Marketing Operations Manager, Gong

• Bachelor’s degree in Marketing, Business, Analytics, or a related field
• 6-10 years of experience in marketing operations and analytics, preferably in a B2B SaaS environment
• Experience with marketing automation platforms (Marketo), CRM systems (Salesforce), data orchestration tools (LeanData), integration tools (Workato), visualization tools (Tableau), and database tools (Snowflake)
• Proven experience with campaign operations, lead flow management, data hygiene, and attribution models
• Strong understanding of marketing KPIs and pipeline analytics
• Technical aptitude with the ability to troubleshoot and solve system issues
• Ability to manage multiple priorities and deadlines in a fast-paced environment

Desirable

• We are seeking a talented and detail-oriented Marketing Operations Manager.
• This role combines expertise in marketing operations with a passion for analytics, ensuring seamless campaign execution, optimal tool stack management, and actionable insights to drive data-driven decisions
• Manage and optimize the marketing technology stack, including Marketo, LeanData, Salesforce, and Workato, ensuring tools are fully utilized and integrated effectively
• Campaign operations, including email marketing, automation workflows, lead scoring, segmentation, and nurturing strategies
• Ensure accurate and efficient lead flow processes, including routing, deduplication, and data hygiene, to maintain a high-quality database
• Collaborate with cross-functional teams to streamline processes and improve marketing-sales alignment, including lead handoff and pipeline reporting
• Own the design, creation, and maintenance of dashboards and reports in Salesforce, Tableau, and Sheets to give the team a clear view of key marketing metrics and trends, enabling fast and impactful decision-making
• Dive deep into ad hoc analyses across channels like SEO, paid search, website, and event marketing, uncovering actionable insights that directly shape strategy and drive growth
• Shape the evolution of Gong’s measurement frameworks—such as attribution modeling and MMM—ensuring our methods adapt to the company’s growing needs while delivering sharper ROI insights and driving smarter marketing investments
• Find creative ways to streamline processes, automate tasks, enhance our tech stack, and level up the marketing team's skills with impactful training
• Create easy-to-follow playbooks and resources to level-up best practices and keep everyone on the same page across teams
• Support innovative cross-functional projects like fine-tuning lead management and building smarter attribution models to help drive growth and success