Technical Product Marketing Manager, Semperis
2-3 days a week in office
AI-powered identity security & resilience
Posted today
AI-powered identity security & resilience
501-1000 employees
Posted today
2-3 days a week in office
501-1000 employees
Company mission
To help customers avoid disruptive cyberattacks and be resilient so they can say no to ransom demands.
Role
Who you are
- This technical product marketing professional will have extensive experience in:
- Developing technical content, including whitepapers, research, technical use cases, blogs, and other assets that support our sales and partner enablement programs and educate customers and prospects
- Developing competitive positioning materials to convey our key differentiators to customers, prospects, and partners, working in collaboration with technical subject matter experts
- Developing product marketing assets that sales and partner teams can use to communicate the value of our comprehensive identity resilience solutions to their customers and prospects, including data sheets, solution briefs, playbooks, web site content, and presentations
- Developing product sales training content, including videos, blogs, and decks, for sales teams, partner teams, and solutions architects
- Building product-specific sales and partner enablement content to ensure our partners and sellers can successfully position Semperis’ identity resilience platform in the field
- Collaborating with the extended marketing team, product team, and partner program team on product and marketing initiatives, partner launch programs, and success criteria
- Working as needed with partner teams and field teams to provide content and direction for initiatives, including better-together campaigns and event marketing initiatives
- Extensive experience in the tech arena is required, ideally with a focus on identity cybersecurity, particularly Microsoft Active Directory and cloud providers Entra ID, Okta, and Ping
- In addition, the ideal candidate will have the ability to create compelling visual and written narratives for technical decision makers in IT and security teams and leaders, including CISOs, CIOs, IT leaders, and SOC leaders
- 5+ years of experience in ]product marketing, with proven experience in translating technical material into polished, value-driven messaging that drives engagement and sales
- Degree in technical communication, marketing, or computer science/engineering is ideal
- Action-oriented project manager who breaks through barriers to get projects completed on time while meeting quality expectations
- Affinity for acquiring technical knowledge and creating value-driven, compelling, and technically accurate messaging
- Passion for mastering new products and understanding the needs and pain points of our customers through interviews, surveys, conversations with our customer success managers and technical delivery teams, and other sources
- Proactive, results-focused owner of your mission, with the willingness to relentlessly pursue what you need from cross-departmental team members to achieve the goal
- Experience in translating technical competitive documentation into useful guidance for partners and their customers who are looking for solutions to their problems, including developing partner-facing complementary positioning documents
- Exceptional written and verbal communication skills with the ability to write and produce polished, technically accurate, and effective copy for marketing materials including website product pages, blogs, technical educational content, data sheets, technical FAQs, product videos, product communications to customers and partners, slide decks, and sales messaging
What the job involves
- The Technical Product Marketing Manager will take primary responsibility for translating Semperis’ technical advantages into compelling and differentiated messaging for technical and business leader audiences
- The primary focus of this role is to enable our direct sales and partner teams to clearly understand and communicate the business value of our comprehensive identity resilience platform
- Reporting to the AVP of Product Marketing, the Technical Product Marketing Manager will work closely with the product team and product marketing team to develop crisp, compelling materials that help our partners sell our solutions
- Work closely with the product team to translate the technical capabilities our solutions deliver into business value for our sellers, partners, customers, and prospects
- Take charge of developing go-to-market (GTM) materials that convey our identity resilience value proposition to global organizations
- Support specific GTM sales plays and partner plays with targeted product-specific or competitive messaging
- To support field “campaign-in-a-box” initiatives, build campaign content including technical materials, sales enablement materials, and customer marketing materials
- Work closely with product managers and subject matter experts to plan and executive GTM campaigns for upcoming product releases, maintain current product marketing assets, and work with the content strategy team to develop supporting thought leadership content celebrating our identity resilience innovation
- Work with cross-functional team to develop better-together campaign content for technology alliance partners and target partners, including sales plays, comparative content, use cases, case studies, etc
- Maintain the partner-facing web pages on Semperis.com and work closely with the partner team to ensure materials available on the partner portal are up to date
Our take
Identity systems such as Microsoft Active Directory and Azure AD, used in over 90% of enterprises, are coming under sustained attack. With its multi-layered defense approach, Semperis offers the industry’s most comprehensive security technology for hybrid AD and other identity systems, combined with incident response expertise.
The security-focused firm has grown rapidly, enabling it to launch its own partner program known as Vigilance. This allows other companies to benefit from the market position of Semperis by offering its solutions as part of an overall business model.
Semperis’ patented technology protects over 50 million identities from cyberattacks, data breaches, and operational errors. As it has become increasingly well-known, its qualities have been widely acknowledged, and is trusted to fend off cyber attacks by the likes of Hertz, Starbucks and Independence Blue Cross.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2024
$125m
LATE VC
May 2022
$200m
SERIES C
Total funding: $365m
Company HQ
Hoboken, NJ
Leadership
Mickey Bresman
(CEO )Mickey began his technical career in the Israeli Navy computing technical unit. Before co-founding Semperis, they were the CTO of a Microsoft gold partner integration company, YouCC Technologies, and Senior Infrastructure Specialist at Bank Leumi, where they led the implementation of critical commercial systems.
Guy Teverovsky
(CTO & Co-founder)Prior to co-founding Semperis, Guy was a Senior Premier Field Engineer at Microsoft, acting as lead and mentor for Active Directory. They have managed Microsoft infrastructure upgrade projects and support services at SmartX, Team Computers and Hewlett-Packard Laboratories.
Matan Liberman
(General Manager, Israel)Matan began their career as a Software Engineer for the Israeli Defence Force and was promoted to Development Team Leader. They are currently the General Manager for the Israel Branch of Semperis and are involved in research and development.
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