Senior Product Manager, Roku
Advertising Business Intelligence
$129-250k
+ Eligible for equity
Office located in San Jose, CA
Convenient and affordable TV streaming players
Open for applications
Convenient and affordable TV streaming players
1001+ employees
Open for applications
$129-250k
+ Eligible for equity
Office located in San Jose, CA
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- 6-8 years of product management experience, with a strong emphasis on data products, advertising intelligence, and revenue operations
- Deep knowledge of programmatic advertising, ad serving, and revenue attribution
- Expertise in data automation, governance, and analytics, particularly within the advertising and ad tech ecosystems
- Strong proficiency in SQL, Looker, and Tableau, with an ability to explore and structure complex datasets
- Experience working with CRM (Salesforce) and order management data pipelines to ensure integrity across revenue tracking and forecasting
- Proven ability to collaborate across product, engineering, data science, and revenue operations teams to drive impactful outcomes
- Experience in business process automation, with an understanding of data dependencies across enterprise systems
- Strong analytical and problem-solving skills with a data-driven mindset
What the job involves
- As a Senior Product Manager for Advertising Business Intelligence, you will define and execute the strategy for how Roku standardizes, automates, and optimizes its advertising business intelligence infrastructure and tools
- You will own the product vision and roadmap for Roku’s internal data intelligence capabilities, ensuring our systems, tools, and data products provide reliable, scalable, and actionable insights for key stakeholders
- You will work closely with Engineering, Revenue Operations, Ad Sales, Client Services, and Product teams to develop data pipelines, standardize reporting structures, and ensure operational efficiency in ad intelligence
- Your leadership will help shape how Roku’s advertising business ingests, structures, and applies data to drive better monetization outcomes
- Own the end-to-end product lifecycle for data products that enhance Roku’s advertising intelligence, including data normalization, standardization, and automation
- Collaborate with Revenue Operations, Engineering, and Data Science teams to create scalable frameworks for revenue attribution, business intelligence reporting, and operational efficiency
- Define and execute the roadmap for Roku’s internal data infrastructure, balancing immediate tactical needs with long-term strategic goals
- Develop and optimize data workflows across CRM, OMS, impression/revenue tracking, and cost attribution to improve ad decision-making
- Work with engineering teams to ensure that Roku’s advertising business intelligence architecture is built for scalability, automation, and real-time insights
- Partner with stakeholders across Ad Products, Revenue Strategy, and Business Intelligence to drive the adoption of reporting tools, insights, and intelligence. There is a high focus on ensuring seamless data empowerment
- Ensure a robust governance framework for Roku’s business intelligence capabilities, focusing on accuracy, completeness, and timeliness
- Develop documentation and enablement materials to ensure cross-functional teams understand the data infrastructure and how to leverage it effectively
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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