Senior Manager of Digital Marketing, Sikich
Technology-enabled professional services
Open for applications
Technology-enabled professional services
1001+ employees
Open for applications
1001+ employees
Company mission
To provide insights and transformative services to help strengthen every dimension of a business.
Role
Who you are
- The ideal candidate is both strategic and hands-on—someone who understands how digital channels work together, can translate business goals into measurable outcomes, and knows how to lead people and partners to deliver results at scale
- 10–12 years of digital marketing experience, with increasing responsibility and leadership scope
- Experience in professional services, B2B, or multi-service organization required with experience managing multiple digital channels in a complex, matrixed organization
- Strong understanding of website strategy, marketing technology stacks, analytics, and performance optimization - WordPress, MS Dynamics CRM and Marketo experience required
- Viewpoint on AI use cases and demonstrated ability to build a roadmap to implementation
- Demonstrated experience leading and developing teams
- Experience managing and optimizing agency and vendor relationships
- Strong strategic thinking paired with operational excellence and attention to detail
- Ability to communicate effectively with both technical and non-technical stakeholders
- Servant Leader – You are hyper focused on engaging employees, fostering their development, and building a positive culture
- Solutions Focused – You see opportunities in every business problem and can develop, articulate, and implement solutions
- Collaboration – You are a relationship builder across all levels of the organization and across all business units
- Instills Trust - You do what you say, and you follow through on commitments, you act with integrity, you are consistent and are perceived as credible
- Impact & Influence Thinking – You gain support for ideas, proposals, and solutions, and get others to act, with or without formal authority, to advance initiatives/objectives
What the job involves
- Sikich is seeking a Senior Manager of Digital Marketing to lead and evolve our digital marketing strategy across the ecosystem to drive brand and revenue growth
- This role is responsible for setting digital strategy, driving performance, and building a high-performing team that supports brand growth, demand generation, and client engagement across our diverse offerings
- Digital Strategy & Performance
- Own and optimize Sikich’s full digital marketing ecosystem, including website(s), MarTech platforms, ABM tools, social media, and email marketing
- Develop and execute an integrated digital strategy aligned to brand, growth, and pipeline objectives
- Own, establish and measure KPIs, dashboards, and reporting to measure performance, insights, and ROI across all digital channels
- Continuously evaluate emerging platforms, tools, and best practices to keep Sikich at the forefront of digital marketing
- Website & MarTech Leadership
- Oversee website strategy, UX, content governance, and performance optimization
- Lead MarTech platform strategy and integration (CRM, marketing automation, analytics, personalization, etc.)
- Partner cross-functionally with IT, sales, and service lines to ensure platforms are scalable, secure, and effectively adopted
- Team Leadership & Development
- Manage and mentor a team of digital marketing professionals, fostering accountability, growth, and collaboration
- Set clear priorities, workflows, and standards to ensure quality, consistency, and efficiency
- Serve as a coach and thought leader, elevating digital capabilities across the broader marketing organization
- Vendor & Partner Management
- Lead relationships with external agencies, vendors, and platform partners
- Manage budgets, scopes of work, performance expectations, and contracts
- Ensure vendors operate as true partners and extensions of the Sikich team
- Cross-Functional Collaboration
- Work closely with brand, communications, service line marketing, and business development teams to align digital execution with firmwide priorities
- Translate complex business needs into effective digital solutions that drive engagement and growth
Our take
Sikich is a global firm specializing in technology-enabled professional services. Offering a vast variety of CPA services from audit and assurance to cybersecurity. Its customer base has grown dramatically since founding in 1982 and it now hosts a diverse roster of clients.
Looking to consistently address it's clients business challenges and opportunities, the company has been recognized over the years, notably as a Best of the Best Firm by Inside Public Accounting. It has also has experienced significant revenue growth and completed several strategic acquisitions.
The recent addition of CLA's federal government practice to this roster strengthens Sikich's position in government services, and expands its footprint in critical markets such as Washington, DC. Looking forward, with recent funding and the launch of its AI solutions studio, the company is poised to continue its growth trajectory.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Chicago Loop, Chicago, IL
Leadership
Christopher Geier
(CEO & Chairman)Previously the Founder and CEO of GEI Capital & Advisor, and a Member of the Board Of Directors for Barrington 220 School District.
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