Lifecycle Marketing Manager, Torch Technology

$110-125k

+ Annual cash performance bonus and equity options grants

Salesforce

Hubspot

Mid and Senior level

Austin

In office Monday - Thursday

4 days a week in office

Ordering & inventory tech for dental practices

Posted today

Ordering & inventory tech for dental practices

101-200 employees

HealthcareB2BSaaSDentistryeCommerceProcurement

Posted today

$110-125k

+ Annual cash performance bonus and equity options grants

Salesforce

Hubspot

Mid and Senior level

Austin

In office Monday - Thursday

4 days a week in office

101-200 employees

HealthcareB2BSaaSDentistryeCommerceProcurement

Company mission

To improve the lives of healthcare providers by simplifying supply ordering, providing transparent pricing, and modernizing a previously outdated ordering process.

Job

Company

Role

Who you are

The ideal candidate has a deep understanding of customer journeys, segmentation, CRM automation, and personalization to drive meaningful customer experiences and business growth
Process oriented with a passion for marketing strategy and execution
Strong project management and organizational skills
Hands-on collaborator that works well in teams and cross-functionally
Advanced understanding of the customer journey and psychology of marketing
An avid learner who is as excited about tests and experiments as much as wins and results
A strong interest in understanding the customer and delivering a highly engaging and tailored experience
Strong attention to detail, time management skills and ability to prioritize effectively
Interest in start-ups, technology, and / or healthcare
A bachelor’s degree and strong marketing background
Integrated campaign accelerator
3 to 8 years of total professional experience
2+ years of lifecycle marketing experience
Experience and interest in marketing to small businesses

What the job involves

Monday - Friday 9:00 AM - 6:00 PM EST
Torch Dental is hiring a Lifecycle Marketing Manager to design and execute data-driven campaigns that engage, retain, and grow our customer base
You will be responsible for developing and optimizing lifecycle marketing strategies across key channels such as email, in-app messaging, tradeshows, mailers and more
Develop and Execute Lifecycle Strategies – Build multi-channel campaigns (email, mailers, in-app, tradeshows) to engage users across the customer journey, from acquisition to retention and reactivation
Customer Segmentation & Personalization – Leverage customer data to create targeted, automated campaigns that enhance the customer experience and increase conversions
Marketing Automation & Optimization – Utilize tools like Constant Contact, ChiliPiper, HubSpot and Salesforce to manage and optimize lifecycle workflows for efficiency and impact
A/B Testing & Experimentation – Design and run experiments to optimize messaging, timing, and delivery channels for higher engagement
Analytics & Performance Tracking – Monitor campaign KPIs and derive actionable insights to improve lifecycle programs
Cross-functional Collaboration – Work closely with Sales, Product, Growth and Customer Lifecycle teams to align marketing efforts with business goals and enhance user experience
Stay Ahead of Industry Trends – Continuously research and apply best practices in lifecycle marketing, personalization and customer retention strategies

Our take

For many dental practices, procurement can be a time-consuming and frustrating process which takes them away from their patients. Torch Dental solves this problem with its all-in-one procurement technology.

Torch's eCommerce software platform is geared towards not only saving dental practices valuable time, but it can save them money too. Unsurprisingly, this has proven popular with dental practices, which are under mounting pressure due to demand.

The office-based healthcare supply industry is worth over $100 billion, and companies like Torch stand to make impressive gains in the coming decade. If Torch can invest further in its outreach, and scale its user base, it could see growth skyrocket.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

37% employee growth in 12 months

Glassdoor (3.8)

Company

Funding (last 2 of 5 rounds)

Mar 2024

$10.5m

SERIES B

Jul 2023

$28m

SERIES B

Total funding: $70.5m

Company benefits

401k benefits with Slavic
Unlimited paid time off (PTO)
Maternity and Paternity leave
Medical and dental coverage with Aetna
Work from home stipend
Commuter benefits for hybrid employees
Fully stocked pantry and fridge for hybrid employees

Company HQ

Civic Center, New York, NY

Leadership

Khaled Boukadoum

(Co-Founder & Co-CEO)

Previously worked in M&A at RBC Capital Markets and as a Private Equity Investor at The Blackstone Group.

Drew Werner

(Co-Founder & CTO)

Previously worked as a Software Engineer at Datadog, and as an Engineering Manager at Dropbox.

Yassine Boukadoum

(Co-Founder & Co-CEO)

Previously worked as an Investment Banking Associate at Stifel Financial Corp., before working in Product at SmartAsset.com.

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