Search Media Manager, ByHeart
$105-120k
+ Equity
Infant nutrition products
Be an early applicant
Infant nutrition products
101-200 employees
Be an early applicant
$105-120k
+ Equity
101-200 employees
Company mission
To make the best formula in the world.
Role
Who you are
- 3+ years of experience in performance marketing or media with a focus on SEM and SEO
- Proven track record of driving acquisition through paid search with multi-million-dollar budgets
- Experience managing eCommerce and DTC campaigns with a performance-first mindset
- Hands-on experience with Shopify product feeds and Google Merchant Center
- Proficient in Google Ads, Google Analytics, Google Search Console, SEMrush, or equivalent tools
- Strong analytical skills; experience with attribution modeling and A/B testing frameworks
- Deep understanding of digital consumer behavior and how to influence it through search
- Exceptional communication and project management skills; highly organized with a strong attention to detail
- Mission-driven with a collaborative spirit and a passion for building something from the ground up
What the job involves
- We’re looking for a highly analytical, strategic, and performance-driven Search Media Manager to lead our Paid Search (SEM) and Organic Search programs across Google, Bing, Social search, LLMs and beyond
- This individual will play a critical role in acquiring and converting new customers through world-class search campaigns that power ByHeart’s growth across DTC, Retail, and Amazon
- Reporting to the Director of Paid Media, the ideal candidate is a hands-on operator with a passion for performance media, curiosity around data, the agility to scale campaigns in a fast-paced startup environment, and a bias for action
- Lead strategy, execution, and optimization of all paid search campaigns (Google Ads etc.)
- Own campaign planning, keyword strategy, bidding, testing, and budget management
- Manage and optimize the Shopify product feed for Google Shopping, ensuring data integrity, compliance, and performance across shopping campaigns
- Partner with the Creative and Brand teams to continuously test new ad formats, extensions, and landing page experiences
- Develop robust audience segmentation and remarketing strategies that drive conversions across the funnel
- Own the SEO roadmap including content strategy, technical site improvements, and
- Audit website and landing pages regularly for SEO opportunities (page speed, meta tags, schema, etc.)
- Partner with the Creative, Product and Brand teams to optimize on-site content and ensure search best practices
- Monitor keyword rankings and organic traffic trends to inform future content and optimization opportunities
- Integrate learnings across SEM and SEO to inform holistic search strategy
- Stay abreast of the latest trends, tools, and updates across search ecosystems
- Contribute to larger marketing goals such as omnichannel acquisition, retention, and merchandising
- Act as the go-to search expert across the marketing org, providing insights that drive broader media and content strategies
Application process
- Start Date: ASAP
Our take
The infant formula market in the US has long been dominated by a few major players, but recent supply chain disruptions and plant closures have opened the door for smaller companies to step in. One standout among these new players is ByHeart, which has quickly gained traction in the market. This success is largely due to ByHeart's early FDA approval, allowing the company to meet the increased demand during the formula crisis when larger competitors struggled to keep up.
ByHeart's focus on high-quality, small-batch formula made from grass-fed whole milk and all-natural ingredients has resonated with parents looking for trusted alternatives. This approach, combined with the acquisition of Cascadia Nutrition, gives ByHeart full control over its manufacturing process, ensuring the safety, quality, and reliability of its products.
Alongside this, the company recently raised significant funding to further boost its rapid growth. With this capital, ByHeart plans to expand its commercial presence in the US, and further develop its product pipeline. With such huge achievements to its name already, the company is in prime position to truly dominate the market.
Steph
Company Specialist at Welcome to the Jungle
Insights
62% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2025
$72.2m
LATE VC
May 2024
$95m
LATE VC
Total funding: $327.2m
Company HQ
Hudson Square, New York, NY
Leadership
Ron Belldegrun
(Co-Founder & CEO)Currently an Executive Board Member at Clean Label Project and a Steering Committee Member at the International Milk Genomics Consortium. They are also the Founder and Managing Partner at Consumer Health Ventures.
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