Content & Community Strategist, UpCodes
$65-90k
+ Equity. In Canada the salary range is USD $55,000 - $82,000.
All-in-one code compliance platform
Open for applications
All-in-one code compliance platform
21-100 employees
Open for applications
$65-90k
+ Equity. In Canada the salary range is USD $55,000 - $82,000.
21-100 employees
Company mission
To help users build affordably, quickly, and enjoyably.
Role
Who you are
- This role is ideal for a creative self-starter who thrives in fast-paced environments, knows how to make things happen with limited resources, and understands how content and events drive pipeline for a SaaS business
- 2–4 years of experience in content, brand, or growth marketing for a B2B SaaS product
- Strong visual and written content skills. You’re comfortable capturing content in-person and virtually, and can provide design teams with clear creative briefs to bring the story to life
- Experience using AI to craft high-quality on-brand content
- Strong project management skills. You know how to work backward from a deadline and manage the moving pieces with ease
- Familiarity with influencer marketing in a B2B or niche tech context (especially on LinkedIn or podcasting platforms)
- Excellent interpersonal skills and a genuine joy in interfacing with customers
- Willingness to travel for events, customer visits, and meetups (10–25% depending on season)
What the job involves
- We’re looking for a Content & Community Strategist to connect our product with the right audiences in high-impact, authentic ways
- You’ll plan and execute field events, build relationships with influencers and customers, and create compelling content that amplifies our brand presence — both in-person and online
- Content Creation (80% of time)
- Content development: Create content across multiple formats, including short-form video, quizzes, reports, and move beyond traditional blog posts to tell our story and reach our audience
- Content roadmap: Own the content calendar, ensuring deliverables ladder up to strategic themes and support growth campaigns and product launches
- Newsletter: Manage the monthly newsletter with 80,000+ subscribers, including copy, creative direction, and email execution
- Collaborate cross-functionally: Manage and prioritize content requests, interview and/or ghostwrite with subject matter experts
- Social distribution: Repurpose content across social channels and monitor and respond to community feedback
- Influencer engagement: Identify and engage B2B influencers, power users, and thought leaders relevant to our space for content opportunities (e.g., LinkedIn creators, podcast hosts, niche community leaders)
- Product advocacy: Build scalable programs for product advocacy and co-marketing opportunities (e.g., user takeovers, AMAs, guest content)
- Cultivate relationships with local user groups, tech meetups, and industry communities
- Reporting: Track content performance across GA4, HubSpot, and other analytics tools, and optimize based on insights
- Event & Community Engagement (20% of time)
- Event management: Own event logistics end-to-end: venue, signage, swag, tech setup, guest lists, and follow-up
- Product & customer advocacy: Support customer marketing initiatives by showcasing customer success stories through in-person and online events and activations
- Reporting: Track event performance through lead quality, meetings, and pipeline generation
Our take
UpCodes is an all-in-one code visibility and access platform that enables structured code research while empowering company-wide code expertise. It's easy-to-use, multi-dimensional solution is applicable to anyone involved in the design, construction, or occupancy of buildings to streamline project management and improve overall efficacy.
As more companies seek out new, automated solutions to improve business processes, it's no surprise that code compliance solutions are increasingly popular. The company has over 650,000 active monthly users and counts Airbnb, the City of Berkeley, SOM, 4Leaf, and Kaiser Permanente among its 1,000+ client organizations.
A graduate of Y-Combinator's summer 2017 accelerator, UpCodes has experienced significant growth, expanding its suite of solutions. Recent launches include a searchable building code database, UpCodes AI (a 3D model scanning tool), and Copilot, an AI-powered research assistant built on ChatGPT-4. With a strong focus on product innovation and high user retention, UpCodes is set to be a major market player.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
May 2023
$3.5m
SERIES A
Mar 2021
$3.4m
EARLY VC
Total funding: $7.8m
Company HQ
Berkley Square - Headway, Austin, TX
Leadership
Scott Reynolds
(Co-Founder & CEO)Former Architect at KPF and Junior Architect at HASSELL. Also previously worked as a Graphic & Motion Designer at Huge Designs.
Garrett Reynolds
(Co-Founder)Former Software Engineer at PlanGrid. Previous Teaching Assistant at Harvard University and Research Assistant at MIT.
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