SEO Associate Manager, Live Nation
$77-97k
+ Stock Program
Entertainment events promoter and producer
Open for applications
Entertainment events promoter and producer
1001+ employees
Open for applications
$77-97k
+ Stock Program
1001+ employees
Company mission
To help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- This role is ideal for someone energized by the full spectrum of modern SEO; from content quality, search intent alignment, and SERP feature optimization to the technical factors that influence discoverability, rendering, and crawl efficiency and who enjoys partnering with others to translate insights into scalable, high‑impact search performance improvements
- Deep SEO Experience: A minimum of 3-5 years in the field, specifically focusing on organic growth and "natural" search results
- Full-Stack SEO Knowledge: Proficiency in how front-end code (HTML, CSS, JS) and back-end systems (Servers, APIs) interact to affect how search engines "see" and "rank" a site
- Core Technical SEO: Advanced knowledge of the "plumbing" of a website; ensuring sitemaps, canonical tags, and page rendering are perfectly optimized for discovery
- Advanced Toolset: Strong working knowledge of standard SEO platforms (Semrush, Profound) alongside high-level data environments like BigQuery, Databricks, and BI tools (Tableau, Domo)
- Performance Analysis: The ability to run SEO experiments and use hard data to measure and evaluate impact on traffic and revenue a specific technical change generated
- Actionable Insights: Moving beyond "reporting numbers" to providing SEO advice that helps both engineers and executives make better business decisions
- AI & GEO Adaptation: A forward-looking understanding of how AI-driven search (Generative Engine Optimization) and changing search results (SERPs) impact traditional traffic
- AI Workflow Efficiency: Using AI tools to automate tedious tasks and speed up research without losing human control over the final strategy
- Product Lifecycle Knowledge: Experience working within professional development frameworks like Agile or Kanban to get SEO tasks prioritized in the "sprint" alongside new features
- Cross-Functional Influence: The ability to help lead complex projects across different departments; Design, Engineering, and Marketing with appropriate guidance from senior leadership
- Hybrid Experience: A preference for candidates who understand both the "fast-paced" agency environment and the "deep-focus" in-house corporate environment
- Interpersonal Excellence: High-level communication skills used to simplify complex technical problems for non-technical partners
- Ownership & Culture: A self-starter who takes full responsibility for their projects while actively supporting the growth and positive environment of the broader team
What the job involves
- As the SEO Associate Manager, you will help drive the overall health and performance for a select profile of Live Nation/ Ticketmaster digital properties
- Technical Tactics: Audit site health (speed, rendering, and structure) to deliver immediate improvements while adhering to established technical SEO best practices
- Technical Optimization: Resolve technical debt to ensure search engines can easily crawl, index, and prioritize site content
- Performance Monitoring: Track rankings, traffic, and crawl health to proactively identify and fix SEO issues
- Content Marketing: Analyze competitor gaps and user intent to ensure content captures all stages of the customer journey and wins specific SERP features (like featured snippets)
- Editorial Collaboration: Partner with content and marketing teams to integrate SEO best practices directly into the content creation and scheduling process
- AI-Driven Optimization: Support experimentation and optimization for AI‑driven search experiences (e.g., ChatGPT, Google AI Mode) by applying structured data and entity best practices
- Strategic Communication: Stay informed on evolving search trends and help translate relevant changes into clear, actionable insights
- Engineering Integration: Partner with developers during the build phase to help ensure every new feature or site update is search-friendly from the start
- Product & UX Consulting: Provide guidance and recommendations to product managers on balancing user experience (UX) with search requirements to ensure new features drive both engagement and organic traffic
- Cross-Functional Advocacy: Support cross‑functional teams, including Design, Marketing, and Project Management, by offering SEO insights and recommendations that help align work with search best practices
- Performance Analysis: Combine data from multiple sources to measure how SEO projects are performing and turn those findings into clear, strategic reports
- KPI Management: Use internal and external tools to maintain and update key performance dashboards that track the health of the search business
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2005, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Beverly Hills, CA
Leadership
Michael Rapino
(CEO & President)Michael joined Live Nation Entertainment in 2005 as CEO and President. Previously, he spent 10 years in various Marketing and Entertainment roles at Labatt's Breweries of Canada. He also held several roles at Clear Channel Communications, including CEO and President of Global Music.
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