Performance Marketing Manager, Yubico
Germany
Secure two-factor authentication products
Be an early applicant
Secure two-factor authentication products
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To protect all internet citizens, making secure login easy and available to everyone.
Role
Who you are
- 3-5 years of experience in digital marketing in both B2B and B2C
- Proven ability to support and execute multiple paid digital marketing campaigns
- Experience managing budgets (50K+ USD/EUR per month) across multiple digital channels
- Experience with audience creation/segmentation and tools such as 6sense
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, LinkedIn, and similar platforms
- Experience with our primary Ad platforms: LinkIn Ads + Google Ads. Bonus if you also have experience with TikTok, Meta, and Reddit
- Strong understanding of SEM, social media advertising, and their roles within broader digital marketing strategies
- Strong analytical skills with the ability to interpret data and make informed decisions
- Excellent written and verbal communication skills
- Solid project management skills
What the job involves
- We are seeking an experienced Performance Marketing Manager to support the development and execution of our digital marketing strategy, driving growth, and optimizing performance across various paid media channels
- This role requires a knowledgeable professional with expertise in paid media platforms and best practices for B2B and B2C digital marketing
- The ideal candidate is data-driven and creative, with the ability to manage campaigns, analyze performance metrics, and contribute to continuous improvement toward goals aligned with our business objectives
- Assist in developing and implementing a multi-channel paid digital marketing strategy to drive awareness, lead generation, and customer acquisition and retention
- Collaborate on the creation and management of a paid digital marketing roadmap, ensuring alignment with cross-functional stakeholders and company goals
- Design, manage and execute multi-channel advertising campaigns (10 -15 concurrent campaigns), including paid search, paid social, display, video, and other programmatic advertising channels to ensure a high return on investment (ROI)
- Measure and report on the performance of paid digital marketing campaigns using data analytics tools (e.g., Google Analytics, Looker, Salesforce)
- Analyze data and trends to improve digital marketing effectiveness and efficiency
- Provide insights and reports to cross-functional teams on key metrics and campaign performance
- Work closely with cross-functional teams, including product marketing, creative, SEO, operations, and sales to ensure cohesive marketing efforts
- Identify new paid digital marketing opportunities to enhance customer engagement and acquisition
Our take
With cybersecurity breaches a costly and devastating threat to businesses and governments across the board, robust security solutions are an increasingly high priority. But passwords, the most common form of digital protection, are ill-equipped for preventing phishing attacks and other forms of cybercrime. Yubico is a leading provider of hardware authentication security keys, that add an additional layer of protection by verifying that a website or tool is being accessed from a specific device.
Yubico's hardware keys are some of the most popular on the market, offering a competitive solution to multi-factor authentication. Through its products, customers can secure the identities of their employees and users, and reduce both support costs and the number of support calls made.
With the global multi-factor authentication market forecast to keep rising from now into 2027, the company's leading global position is likely to see it net more clients. This is atop its already impressive list which includes Google, Microsoft, and the UK Government, with the opportunity to find great success off the back of its 2024 IPO and as the space evolves.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jul 2020
$29.6m
LATE VC
Aug 2019
$25m
LATE VC
Total funding: $84.3m
Company benefits
- Retirement plan - We offer pension plans with employer contributions
- Wellness benefit - monthly reimbursements for wellness expenses in the US and Sweden
- Equity in the company - stock options or equivalent programs for our team so they can have a solid stake in Yubico’s success
- Learning & development - professional development stipend and mentorship program
- Global events - historically we’ve hosted an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace
- Parental leave - paid parental leave so you can take care of your new family
Company HQ
Downtown North, Palo Alto, CA
Leadership
Stina Ehrensvärd
(Chief Evangelist)Having studied at the Royal College of Art in Stockholm, Stina co-founded Cypak in 2001, where they served as VP of Marketing for 6 years. They then co-founded Yubico as CEO in May 2007.
Jakob Ehrensvärd
(CIO)Jakob started their career as a SVT Software Developer before spending 9 years as CEO of Systemkonsult. They left their role as CTO of Cypak in 2008, having founded Yubico with Stina.
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