Demand Generation Marketing Manager, Newsela
$79.2-91.1k
+ Incentive Stock Options
Online platform for education content
Be an early applicant
Online platform for education content
201-500 employees
Be an early applicant
$79.2-91.1k
+ Incentive Stock Options
201-500 employees
Company mission
To provide meaningful classroom learning for every student.
Role
Who you are
- You are looking for an opportunity to own an integrated, multi-channel demand marketing strategy and bring it to life
- You are passionate about demand generation marketing and love working collaboratively to launch the best version of a campaign
- You love data and want to dig into campaign performance and follow your leads through the funnel into closed-won opportunities
- You love working in a fast-paced, high-output setting, while also finding opportunities to scale for broader impact and efficiency
- You have at least 3 years of B2B demand generation experience in a SaaS environment and have a proven track record of being one part strategist, one part executor
- You have a demonstrated understanding of the MarTech landscape. You can learn new MarTech tools and implement them into an overall strategy (Ex. chat, ABM, event platforms)
- You have experience leveraging multiple digital channels including paid media to drive outcomes
- You are extremely data-driven and committed to experimenting to improve and optimize programs for success
- You have strong project management and entrepreneurial skills to work independently on complex projects
- You have strong writing skills and experience creating content for emails, ads, webpages, and other marketing collateral built for conversion
- You are meticulously organized with an ability to work and demonstrate grace under pressure
- You are comfortable with ambiguity and can move forward in this environment
- You love problem solving and thrive in organizing and executing on demand programs and enabling sales teams with the resources and communication needed to be successful
What the job involves
- Newsela is looking for a Demand Generation Marketing Manager to define our integrated national demand strategy and execute campaigns that generate qualified leads and opportunities within our target audience
- This role will report to the Manager, Demand Programs and will partner closely with our Content, Product Marketing, Marketing Operations and Sales teams
- Lead the strategy and proactive quarterly planning of our demand marketing activations across channels to achieve both marketing-sourced pipeline targets for Newsela
- Drive impact by helping to achieve demand generation goals by executing campaigns and optimizations that will drive leads, MQLs, and pipeline
- Project manage and execute a variety of demand generation activations, including webinars, content, direct mail, and email nurture campaigns end-to-end to generate pipeline and accelerate opportunities
- Measure campaign performance and generate data-driven insights to improve future campaign performance
- Run data-informed experiments to uplevel our campaigns
- Partner with Sales and SDRs on campaigns to maximize their impact on marketing sourced bookings
Our take
While textbooks have been standard issue in classrooms for centuries, digital instructional materials are now more prevalent. Newsela offers a learning platform that curates and rewrites news articles, historical speeches, and scientific papers to help accelerate learning.
The platform is available in both English and Spanish and includes quizzes, exercises, and writing prompts to help engage students at any level. Millions of teachers and K-12 students use the platform, which has proved extremely popular so far.
In 2021, the company reached unicorn status. Since then, research has shown that Newsela is 70% more effective at promoting reading skills compared to an average summer reading program. This demonstrates the value it brings to the space, and places it well for continued expansion and innovation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$100m
SERIES D
Mar 2019
$50m
SERIES C
Total funding: $172.2m
Company benefits
- Healthcare (pets included)
- Continue your learning - on us!
- Discounts and resources to stay healthy
- Commuter savings (trains/bikes)
- Generous time off for your most important job — maternity, paternity, and adoption
- Unlimited time Off
Company HQ
Theater District, New York, NY
Leadership
Dan Cogan-Drew
(Co-Founder & Chief Academic Officer)A qualified teacher with extensive and varied experience. Recent roles include Director of Programs at EDUCATION CONNECTION and Director of Digital Learning at Achievement First Public Charter Schools.
Matthew Gross
(Co-Founder & Director)Former CEO of the company. Co-founded and was CEO at Grouper Education. Was also a Board Member at New Classrooms, Executive Director at Regents Research Fund and VP at PENCIL.
Pep Carrera
(CEO)Board Member at Follett Higher Education. Was CEO at Nearpod, President at ProQuest, and President and COO at VitalSource Technologies.
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