Senior Content Marketing Manager, Appcues
$95-120k
+ Equity
Platform for measuring product adoption
Be an early applicant
Platform for measuring product adoption
21-100 employees
Be an early applicant
$95-120k
+ Equity
21-100 employees
Company mission
To make product adoption management and improvement easier, without needing to rely on a developer.
Role
Who you are
- We're looking for a proven Senior Content Marketing Manager who gets excited about big goals and knows how to transform educational content into growth engines
- You're strategically minded and tactically brilliant, and you know how to turn complex product concepts into compelling content narratives
- You've previously managed end-to-end content programs at SaaS startups for at least 5 years
- You have a background in SEO, but understand that the old playbooks don’t work anymore. That doesn’t scare you—it drives you
- You’re familiar with both sales-led and product-led growth models and how content plays a role pre- and post-sale
- You know how to build content calendars and manage complex production workflows across multiple stakeholders
- You get technical concepts and can translate complex functionality into clear, benefit-focused messaging
- You're an AI innovator—you've already incorporated AI tools into your workflow and can demonstrate how they've amplified your impact
- You're fiercely self-directed in your approach—you don't wait for permission to pursue an opportunity or solve a problem
- You're relentlessly curious in your approach—always asking "why?" and "what if?" to uncover the most compelling angles
- You have a sense of humor—we don't do bland, corporate work. We aspire to not only deliver results but enjoy the journey
What the job involves
- Own Appcues’ content production engine, ensuring content milestones are properly scoped and delivered on schedule and with exceptional quality
- Align content priorities with customer needs and business objectives, working in lock-step with product marketing, product, sales, and CX
- Lead the content atomization process — turn big ideas into dozens of high-impact touchpoints that dominate across channels (YouTube, LinkedIn, Appcues’ blog, email, and beyond)
- Build and execute distribution strategies that maximize content reach, engagement, and conversion
- Measure and report on content performance metrics, constantly optimizing for engagement and conversion
- Coach and develop junior content team members and freelance contributors as we scale our operation
Our take
Every digital business deals with change, and much of this change comes with adopting new products relative to improving processes. Evaluating the effectiveness of respective products requires its own methodology and investment in time, energy and expense. The digital experience platform is a growing but lucrative market with projected valuation exceeding $15 billion by 2025.
Appcues has created a no-code platform that allows businesses to analyze product usage as well as communicate their reactions. Appcues is easy to integrate into pre-existing platforms as it functions as a Google Chrome extension. Once you establish an account, you can log into Appcues Studio and manage flows and events, target experience, and app feedback.
Appcues provides consumers with a smoother on-boarding experience by offering product tours and welcome messages. This simple-to-use system has already been welcomed by a variety of large vendors including Lyft, Clearbit and AdRoll.
Freddie
Company Specialist at Welcome to the Jungle
Insights
71% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$32.1m
SERIES B
Aug 2018
$10m
SERIES A
Total funding: $45.8m
Company benefits
- You'll have a solid health, dental, and vision plan; access to 401k, and a generous family leave policy
- We offer a $1,000 home office stipend, and an additional $500 annual budget for extra work-related technology
- Home office not cutting it? We'll reimburse your monthly coworking fees
- Equity offerings
- We foster team alignment with meetings of all shapes and sizes—a monthly all-hands meeting called FirstThurs, ad hoc Lunch & Learns at team lunches, and more!
- We believe time away to reflect and explore makes us all more productive, so we expect each employee to take a minimum of ten days of vacation per year
Company HQ
Prudential / St. Botolph, Boston, MA
Leadership
Jackson Noel
(Co-founder)Having worked for GE Capital for 3 years, Jackson took an MIT MBA before working for a year in Growth for Testive. They left this in 2014 having co-founded Appcues in 2013.
Jonathan Kim
(Co-founder & Board Member)Jonathan started their career as a Fenway News Online Editor for 3 years, before working at Performable and serving as a Subspot Software Engineer in 2013. Having founded it in 2013, they have been a Board Member at Appcues since June 2020.
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