Senior Events Marketing Manager, ZoomInfo
$93.9-160k
More information about location
Market intelligence and contact details database
Be an early applicant
Market intelligence and contact details database
1001+ employees
Be an early applicant
$93.9-160k
More information about location
1001+ employees
Company mission
To unlock the growth potential of professionals and businesses with a modern end-to-end revenue operating system.
Role
Who you are
- 4–8 years of B2B marketing, corporate events, experiential marketing, or field marketing experience, with significant experience leading large-scale trade shows, conferences, and proprietary events for a high-tech or SaaS company
- Demonstrated experience managing large trade show booths, sponsorships, brand event series, and executive engagement programs
- Experience planning and running multi-city or regional event programs
- Proven ability to partner effectively with field marketing and sales teams to align event programs to business priorities and account strategies
- Strong project management skills with a proven track record of managing multiple complex events, budgets, vendors, and cross-functional stakeholders simultaneously
- Experience managing event assets, branded merchandise, inventory, fulfillment, or a corporate swag program
- Strong budget management, vendor negotiation, and operational planning skills with a keen eye for quality and brand consistency
- Analytical mindset with experience measuring event performance and connecting experiential programs to pipeline, revenue, and business outcomes
- Experience using MarTech such as Marketo, Outreach, Salesforce, Splashthat, Reachdesk
- Experience using AI-powered tools: Claude, Jasper, Copy.ai or similar generative AI platforms
- Ability to travel up to 30% of the time, including travel to major trade shows, conferences, and corporate events
What the job involves
- Reporting to the Director of Field Marketing, the Senior Events Marketing Manager is a strategic marketing leader and AI-forward practitioner responsible for planning and executing ZoomInfo's largest and most visible event experiences
- Events Marketing Manager is a strategic marketing leader and AI-forward practitioner responsible for planning and executing ZoomInfo's largest and most visible event experiences
- This role sits at the intersection of corporate event strategy, brand experience, and field enablement—leading the execution of major trade show conferences, brand series events, and high-impact corporate activations that strengthen brand awareness and accelerate pipeline
- You'll partner closely with field marketing, sales, demand generation, creative, and external agencies to ensure every event is strategically aligned and delivered with a differentiated ZoomInfo experience
- In addition to leading major event programs, this role will oversee the management of ZoomInfo's swag store, event assets, and inventory operations
- Success requires strong project management, exceptional attention to detail, and the ability to bring multiple teams together in a fast-paced environment
- Seniority and level will be assigned based on the candidate's professional background and the demonstrated scale of their prior event leadership
- Drive the strategy, planning, and end-to-end execution of ZoomInfo's largest trade show and conference presences. Own event objectives, audience strategy, booth design, messaging, floor plans, hospitality, vendor management, budget tracking, and post-event measurement
- Lead the strategy and execution of ZoomInfo's brand series events and proprietary gatherings. Partner with creative and field marketing teams to develop compelling themes, programming, and attendee experiences that engage key accounts and prospects
- Serve as the corporate events partner to field marketing teams, ensuring major event programs align with regional and segment priorities. Coordinate pre-event, onsite, and post-event plans, providing field teams with the tools, assets, and guidance needed to activate effectively
- Own the strategy, organization, and ongoing management of ZoomInfo's event assets, displays, and booth materials. Manage the swag store, including product selection, inventory planning, fulfillment, vendor relationships, and budget tracking
- Manage multiple complex workstreams simultaneously, maintaining clear project plans, timelines, and stakeholder communications
- Monitor and analyze event performance, tracking key metrics including attendance, meeting volume, target-account participation, lead quality, pipeline contribution, and ROMI. Use attendee feedback and performance data to optimize future event strategy
Our take
It was only a few years ago when B2B sales teams relied on warm introductions and contact books. Now, cloud-based CRM, automation and Big Data are critical tools for any selling process. ZoomInfo’s B2B contact base has played a massive part in that journey.
The company primarily helps salespeople find potential customers. Crucially, ZoomInfo then leverages technology to help make that approach as successful as possible. Think contact details of the most likely budget holder at that company, signals for when and how to approach and crucial updates on the company’s fortunes.
ZoomInfo has grown significantly over the previous few years and is now shifting its approach to pursue more inorganic growth through mergers and acquisitions, acquiring several companies in 2022, including the job recruitment website Comparably.
The risk for ZoomInfo is that these moves represent expansion beyond its traditional strengths in top-of-funnel customer acquisition. The company will need to ensure that it maximises synergies in order to win in these markets. The company has expanded operations in India and is set to see further expansion, as indicated by its appearance on the Fortune Future 50 list of robust and growing companies in 2023.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (1 round)
Jul 2004
$7m
SERIES A
Total funding: $7m
Company benefits
- Benefits for the Best You - We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being
- Base Pay - We attract and retain the best talent with competitive compensation that aligns with industry benchmarks and merit programs yearly for promotions and salary increases based on performance, time in role, and position to market
- Bonus - When you crush it, we like to celebrate! Bonuses are awarded annually in connection with company and individual performance
- Equity - We offer each employee a generous equity award in the form of RSUs, so they can directly feel the results and success of their hard work
- Vacation & Time Off - We know everyone's needs are different so we offer flexible paid time off plans including an unlimited vacation option for many employees
- Hybrid Working Model - We offer flexible hybrid remote working models to promote equity, employee wellness, and work life balance
Company HQ
Esther Short, Vancouver, WA
Leadership
Henry Schuck
(Founder & CEO)Originally founded DiscoverOrg which went on to become ZoomInfo through an acquisition in 2019.
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