Event Marketing Manager, Float
More information about location
Corporate cards and smart spend management software
Be an early applicant
Corporate cards and smart spend management software
101-200 employees
Be an early applicant
More information about location
101-200 employees
Company mission
To simplify spending so companies and teams can focus on growing their business.
Role
Who you are
- You’ve got the experience. To be successful in this role, we’re looking for 3-5 years of event marketing experience in a B2B environment, ideally with a bachelor’s degree (though that’s not required). You’ve taken ownership over an events calendar from strategy through to execution
- You value impact over checklists. While you are a natural project manager with high attention to detail, you are comfortable optimizing and iterating on initial plans to achieve maximum impact
- You love networking. Meeting new people at an event is your jam, and the conference coffee cart feels like home
- You thrive on designing fantastic in-person and virtual experiences. You’re extremely creative and love brainstorming new and engaging experiences. You always have a new wild idea you’d love to try out and are crafty in finding ways to bring it to life
- You’re eager to continue your own learning. Scrappy and voracious, you want to know the ‘why’ behind every answer. You’re a creative thinker who can combine quantitative thinking with a great aesthetic. Finding creative ways to work through obstacles is fun for you
- You’re resourceful and independent. You’re no stranger to solving problems and a last-minute change in schedule is no sweat for you. You’ve got a Plan B (and C) to try out
What the job involves
- We are looking for an outstanding marketer to help connect Canadian businesses with Float’s financial solutions, from coast to coast
- Marketing is a high-impact department at Float, and as Event Marketing Manager, you’ll be at the forefront of expanding our presence nationwide
- You’ll lead the strategy and execution of virtual, in-person, and hybrid events that boost brand awareness, generate leads, and deepen customer engagement
- Collaborating closely with sales, product, and customer success teams, you’ll create memorable event experiences that fuel pipeline growth and strengthen customer retention
- Event Strategy & Planning: Develop and implement an event marketing strategy that spans the entire customer journey from awareness through to pipeline generation, including trade shows, webinars, conferences, partner events, and customer meetups
- End-to-End Event Ownership: From planning and promotion to execution and business impact of all events. Attend events both virtually and in-person, coordinating set-up, tear-down, attendee logistics, swag and everything in-between to make the event successful. Develop, manage and optimize event budgets
- Create Memorable Experiences: Help prospects and customers feel valued and deepen their positive sentiment about Float through creative, innovative and memorable experiences
- Champion Float’s Brand: Represent Float at key industry events, building relationships and creating engaging experiences for partners, customers, and potential prospects
- Full-Funnel Marketing Promotion & Nurturing: Develop and execute multi-channel campaigns designed to drive attendance, generate leads and nurture existing prospects through the sales funnel
- Cross-Functional Collaboration: Work closely with sales, product, and customer success teams to align event goals with company objectives, ensuring event themes and content excite our target audiences. Integrate strategies and messages closely with the other Marketing initiatives
- Data-Driven Optimization and Analysis: Analyze the success and impact of each event, reviewing KPIs like attendance, audience engagement, leads, pipeline influence, and ROI. Use these insights to inform future strategies and decisions. Ensure a seamless transition from event to Float followup, carrying the magic of the event into realized pipeline and customer expansion goals
Our take
Traditional finance and internal expense processes are inefficient for companies. Spending on personal credit cards and filing receipts for reimbursement is a convoluted and complicated business practise. There needs to be a digital alternative to the historically laborious process of managing employee expenses.
Float is a fintech solution, built to simplify the inefficient internal expense processes. Rather than following the traditional method of spending on personal/corporate cards, filing expenses, and waiting for reimbursement - Float works by utilising technology that enables managers to allocate funds and approve expenses before purchases are made. The company also supports companies operating with remote workforces.
As the business world moves to become more international, companies will look to make their business spending as simple as possible. Float aims to develop its technology and cater to the challenge of company spending. It's $50 million C in credit financing will go some way to achieving its aims, all whilst expanding its business significantly.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2021
$26.5m
SERIES A
Jul 2021
$4m
SEED
Total funding: $32m
Company benefits
- Competitive coverage of medical, dental and vision insurance for employees
- Education & learning stipend for personal growth and development
- Flexible vacation time
- Work from home stipend to help you succeed in a remote environment
Company values
- Business spending made simple - Building a business is hard enough. We're pairing innovative financial solutions with intuitive software to empower companies and teams. We started by eliminating the time-consuming and mindless tasks associated with corporate spending and we're not stopping until all business spending is as it should be—simple
- Ready. Set. Grow - We know that with the right tools, companies and teams can focus on growing their business, not tracking expense reports, chasing receipts, or waiting for personal reimbursements
- Built with the best - We've devoted thousands of hours working directly with finance leaders, managers, and employees to build the best spending experience. Our team and investors bring experience from leading software companies including Uber, Shopify, Robinhood, and Clearco
Company HQ
Fashion District, Toronto, ON
Articles
Leadership
Rob Khazzam
(Co-founder & CEO)Previously worked at Uber for 5 years in international expansion and General Management in Eastern Europe and Canada. Prior to this they worked at a market private equity fund in Toronto.
Griffin Keglevich
(Co-founder)Previous Chief Engineer at Float, responsible for shipping and payments, previously worked in software engineering at KPMG and Shopify.
Ruslan Nikolaev
(Co-founder)Previous experience at WATonomous and then Uber as a Perception Engineer and at Shopify as a Data Scientist.
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