Partner Marketing Manager, dbt Labs
SI Partners
$128-173k
Salary dependent on location
Data transformation tools
Be an early applicant
Data transformation tools
201-500 employees
Be an early applicant
$128-173k
Salary dependent on location
201-500 employees
Company mission
To empower data practitioners to create and disseminate organizational knowledge.
Role
Who you are
- 8+ years of experience in B2B marketing or similar, particularly within the data or software industry, with a strong track record of building and executing successful partner marketing programs with System Integration partners
- A “builder” mindset: you enjoy solving problems, creating structure where none exists, and working cross-functionally to drive measurable outcomes
- The ability to prioritize which partners to engage with based on the needs of the business
- Strong storytelling and positioning skills—you know how to distill joint value propositions into compelling messaging and content
- Comfort operating in a fast-paced, dynamic environment with high levels of ambiguity
- A broad understanding of integrated marketing strategies, including digital campaigns, field marketing, and industry events
- Exceptional communication skills, including concise writing and confident presentation abilities, especially with senior stakeholders
What the job involves
- As a Partner Marketing Manager, you’ll play a critical role in shaping and executing co-marketing initiatives with some of our most important System Integration (SI) partners globally.
- Your work will amplify the reach and impact of dbt across the modern data stack, helping to elevate our brand and drive growth through the ecosystem. This is a highly cross-functional role where strategic thinking, creativity, and strong collaboration skills will be key to success
- Lead the creation and execution of marketing campaigns, programs, events, and activities with SI partners
- Collaborate closely with the Revenue Marketing, Partnerships, and Product Marketing teams to ensure GTM partner plans align with dbt Labs’ broader business goals
- Build and nurture relationships with marketing counterparts at key SI partners to align on co-marketing efforts and shared objectives
- Clearly articulate the value of dbt to partners and support them in promoting the platform internally and to their customer base
- Own the development of joint messaging and co-branded assets—including blogs, webinars, solution briefs, and presentation decks—ensuring alignment and consistency across all public-facing content
- Create internal enablement materials to educate and empower sales teams to leverage partner campaigns and initiatives
- Gain a deep understanding of partner business strategies and priorities; design co-marketing programs that provide mutual value
- Set and manage OKRs, track program performance, and deliver quarterly reviews with partners to assess impact, identify opportunities, and ensure strategic alignment
- Develop annual GTM marketing plans tailored to individual partners, accounting for geographic and vertical-specific nuances
- Exercise strategic judgment in deciding which partner activities to pursue and how best to allocate time and resources for maximum impact
Application process
- Interview with Talent Acquisition Partner
- Interview with Hiring Manager
- Take Home Task
- Team Interviews with Partner Marketing teammate and close stakeholders
Our take
In 2018, dbt Labs founder Tristan Handy was running an analytics company and created a data build tool (or ‘dbt’) to help transform data for analysis. Fast forward one year and dbt Labs was born, offering its tools to help companies everywhere transform their data workflows.
Raw data comes in myriad forms and dbt Labs’ software allows data specialists to manage the data transformation layer making its use for analysis much easier. It offers consulting services on top of the software, and has ridden a wave of companies embracing digital transformation more as their services and workplaces become more online.
Seen as the defacto standard for modern analytics engineering by many, it reached unicorn status within 2 years of launch and is focusing future efforts on expanding reach more markets outside of the US. Its recent acquisition of Transform, an analytics engineering company, will aid in further developing its product's data transformation capabilities.
Steph
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2022
$222m
SERIES D
Jun 2021
$150m
SERIES C
Total funding: $414.4m
Company benefits
- Equity Stake
- Unlimited vacation
- 401k w/3% guaranteed contribution
- Excellent healthcare
- Paid parental leave
- Home office stipend
Company HQ
West Poplar, Philadelphia, PA
Leadership
Tristan Handy
(CEO)Previously worked as a Senior Consultant at Deloitte, Director of Operations at Squarespace, COO at Argyle Social and Vp of Marketing at RJMetrics.
Connor McArther
(CTO)Former Software Engineer and Engineering Manager at RJMetrics and Stitch.
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