Brand Marketing Executive, Immediate Media Co
£27-30k
More information about location
Special interest content and platform company
Be an early applicant
Special interest content and platform company
1001+ employees
Be an early applicant
£27-30k
More information about location
1001+ employees
Company mission
To help their audiences get the most out of the things they love, whatever they spend their time and energy on.
Role
Who you are
- Experience in brand marketing, campaign delivery or marketing coordination (media, publishing or content-led environments would be a plus)
- Good understanding of social media platforms and effective content formats by channel
- Strong organisational skills with the ability to manage multiple workstreams at once
- Excellent communication skills and confidence working with a range of stakeholders
- A proactive, detail-oriented mindset with an interest in purpose-led and community-driven brands
- Data-savvy with the ability to create campaign performance reports for stakeholders
- Experience of using Canva
- AI-curious with an appetite to experiment
- You’ll love this role if you love
- Delivering brand campaigns and awards that parents genuinely trust
- Working cross-functionally with editorial, social, community and commercial teams
- Bringing brand moments to life through well-organised, purpose-led execution
- Creating social content within clear formats and guidelines
What the job involves
- We’re seeking a proactive, organised and creative Brand Marketing Executive to support the delivery of MadeForMums’ brand marketing activity
- This is an execution-focused role responsible for running awards and accreditation programmes, leading the Make It Matter social-cause pillar, supporting strategic partnerships, and creating social output from our editorial content that amplifies our brand moments
- Working closely with editorial, audience, community and commercial teams, you will help ensure MadeForMums delivers consistent, trusted and high-impact brand activity across the year
- Run Awards entrant logistics and promotional activity across the MadeForMums Awards portfolio (e.g. Toys, School Uniform, Tech, Bathtime), including timelines, submissions and amplification
- Lead the Make It Matter social-cause pillar from a campaign execution perspective, coordinating messaging and activation across site, social, newsletters and PR
- Monitor and report on the performance of brand campaigns, awards and social activity, sharing clear summaries, learnings and recommendations to inform future activity
- Use performance data, audience insight and platform trends to help understand what content and messaging resonates most with our audience, feeding insights back into campaign planning and social execution
- Own day-to-day social content creation for brand and campaign activity, following preset templates, formats and brand guidelines to adapt editorial content for social platforms
- Drive year-round brand visibility, supporting PR moments, industry activity and brand storytelling
- Support strategic partnerships and partner-led campaigns, ensuring activity is delivered on-brand and editorially aligned
- Create social copy, captions and basic visual or video assets to support awards, campaigns, advertising and partnerships
- Work closely with Audience and Community teams to ensure social content is optimised for each platform
- Coordinate delivery across editorial, social, audience and commercial stakeholders to ensure smooth campaign execution
- Maintain campaign trackers, timelines and asset management to ensure activity is delivered accurately and on time
- Ensure all activity adheres to Immediate’s editorial standards and relevant commercial guidelines
Salary benchmarks
Our take
Immediate Media is a multinational publishing house that originated from the combined assets of multiple, formerly independent publishing houses, such as BBC Magazines, Magicalia, and Future.
Immediate, which was acquired by Hubert Burda Media in 2017, stands out for its niche as a content and platform company that only focuses on special interest markets, offering content from over 75 consumer brands ranging from Radio Times and CBeebies to BBC History and Cycling Plus. This breadth of specialised content has led to over 74M global consumers.
The company continues to see growth as it acquires new companies to expand its portfolio. Already the UK’s leading food media publisher - boasting 30M monthly users in this sector - it recently acquired Nutracheck, a food diary app and website, to enhance its food portfolio and further expand its digital capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Company benefits
- Contributory pension
- Life assurance
- 25 days annual leave,
- Extra day off for your birthday
- Extra day off around Christmas
- Holiday purchase and sale scheme
- Recruitment referral scheme
- Employee assistance programme
- Flexible/Hybrid Working
- Gym Discount
- Enhanced maternity, paternity and adoption benefits
- Retail and restaurant discounts
- Child-care vouchers
Company HQ
West Kensington, London, UK
Leadership
Sean Cornwell
(CEO)Co-founder of EarthFirelce and founder of DMEurope.com. Previously served as CEO for Direct Ferries, Chief Digital Officer for Travelex, COO for Shutl, and Managing Director & Vice President of International and Mobile for eHarmony.com.
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