Product Marketing Manager, SentinelOne
$96-120k
+ Employee stock purchase program
Autonomous cybersecurity platform
Be an early applicant
Autonomous cybersecurity platform
1001+ employees
Be an early applicant
$96-120k
+ Employee stock purchase program
1001+ employees
Company mission
To defeat every attack, every second, of every day.
Role
Who you are
- Big passion for cyber-security and for creating high-impact marketing materials and campaigns. Well-versed in persona-based B2B marketing strategies
- Knowledgeable about security operations, security automation, threat intelligence, next-generation endpoint protection, cyber-security technologies (traditional antivirus, network security, firewalls, vulnerability assessment, incident response and forensics), endpoint computing platforms, and cloud computing
- Business or Technical postgraduate degree
- Strong written, verbal, editing and presentation skills. Highly collaborative with a deep sense of ownership and accountability. Easily builds business partnerships and inspires team members
- Team player that can operate without close supervision, including working in remote locations. Conduct detailed reporting of timelines and tasks progress and completion
What the job involves
- As a Product Marketing Manager, you will be a key player in the transformation of the security operations market
- You will articulate a clear, consistent and creative value proposition for our target markets while acting as the linchpin between our sales, product teams and go-to-market message
- You will have the opportunity to develop compelling go-to-market initiatives and sales enablement programs while being a part of our product positioning and messaging
- You will work closely with the leaders of this organization - across product management, product marketing, sales, demand generation, corporate communications and customer success, to define and execute the strategy
- This role also requires partnering with our technology alliance and channel partners
- Be the expert on the key capabilities, differentiators, benefits and use cases for target customer segments
- Develop compelling messaging, product literature, website, competitive positioning, customer presentations and event presentations
- Develop, gather and disseminate technical information internally and externally
- Deliver content, assets and tools including blog posts, whitepapers, presentations, demos, videos, social assets, webinars, ROI tools and other market-facing materials
- Identify thought leaders and topics - including research, information gathering, technical investigation, testing and publishing
- Work closely across marketing teams to develop demand gen and awareness campaigns
- Enable the sales, SE and channel organizations on SentinelOne capabilities and positioning
- Understand sales/channel requirements and communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
- Regularly evaluate competitive capabilities and technologies to understand features, pricing, positioning,and packaging
- Serve as a thought leader as needed with a variety of audiences including customers, analysts, field and partner teams driving a deeper understanding of the SentinelOne value proposition and our differentiation
- Work closely with product management, sales and executives to develop & influence product strategy, GTM strategy
Our take
Cybercriminals are now leveraging the power of automation to make the current threat landscape too advanced for a lot of legacy antivirus software. SentinelOne is a cybersecurity company that matches this automation, with machine learning-focused software that is built to help businesses battle online attacks.
The company expanded the scope of its business from the endpoint security market to three markets valued at a combined $30 billion, including the corporate endpoint security and IT operations management markets. This gives SentinelOne a bigger potential customer base, although also puts them in direct competition with more focused cybersecurity companies, in addition to its biggest competitor, CrowdStrike.
When the company went public, it made financial headlines as the highest-valued cybersecurity IPO ever, which gave SentinelOne a market cap of $10B, though it's now fallen to around $4B. It has subsequently launched S Ventures, a $100M fund, through which SentinelOne invests in cybersecurity startups and has expanded its partnership with major tax firm KPMG to accelerate cyber investigations and responses to threats.
Steph
Company Specialist at Welcome to the Jungle
Insights
61% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Feb 2021
$100m
LATE VC
Nov 2020
$267m
LATE VC
Total funding: $799.7m
Company benefits
- Incentive-based Wellness Challenges
- Medical, Dental & Vision
- Gym Reimbursement
- Career Wellness Perks
- Mental Health & Mindfulness
- Paid Parental Leave
- 401k
- Flexible Spending Accounts
- Short & Long Term Disability Insurance
- Employee Assistance Program
- Life Insurance
- Unlimited Time Off
- Paid Sick Time
- Paid Holidays
- Happy Hours
- Parties & Celebrations
- Team Building Activities
- All-Hands & Town Hall Gatherings
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Tomer Weingarten
(CEO)They started their career in Software Development at Mckit Systems prior to co-founding dPolls and Carambola Media. They left their position as VP of Products at Toluna in December 2012 to found SentinelOne in January 2013, where they serve as CEO.
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