Social Media Director, Opswat
Cyber protection for critical infrastructure
Open for applications
Cyber protection for critical infrastructure
501-1000 employees
Open for applications
501-1000 employees
Company mission
To eliminate malware and zero-day attacks.
Role
Who you are
- This role requires a balance of creativity and analytical thinking to ensure that our social media strategies are not only innovative but also data-driven and aligned with our overall business goals
- The ideal candidate is passionate about leveraging social media to strengthen OPSWAT’s corporate brand perception on a global scale
- A minimum of 10 years of relevant professional experience in leading a social media function in a B2B organization, cybersecurity is a plus
- Editorial knowledge is a strong advantage
- Bachelor’s Degree in a marketing, communications, digital media, or a related field –master’s degree or MBA a plus
- Proven track record of growing a large social media presence across different social media platforms
- High education about functionality of all applicable social media platforms as well as understanding of analytics
- Advanced communication skills: oral, written and active listening (including senior leadership presentations/meetings)
- Demonstrated ability to adapt strategies for different markets and cultures, with a sensitivity to global audience nuances
What the job involves
- We are looking for a visionary Social Media Director to help drive our narrative and engage with a massive audience
- This is a rare opportunity to shape and amplify our voice across the global cybersecurity landscape, influencing how the industry perceives and engages with our brand
- As the Social Media Director, you will possess a deep understanding of the social media landscape and have a proven track record in leading and executing creative strategies for global campaigns
- This role will be pivotal in shaping our overall social media strategy, overseeing content creation for social channels, and driving audience growth and brand awareness across both current and emerging platforms
- The Director will closely collaborate with Corporate Communications, Revenue Marketing, Product and Creative teams to implement strategic initiatives that enhance our brand presence, promote our cybersecurity platform and drive engagement
- Lead the development and execution of comprehensive organic social media strategies, in close collaboration with cross-functional teams, that align with paid media strategies and overall corporate objectives focused on driving brand growth
- Ensure OPSWAT’s visibility amongst its target audiences and competitors across core social media channels
- Identify and capitalize on emerging trends for content creation, including video content, that supports organic growth and audience engagement
- Expand OPSWAT’s audience base and increase engagement across social media channels including LinkedIn, Twitter/X, Facebook/Meta, Instagram, and YouTube, through strategic initiatives to attract new followers and cultivate brand advocates
- Build influencer program to elevate OPSWAT’s brand visibility and effectiveness
- Oversee the development, management and evolution of the social media strategy and content calendar, ensuring alignment with overall marketing goals
- Orchestrate content amplification on social media both globally and locally in different regions worldwide and across marketing teams and tailor strategies to resonate with local markets while maintaining a cohesive global brand narrative
- Develop programs that enable and encourage OPSWAT leadership, subject matter experts and employees to be active on social media
- Work closely with the analytics team to integrate and measure the value and impact of the global social media strategy, measures, and actions on daily basis
- Work in close collaboration with colleagues from aligned communication channels (e.g., PR, website, product)
Our take
Cyberattacks are becoming more sophisticated. For example, zero-day cyberattacks leverage vulnerabilities that are unknown even to the users and creators of a system. Tens of billions of dollars are being invested into protection, but OPSWAT delivers security solutions that nip the need for extra cyber defence in the bud.
The company's products focus on threat prevention, enacting a zero-trust mentality to ensure that technology systems are watertight from threats. For example, OPSWAT's MetaDefender platform incorporates advanced malware threat protection to detect vulnerable files and emails, as well as software, before it is even installed.
It’s this philosophy of “Trust No File, Trust No Device” that makes OPSWAT such a robust partner for the likes of AMEX and the United States Department of Justice. In addition to cyber protection products, the company also helps train future cyber defenders through its academy, which has trained 70,000 professionals so far.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (1 round)
Mar 2021
$125m
GROWTH EQUITY VC
Total funding: $125m
Company benefits
- Excellent insurance programs
- Stock options
- Multifaceted reward program
- Quarterly & annual reviews
- Personalizing appreciation
- Flexible-work arrangements
- Company / Team outings
- Generous PTO policies
- Green, clean office space
- Workout exercise & sports
- Friendly work environment
Company values
- Mission focused - We come to work each day to protect the critical infrastructure that supports our way of life. We are committed to providing our customers with cybersecurity solutions that are the first line of defense against those who wish to hold it hostage
- Stronger together - We respect the unique knowledge and experience of every team member. Teamwork is at our core. Creative thinking and insightful solutions are born from our differences
- Work together with integrity
- Strive for excellence - We are passionate about technology and apply a courageous, entrepreneurial mindset to everything we do. We set our standards high and constantly challenge our assumptions to find new ways to solve problems
- Customer driven - We approach challenges with solutions that are elegant in their usability, powerful in their capabilities, and swift to meet our customers’ needs and the most difficult challenges head-on
Company HQ
Westshore, Tampa, FL
Articles
Leadership
Benny Czarny
(CEO)Previously Engineering Manager at BindView before founding OPSWAT in 2004.
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