Senior Sales Manager, Live Nation
Partnerships
Office located in Brixton, London and occasionally Farringdon, London
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
Office located in Brixton, London and occasionally Farringdon, London
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- The ideal candidate will have a strong sales background in music, entertainment, or a related field, with a proven track record of delivering and managing large-scale partnerships
- The right candidate will have their own book of contacts and the ability to make and nurture new relationships for AMG with leading brands
- Experienced in sales, with a track record of success in a relevant industry (entertainment, sponsorship, events, etc.)
- Experience managing stakeholders at various levels, both internally and externally
- Strong knowledge of the entertainment industry, current sponsorship trends, and future opportunities
- An understanding of the broader business landscape, including legal, financial, marketing, and operational aspects
- Excellent organisational, verbal and written communication and experience dealing with enquiries for a client or partner. Ability to represent the business in their communication
- Ability to plan, manage workloads and organise using initiative
- Awareness of the application of new marketing techniques including digital, social media and mobile applications
- Good working knowledge of Word, Excel and PowerPoint
- We are looking for someone who leads with positivity, bringing energy, proactivity and creativity to the role
- Commercially driven, with a deep understanding of how to build and grow revenue through sponsorships
- Resilient, resourceful and tenacious
- Positive approach, flexibility and a can do attitude
What the job involves
- Reports to: Head of Partnerships
- Job Type: 12 months fixed term contract
- This role will focus on identifying and developing partnerships that align with AMG’s brand and enhance the overall experience for our audience across live music venues and events
- This role sits within the partnerships team at Academy Music Group, focusing on commercial opportunities across our venue estate
- This is a new position within the department with a keen focus on local partners, partners at scale and digital commercial opportunities
- This role will also support on proposals and building out new opportunities across out assets both physically in venue and digitally
- Driving new sponsorship revenue for AMG’s venue estate
- Develop and implement a sales strategy that aligns with AMG’s growth goals
- Identify and prospect potential brand partners across various sectors, including lifestyle, technology, beverages, and more
- Adept at building out industry insights and trends, with a keen focus on local trends in areas with venues
- Work collaboratively with internal stakeholders to create integrated sponsorship packages that leverage AMG assets, venues, and events
- Drive revenue by negotiating and closing sponsorship and brand partnership deals across all AMG assets
- Meet and exceed sales targets and revenue goals through proactive and strategic selling techniques
- Create compelling proposals, pitches, and presentations to effectively communicate partnership opportunities
- Build and maintain relationships with key decision-makers within partner organisations
- Use data and insights to refine sales strategies, improve deal structures, and enhance sponsorship performance
- Provide regular reports to senior management on progress, revenue, and KPIs
Salary benchmarks
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
Company values
- Live for artists - Artists are the heart of what we do and we have deep reverence and respect for their creativity. We believe live music is vital to art and culture which is why in 2019, we paid artists more than $6 billion, making Live Nation by far the largest financial supporter of musicians. Beyond global touring deals and festival performances, our Artist Nation group offers services such as management, business marketing and consulting to artists across all genres
- Live for decentralisation - We don’t believe in bureaucracy and we don’t mandate synergy. We keep our corporate teams small, because we trust that our decentralized divisions know how to make the best decisions for their businesses in real time
- Live for ideas - Part of working in a creative industry is imagining what could be and exploring the possibilities. We encourage everyone at Live Nation to dream big and email our CEO with ideas to move our business forward
- Live for entrepreneurship - Employees who thrive here are self-starters who are experts at what they do. While we give a tremendous amount of independence to our employees, we are also precise and exacting about performance. There is no hiding behind process here. You are evaluated on your results and concrete contributions to our business
- Live for focus - We have a long “To Do” list but an even longer “Not To Do” list. As the demand for live events continues to grow across the globe, we have to stay focused on our core mission of connecting artists with their fans for those magical hours of live music
- Live for talent - We believe talent comes from any place or background. This is not a place for elitists. We hire people for who they are – hard workers who deliver results and are passionate about what they do
Company HQ
Barbican, London, UK
Articles
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
People progressing
Joined as a Financial Accounting Manager in 2017, promoted to Director and then VP of Financial Accounting.
Joined as Executive VP Marketing in 2012, promoted to Senior VP & Head of Marketing after 2 years.
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