Director of Paid Media, ByHeart
Digital
$170-190k
+ Discretionary performance based annual cash bonus + Equity program
Infant nutrition products
Be an early applicant
Infant nutrition products
101-200 employees
Be an early applicant
$170-190k
+ Discretionary performance based annual cash bonus + Equity program
101-200 employees
Company mission
To make the best formula in the world.
Role
Who you are
- Experience: 6+ years of hands-on DTC paid marketing experience, including at least 2 years in-house at a high-growth consumer brand. A strong background in Paid Search, Paid Social, and Programmatic media buying is essential
- Creative Vision: Demonstrated success managing a fast-paced, high-quality ad creative process that balances data insights with emerging trends
- Analytical Expertise: Exceptional ability to synthesize and interpret complex data sets, uncover actionable insights, and develop models to inform decision-making
- Communication Skills: Excellent ability to communicate complex concepts clearly and persuasively to technical and non-technical stakeholders. Proven track record of influencing cross-functional teams and senior leaders
- Innovative Mindset: Proactive and forward-thinking, with a strong grasp of industry trends, emerging technologies, and advanced attribution tools
What the job involves
- We’re looking for an innovative and results-driven performance marketing leader to join our Growth team as the Director of Digital Paid Media
- This key leadership role will focus on driving sustainable omni-channel sales growth, with a particular emphasis on direct-to-consumer (DTC) customer acquisition
- As a strategic visionary, you’ll utilize your expertise in digital acquisition channels, creative optimization, and data-driven decision-making to deliver measurable, scalable business results
- You will spearhead performance marketing initiatives across platforms like Search, Social, and Programmatic, taking end-to-end ownership of account structures, bid/buying strategies, creative testing, and landing page optimization
- Success in this role requires a proven ability to manage significant budgets, own a high performing ad-creative process, and leverage advanced analytics tools such as MMA/MTA reporting and incrementality testing to optimize for growth and efficiency
- Strategize and Execute: Develop and implement a forward-thinking paid media strategy that ensures efficient budget allocation, aligns with business objectives, and delivers on growth targets
- Lead Creative Excellence: Oversee a robust creative testing framework in partnership with Brand and Creative teams, ensuring campaign assets are innovative, impactful, while remaining aligned with the broader brand narrative
- Optimize Through Data: Collaborate with Analytics to enhance tracking, measurement, and reporting systems. Regularly analyze performance metrics, surface actionable insights, and present compelling updates to senior leadership
- Foster a High-Performing Team: Mentor channel analysts and manage relationships with external agencies to drive accountability, alignment, and outstanding performance outcomes
- Champion Innovation: Promote a culture of testing and experimentation by leveraging a hypothesis-driven approach to uncover optimization opportunities that elevate acquisition efficiency and user experience
- Stay Ahead of the Curve: Act as the go-to expert on evolving consumer behavior, competitor activity, and cutting-edge tools in media buying, personalization, and marketing attribution
Our take
The infant formula market in the US has long been dominated by a few major players, but recent supply chain disruptions and plant closures have opened the door for smaller companies to step in. One standout among these new players is ByHeart, which has quickly gained traction in the market. This success is largely due to ByHeart's early FDA approval, allowing the company to meet the increased demand during the formula crisis when larger competitors struggled to keep up.
ByHeart's focus on high-quality, small-batch formula made from grass-fed whole milk and all-natural ingredients has resonated with parents looking for trusted alternatives. This approach, combined with the acquisition of Cascadia Nutrition, gives ByHeart full control over its manufacturing process, ensuring the safety, quality, and reliability of its products.
Alongside this, the company recently raised significant funding to further boost its rapid growth. With this capital, ByHeart plans to expand its commercial presence in the US, and further develop its product pipeline. With such huge achievements to its name already, the company is in prime position to truly dominate the market.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
May 2024
$95m
LATE VC
Jul 2021
$90m
SERIES B
Total funding: $255m
Company HQ
Hudson Square, New York, NY
Articles
Leadership
Ron Belldegrun
(Co-Founder & CEO)Currently an Executive Board Member at Clean Label Project and a Steering Committee Member at the International Milk Genomics Consortium. They are also the Founder and Managing Partner at Consumer Health Ventures.
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