Fractional Director of Growth Marketing, Mixpanel
Contractor
Digital product analytics
Posted today
Digital product analytics
201-500 employees
Posted today
201-500 employees
Company mission
To help companies make better-informed, faster business decisions and produce better products through data analysis.
Role
Who you are
- 10+ years of B2B SaaS marketing experience, with 5+ years in a demand or growth leadership role
- Proven track record driving pipeline and revenue in sales-led GTM environments
- Experience with ABM and integrated marketing campaigns in a complex, multi-stakeholder buying process
- Hands-on experience building and managing successful SDR or outbound marketing partnerships
- Familiarity with global growth strategies, including regional localization, field marketing, and multi-geo campaign orchestration
- Strong understanding of PLG principles, particularly as they relate to enterprise selling and product-qualified leads
- Proficiency with Salesforce, 6sense, G2 or similar tools
- Highly collaborative, metrics-driven, and excited to move fast and test often
- Comfortable managing hybrid teams across time zones
What the job involves
- We’re looking for a Director of Growth Marketing to lead Mixpanel’s demand generation globally, with a focus on driving high-quality pipeline, accelerating revenue, and supporting international expansion
- This is a high-impact leadership role responsible for orchestrating full-funnel, cross-functional marketing programs that fuel Mixpanel’s growth
- You’ll partner closely with sales, SDRs, RevOps, and product marketing to deliver results through strategic ABM, vertical campaigns, and outbound acceleration
- This role also plays a key connector between our product-led motion and enterprise pipeline, helping identify, nurture, and convert high-intent product users into sales-qualified opportunities
- Own NB and Expansion pipeline growth globally, delivering integrated campaigns that convert target accounts across North America, EMEA, and APAC
- Lead and evolve industry-specific campaigns and integrated campaigns, adopting tailored GTM strategies and content for high-opportunity sectors
- Partner with sales leadership to build and execute ABM programs aligned to top accounts and territories
- Help scale the SDR team, delivering messaging, campaign support, and plays that drive outbound effectiveness
- Optimize Mixpanel’s website and digital experiences for buyer conversion across geos, personas, and stages of the funnel
- Partner with RevOps to build scalable reporting and attribution frameworks, giving visibility into campaign performance and ROI
- Design and run lifecycle nurture programs that activate, re-engage leads across all channels and upsell self-serve users into sales conversations
- Work with product and growth teams to test and expand PLG-to-SLG handoff strategies, such as PQL scoring, usage-based outreach, and in-app CTAs
- Hire, mentor, and scale a global team of growth marketers
Our take
Understanding customer behaviour is a vital part of any business. Mixpanel allows companies to answer detailed questions about their customer's behaviour over web and mobile applications. Google has struggled to modernize its somewhat clunky analytics platform in recent years, allowing Mixpanel to become an industry leader in the space.
Technology VC firm Sequoia Capital has backed the company, demonstrating its significant growth potential. Mixpanel CEO Max Levchin was also a previous co-founder of Paypal, which may have helped the company facilitate a tie-up with Paypal-owned Venmo early on. Mixpanel now serves thousands of companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade.
The company serves 7,700+ customers across its seven global offices. In line with its global expansion efforts, the company has aimed to enhance localized data, helping its clients tailor their offerings to customers in the right way and at precisely the right time. Mixpanel has also focused on expanding its integrations, being available on more platforms such as Google Cloud Marketplace.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2021
$200m
SERIES C
Dec 2014
$65m
SERIES B
Total funding: $277.2m
Company benefits
- Competitive compensation
- Company stock options
- Sabbatical policy
- Paid time off
- Giving back
- Parental leave
- Mental health
- 401(k) match
- Wellness benefits
- Employee choice first
- Growth dollars
- Professional growth hours
Company HQ
Financial District, San Francisco, CA
Leadership
Amir Movafaghi
(CEO, not Founder )They started their career at Marriott International before spending 5 years at PwC, and a further 5 years at Twitter. They worked as CFO of Spiceworks from 2015-2017, before joining Mixpanel as COO, and was promoted to CEO the following year.
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