward Approach: Leverage AI-driven tools and methodologies to accelerate insight generation, creative development, and go-to-market execution. Explore how AI can improve relevance, speed, and efficiency across the brand and marketing ecosystem
- Experimentation & Innovation: Build and scale a structured approach to testing positioning, messaging, and audience strategies. Use data and experimentation to continuously refine how Gametime shows up in the market
- Measurement & Insights: Partner with Data and Analytics to develop frameworks that connect brand investment to business impact, including brand tracking, attribution, and incrementality testing
- Team Development: Build and lead a small, high-performing team. Foster a culture of ownership, curiosity, and execution excellence
- Cross-Functional Leadership: Align Product, Growth, Creative, and Executive stakeholders around a unified narrative and strategy. Ensure consistency across all customer touchpoints
Our take
Gametime is a last-minute event ticketing platform that aims to stand out from the myriad of similar apps by allowing customers to buy a ticket after the event has started. The reason for this is that ticket prices for sports often fall dramatically after the game has started, making the most of the easy-to-use, quick-buy app's features.
Though this may only cater to a small percentage of its customers, it exemplifies a certain boundary pushing from the company. This is clearly something that the market supports, given its substantial fundraising. In addition, Gametime’s position as both a seller and buyer marketplace has placed it in a great position as a commentator on live events, collecting valuable data.
With the demand for great-value event tickets likely to continue to grow, Gametime is in a prime position to capitalize on this trend. The company currently sells tickets for the North American continent, and is seeing huge revenue across the sports, theatre, and music concert markets. It also continues to invest in enhancing its products, for example by implementing Algolia’s AI search feature.
Steph
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2022
$30m
EARLY VC
Sep 2017
$8.2m
EARLY VC
Total funding: $71.5m
Company benefits
- Health Benefits: Medical, dental, and vision coverage for you and your dependents
- Equity: An ownership stake in the company you'll be helping to build
- Flexible PTO: 'Take what you need' vacation policy (we actually mean it)
- Remote First: Fully remote company
- Remote Work stipend: Monthly stipend to offset the cost of internet and any home office updates
- Paid Parental Leave: Peace of mind for parents to dedicate their time to the care of their new child
- Gametime Credit: Monthly Gametime credit to experience the product for yourself
- Team Celebrations: Company meetups and events in different cities across the US
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Brad Griffith
(Founder & CEO)Currently Visiting Lecturer at Stanford Graduate School of Business. Previously worked in Growth, iOS Development and Interactive Marketing at Zappedy, and was a Quantitative Researcher at LOLapps.
Share this job
View 9 more jobs at Gametime