Revenue Enablement Manager, Forma
A modern-day benefits platform
Be an early applicant
A modern-day benefits platform
101-200 employees
Be an early applicant
101-200 employees
Company mission
To give every employee the ability to integrate work and life seamlessly.
Role
Who you are
- The ideal candidate will bring a deep understanding of sales and client success best practices, and have a knack for driving data-based enablement programs that accelerate business growth
- The ideal candidate is an enablement generalist, and will bring expertise in all areas of revenue enablement: learning and development best practices to drive behavior change, onboarding best practices for GTM roles, product positioning & messaging, strategy and segmentation, client & competitive intelligence, sales process optimization, sales acumen training (ie: objection handling, upselling etc.)
- This candidate will be in a highly visible role, having ownership in the end-to-end enablement process; from meeting with key stakeholders, becoming a product / process expert, developing content & strategy, leading enablement sessions, testing new processes, gathering feedback, iterating and making improvements, and more
- The ideal candidate has a strong background in Sales/Revenue enablement at an Enterprise SaaS company
- 5+ years of relevant professional experience with at least 3 years in Revenue Enablement IC, Manager, or Lead roles
- Direct experience in a quota-bearing role in Sales, CS, and/or Account management is strongly preferred
- Demonstrated knowledge of Sales/CS best practices, buyer’s journey, methodologies, and technologies
- Experience in building and implementing scalable programs and demonstrated ability to drive cross-functional alignment
- Naturally curious & data-driven experience driving positive impact on business outcomes, i.e. win rate, quota attainment, length of sales cycle, etc
- Excellent communicator & collaborator as a listener, speaker, writer, and presenter with a strong executive presence
- Understands how to build trust with peers and stakeholders and ability to navigate ambiguity
- Builder with a bias to action and a results-oriented mindset — you build great programs and teams, are known for measurable impact, and help to improve results in organizations during periods of high growth and change
- First class problem-solver — you can quickly translate ambiguity into insight and actionable recommendations
- Empathetic toward reps and are invested in their success — you understand the pain points experienced by reps at each stage of the sales cycle
- Know how to identify the internal stakeholders that are necessary for success of all enablement initiatives and have experience aligning the team to our overall mission and strategy
What the job involves
- Forma is looking for a Revenue Enablement Manager to supercharge our GTM motion across revenue teams
- This role is responsible for building and deploying enablement programs that support repeatable success for our client-facing teams as we continue to scale
- You will partner closely with Product, Marketing, Finance, Revenue Operations, Sales, Account Management, and Customer Success at the leadership, team and rep level
- Reporting into our Head of Revenue Operations, your ideas and innovation will help define Forma’s sales culture!
- Oversee the design and implementation of onboarding, training, and enablement programs that drive best-in-class go-to-market motions
- Build playbooks for all go-to-market functions that ensure our team's process is scalable, repeatable, and successful
- Tactically execute project deliverables, ensuring that revenue enablement efforts deliver against our strategic goals
- Strategize the initiatives that will have the highest impact given available resources, and be able to leverage your organizational skills in order to anticipate roadblocks, juggle priorities, and meet completion deadlines
- Drive end-to-end performance and execution of multiple projects and initiatives, paying close attention to what works well and what doesn’t, with the goal of continuously optimizing existing approaches
- Gather insights, facilitate alignment, and collaborate with cross-functional teams to execute initiatives that improve upon existing sales processes, and drive broader company goals
- Measure and evaluate impact, manage performance reporting — tracking revenue enablement metrics and ROI is vital to the growth and success of the enablement function
Our take
Forma is looking to reimagine the employee benefits model. The company helps HR departments select the right benefits, and by leveraging its vendor network, also offer these at a more affordable cost. Forma then also helps employees make smarter, more transparent decisions regarding their health and wellness work benefits.
With generations X and Z dominating the workforce, benefits expectations are rapidly changing. Add to that the upheaval of employee expectations precipitated by the switch to hybrid workforces, and many HR departments have struggled to keep pace with the rate of change. Unused benefits, and enquiries from under-informed employees, eat up both time and resources that undermine the efficiency and credibility of a businesses’ benefits program. Therefore, Forma's solution to this should be appealing for employers and employees alike.
Testament to the efficacy of its model, Forma was only founded in 2017 as Twic, and already boasts the likes of Zoom, Stripe, and DataDog among its customers. With the nature of modern workforces still in flux, Forma look well-placed to be catering to an adaptive, demanding new benefits landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Mar 2022
$40m
SERIES B
Total funding: $40m
Company benefits
- Remote Friendly
- Health Care
- Flexible PTO
- Parental Leave
- Lifestyle Stipend
- Team Building Stipend
- Productivity Stipend
- Career Opportunities
Company values
- We never Settle
- We raise each other's bars
- We've got you
- We own our work
Company HQ
Civic Center, San Francisco, CA
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