Lifecycle Marketing Coordinator, Favor
3-5 days a week in office
Food & essential order service
Be an early applicant
Food & essential order service
1001+ employees
Be an early applicant
3-5 days a week in office
1001+ employees
Company mission
To create a more connected community to get anything delivered through an affordable and personalized service.
Role
Who you are
- Bachelor’s degree or equivalent experience
- 0 - 1 years of experience working on lifecycle marketing campaigns, either in-house or at an agency (including working on lifecycle operations and reporting out on lifecycle campaign performance)
- Comfortable working with campaign performance data and making sense of metrics like OR, CTR, sessions, and conversion rates
- Experience with ESPs and tools like Braze, Branch (or similar tools) and familiarity with coding languages such as HTML or Liquid (or similar dynamic content languages)
- Experience with project management tools (such as Asana, JIRA, Airtable)
- Experience with Excel/Google Sheets; familiarity with BI tools like Looker, Tableau, or Power BI is a plus
- Organized and detail-oriented, with strong time management skills and ability to meet deadlines
- Eager to learn and grow in a fast-paced marketing team
- A strong communicator who works well with cross-functional partners
- Self-motivated and resourceful—you ask smart questions, take initiative, and follow through
- Excited by data, creative experimentation, and solving real business problems through marketing
What the job involves
- The Lifecycle Marketing Coordinator will support the lifecycle team in executing and optimizing lifecycle marketing campaigns across a range of channels to drive customer/runner engagement and retention for Favor Delivery
- Reporting to the Lifecycle Marketing Manager , this role will help execute lifecycle campaigns and contribute to testing, analysis, creative development, and reporting
- Channels will include email, push notifications, in-app messaging and other emerging channels
- The ideal candidate is a curious, analytical, and detail-oriented marketer who’s eager to learn, and is excited to grow their career in a fast-paced, high-impact environment
- Support execution and optimization of lifecycle marketing campaigns across channels such as email, push notifications, and in-app messaging, ensuring timely launches and accurate targeting
- Support campaign builds by refreshing or configuring components based on solution designs provided by marketing operations team specialists
- Support in pulling data and reporting on campaign performance on a weekly, monthly and quarterly cadence
- Support the maintenance of the CRM calendar, ensuring all campaigns align with key product launches, promotions, and customer lifecycle stages
- Craft and submit clear and concise creative briefs to support lifecycle campaigns
- Collaborate & build strong cross-functional relationships (e.g., Creative, Marketing Operations, Analytics, and Product) to support campaign planning, asset development, and delivery
- Support the QA process for campaigns before deployment to ensure proper rendering, links, personalization, and message accuracy across all devices and platforms
- Stay informed on CRM best practices and trends, helping the team identify new opportunities to improve campaign performance and user experience
- Participate in brainstorming sessions for new creative concepts, test ideas, and campaign initiatives
Our take
More and more people are looking to get things delivered fast, and businesses are trying to find inventive ways to meet the demand and get people’s purchases to them as quickly as possible. Favor solves this problem, with an on-demand delivery service that depends on “runners” to get products to customers quickly.
Customers can browse on the Favor app and select items from their list or input items from other stores in the delivery zone, and Favor runners will collect the item and deliver it within an hour. While many on-demand delivery services struggle to scale, Favor itself has managed to expand its operations across Texas and into Philadelphia.
A handful of the company's early rivals have since gone out of business, but the company is challenged by deep-pocketed businesses like DoorDash and Uber Eats. That said, its progress so far has been good, and Favor continues to innovate - for example with its B2B “Shop & Deliver” platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2017
$22m
SERIES B
Mar 2015
$13m
SERIES A
Total funding: $35m
Company benefits
- Premium health, vision, dental, life and 401(k) options
- Complimentary meals, commuter benefits, dependent care, and of course - Favor delivery credit and H-E-B discounts
- Fitness center in the office
- Beer Fridays, quarterly company-wide events, and regular connection opportunities
- HQ in the heart of East Austin with multiple lounge areas, a coffee bar, library, fully stocked kitchen and more
- Unlimited PTO for salary employees and ample vacation time to all team members
- Regular Learning Labs taught by internal team members and external facilitators
Company HQ
Holly, Austin, TX
Leadership
Keith Duncan
(CEO)Began working at the company as SVP of Sales & Business Development and was promoted to CRO within 4 years. They then worked as CRO at Orchard before returning to Favor as CEO in 2023.
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