Director of Customer Advocacy, Workday
North America
$195-292.4k
More information about location
Office located in Pleasanton, CA
Enterprise AI platform for managing HR, finance & IT
Job no longer available
Enterprise AI platform for managing HR, finance & IT
1001+ employees
Job no longer available
$195-292.4k
More information about location
Office located in Pleasanton, CA
1001+ employees
Company mission
To leverage the power of AI to elevate humans and supercharge work, moving business forever forward.
Role
Who you are
- This pivotal role requires a leader who can successfully combine strong & emotional customer story telling prowess with experience in accelerating pipeline, ensuring the customer voice is leveraged to drive the business forward
- Furthermore, the Director must be an adept team leader, skilled at inspiring, managing, and mentoring a high-performing team to execute advocacy programs that deliver powerful and quantifiable business outcomes across the region
- 15+ years of professional experience in customer marketing and communications in enterprise technology or SaaS
- 12+ years of development and execution with customer advocacy strategies
- 12+ years of experience with the development and execution of successful customer reference programs
- 12+ years of people leadership experience along with building strong, productive, high-performing teams
- Possesses executive presence and has the ability to advise senior leadership
- Project management and organizational skills
- Storytelling instincts, writing/ editing skills, and editorial judgment
- Experience with generative AI in content and idea generation
- Passion for the future of work, technology and leadership
- Bachelor's degree in journalism, communications, or a related field
What the job involves
- The Workday Customer Advocacy team is a dynamic and fast-paced team within the Communications function, focused on transforming our most valued customers into powerful, influential advocates to help drive our business forward
- We strive to deliver impactful customer stories that enhance Workday's reputation, amplify thought leadership, influence ACV and support overall business objectives
- We are seeking a solutions-focused Director of Customer Advocacy for North America, recognized for their commercial savviness and straight-talking transparency
- Success hinges on incredible stakeholder relations skills, ensuring seamless, results-driven alignment across sales, marketing, and executive teams to maximize the influence of customer stories
- The new Director of Customer Advocacy (North America) will be responsible for transforming successful customer partnerships into tangible business value across the North American market, requiring a focus on commercial results and cross-functional leadership
- Strategic Revenue & Commercial Impact:
- Pipeline Influence (ACV): Directly quantify and drive the contribution of customer advocacy to sales velocity, pipeline acceleration, and Annual Contract Value (ACV) closure, ensuring advocacy activities are aligned to business priorities
- Solutions Focus: Partner closely with Sales and Pre-Sales to identify strategic solution wins, translating complex customer implementations into compelling, easy-to-digest narratives that validate core product differentiation
- Go-to-Market Integration: Embed the voice of the customer as a key, measurable component of all major initiatives and marketing campaigns in the region
- Cross-Functional Alignment & Stakeholder Relations:
- Executive Transparency: Maintain straight-talking, results-oriented relationships with senior leaders across Sales, Marketing, and Product teams, serving as the trusted source for customer success and reference viability
- Strategic Advocacy Cultivation: Lead the proactive identification and securing of critical customer advocates that align with both North American regional goals and broader global priorities. Lead the development and maintenance of deep, long-term executive partnerships that deliver powerful, continuous advocacy and mutual value.
- Team Leadership & Operational Excellence:
- Performance Management: Lead, mentor, and inspire the North America Advocacy team, fostering a culture focused on quantifiable outcomes and efficiency
- Program Ownership: Oversee the development and execution of the regional customer reference program, ensuring consistent quality, diversity of advocates, and the timely creation of high-impact assets (e.g., video, detailed case studies) that align with market priorities
Our take
Workday is a cloud-based software vendor that provides management of workforces and finances. The company uses a single database for workforce management and financial management to offer integration and optimize business intelligence across companies. It has added to the packages and tools it offers over the years, providing analytic options that allow companies to combine third-party data with information collected by Workday.
The company has also grown through acquisitions and partnerships to broaden its capabilities. Most recently, in 2025 it purchases Sana, an AI-driven enterprise knowledge and learning platform, to create a "new front door for work". This acquisition allows Workday to integrate Sana's AI-powered search, agents, and learning capabilities with its own data and workflows, allowing employees to access information, automate tasks, and complete their day entirely within Workday.
Through a combination of strategic acquisitions and in-house development, Workday has built a comprehensive suite of HR, financial, and enterprise tools. By focusing on innovation and AI-driven workflows, the company continues to push productivity and decision-making for organizations worldwide. Building on this track record, Workday is very much positioned for even more growth, reinforcing its status as a leader in shaping the future of work.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2011
$85m
SERIES F
Apr 2009
$75m
SERIES E
Total funding: $215.3m
Company HQ
Pleasanton, CA
Leadership
Aneel Bhusri
(Co-Founder & CEO)Annel began their career at Morgan Stanley as a Corporate Finance Analyst. They then spent nearly 6 years at PeopleSoft as a Senior VP before co-founding Workday in 2005.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 91 more jobs at Workday